For quite some time now, I was
away from my blog. Away in the sense that I was not getting ample time to write
something here. Nowadays, I have bigger responsibilities at my work place.
Working as a Team Leader. Yeah, feels good… But at the same time you while you
have the charge to lead a SEO campaign of your client, you are always under
pressure of achieving good results. You are expected to do every possible thing
so that the campaigns do well. And till now, I think I am doing well if not the
best.
I will just talk about something
that is really very important these days according to me…( LOL I am not a Matt Cutts
whom you will prefer listening to).
I have felt that nowadays, SEO
job has become trickier. I still remember the days when I started my career as
a SEO in Jan, 2008. At that time I hardly used to do any other thing except the
Directory Submissions, Social Bookmarking, Article Submission, Forum Posting etc.
But gradually Google made the search algorithm more and more complex making
people carve for new ways to achieve the best visibility on search engines. Yes
you got my point here. I am talking about the role of Social Media. Social
sites like Facebook, Twitter, LinkedIn, Digg, Delicious, and Stumble Upon, My
Space are a few big names to count from the Social Media arena. These Social
sites have revolutionized the whole search Engine process. Now a day’s you can’t
ignore the role of Social Media sites while running a SEO campaign.
Facebook introduced a “LIKE”
feature in it. It became the Buzz word in SEO. It started to affect the Bing search
results. Then it also came up with the Fan Page concept. The Facebook PAGE with
huge fan following is what people are looking for now a day. Some brands get
fans just as they are well known to people everywhere e.g. Reebok, Nike, Coca
Cola, and Pepsi. But a local brand trying to get more and more customer base
also wants their fan following to advertise their brand. They are running their
own Social media campaigns to get more fans, get more audiences for their
products. The Facebook Page is also very important as the product get instant feedback
from fans about the product so that the companies get to know about the want
from the people (fans). Brands are running contests, discount offers so that
more and more people can avail the facilities, services or products what they
are offering.
Twitter also is the front runner
in the role of creating social media awareness about brands. People are now
aware of the fact that they have much choice while selecting a product or
service they want to avail. So they always listen to other people who have
experienced the particular services and products on social media. Twitter is a
great place for this now. Tweets from people can make people change their mind about
selecting any service or purchasing any product. The products and services
which are the best gets Re-Tweets from other people who have already experienced
it, making it a popular choice for others.
Likewise, Diggs, Stumble,
Delicious can help you come on the front page of these websites if your update
and share gets maximum votes. Coming on the home page in the news section of
these big Social giants will derive huge traffic for your site and likewise the
SEO campaign will also get a boost.
Lately, Google introduced the +1
in their huge collection of Google products. +1 is said to affect the Google
search results directly. And for most of the people in the world Google is the
only search engine they know and use for searching. People now want more and
more +1s. But it will take some time to see the actual influence of +1. But the
initial observation of mine says that it is affecting the search results. The
more +1 you get for your website, the more Google will consider it a better
website, thus will be getting an advantage in search engine visibility. Pages that have been tweeted,
re-tweeted, and liked are seeing the greatest increases in search engine
prominence, the same follows with +1. This shows the social authority that your
page is having.
Despite of all these facts, I still believe that the better
the content and information you provide for your visitors/customers, the better
the search engine specially the Google, will consider you as a better resource
for the its users. So doing all the latest SEO and SMO planning, get a well
written content which is unique, gives the best information and meets your
customers requirement. If you serve them well with quality, Google will pay you
for it.
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