Monday, May 10, 2010

Few Quick and Easy Ecommerce Site Optimization Tips & Tricks

Optimizing a ecommerce website needs a different approach. This is what is done onsite on these sites. An ecommerce sites itself means there are lots of you can say thousands of products available under various categories and sub-categories for sale. Each of these categories and sub-categories is presented using paginated pages and the visitor on the site is given some controls to be able to view view products based upon price, availability and various other attributes. Each of these different views and each paginated page of products use unique URLs, but the introductory copy is common to all pages and views within the category or sub-category. 
The quick and easy approach to focus on the main category and sub-category landing pages by: 
a) No-indexing all paginated pages using: in the head section of each page and

b) Introducing the canonical tag to all paginated pages, indicating the parent category or sub-category page and the canonical
version using: .
The effect that comes after these changes are quite noticeable and important. By no-indexing the paginated pages Google was no longer required to crawl and index pages that present largely the same content as other pages in the same category. This brought immediate focus to these important landing pages for the keyterms used in the descriptive category copy, which was no longer duplicated.
To notice the changes, the he paginated pages were no-indexed they were not no-followed. This means that the linked product detail pages, which are all unique, are still visited by the crawlers and this improved the indexing of these pages.
Additional Onsite SEO Enhancement:
Identifying keyterm themes relevant to each category then prioritizing the various keyterms and ensuring they were used appropriately in the page titles and content. In some cases dynamic elements that bring fresh, relevant content to each of the key, category landing pages.
Its also better to make segmented sitemap that present less than 100 links per page, built from the product database. This step will improve search engine position and greater traffic. 
The result of these fairly simple onsite changes has made big increase in traffic arriving from the organic SERPs as a result of both generic and long tail searches, due to significantly higher rankings for various terms. Also, the relevant category pages are those which are returned in the SERPs and visitors are now entering the site through category pages that are most relevant to their queries. Visitors are therefore finding what they were looking for and clients are selling more products so everyone @@@@@ happy.