Why Having More Quality Backlinks For Your Site Is Very Important??
"Backlinks Play Important Part In Your Websites Traffic & Popularity On The Web"
As we know being a SEO Professional, that Link Building is a very integral part of our business. Link Building make a website's inlinks on to another site and it leads to referrals traffic from there. Over all it help in getting good PR (Page Rank) for our site.
So lets discuss about some general link building trends, techniques and terms which take part in the overall process.
1. Link Popularity
Link popularity is a measurement of all the links coming into your site (or backlinks), as well as a measure of the quality of those links. According to the major search engines, if your website is good it should be linked to other website of the same theme like your website. If you have no incoming links from another sites, Search Engines think your website is of little relevance. The more links you have, the more “votes” you have on how popular your site is. Thus, the act of link building can be likened to campaigning.
All search engines factor link popularity into their algorithms, but they calculate it differently. As a general rule, Google is more interested in the quality of the links, while Yahoo is more interested in the total number of links to your site.
2. PageRank
Google uses PageRank to determine the quality of a given site measured on a scale of 0-10, with 10 being the highest. To see this number, you can install the Google Toolbar or use any of several browser add-ons. From Google’s point of view, having one link from a site that has a large PageRank counts more than many sites that have a lower rank. A page that Google has already rewarded with a decent PageRank (or PR for short) is sometimes called an authority page. Once you have a PR of 1, your site has some power. When your pages achieve a PR of 3, 4, or 5, you have “link juice” to pass on to other pages.
3. On-site SEO
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as “PageRank siloing,” or “PageRank sculpting.” If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
NOTE -- We will discuss "PageRank siloing" & "Page Rank Sculpting" in a another post in detail.
While off-site optimization plays a larger role in gaining natural organic traffic, you can still see between 20 and 30 percent boosts in rankings by properly optimizing your pages with on-page factors.
4. Internal Linking Structure
Start with your title and header tags. The area to focus on is your internal linking structure. Basically, you want to link stronger pages to weaker pages of your site.
This concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
5. Nofollow Tag
Now, let’s say you have a shopping cart or link on your site that leads to a page that you don’t care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link
