I am a SEO by profession and recently I have joined an Organization where I have been assigned SMO(Social Media Optimization) projects. So basically I am transforming myself into a SEO + Internet Marketing Professional. As a result I really got curious about the SMO thing. I m also curious that can SMO increase the ranking in Search Engine along with increasing the sales and business of the clients.
As a result of these queries, I have come up with certain valid and good results, which I am going to share on my blog :-
There is one very obvious question that keeps coming in mind
that can we really take a lead in Online Marketing by just doing some really
good SMO activities. As right now Facebook is really taking the charge in the
in SMO arena. Twitter follows and so does other social media sites like Linkedinn,
My Space, Digg etc.
But SMO is not about SEO totally. SEO is about ranking
Websites on search engines. But SMO is is all about marketing, making your
product, business and brand popular. You want to make it seen among the
prospective clients and people. Ultimately you are trying to make some
reputation for your brand.
While working on SMO for your business, you should forget
about the LINKS & TRAFFIC. As SMO is about getting known among the people.
We focus on – Maximum people should know about your business and brand. Just focus on making your reputation online,
make relevant profiles on Twitter, Facebook, Social News(Digg, Newsvine,
Stumbleupon), Blogging on blogger, wordpress, livejournal, typepad etc.
One thing is very important here is to keep the activities
on these Social platforms very regular. If you are not regular you are surely
going to lag behind. Irregular posting and writings will create bad image for you. Think what you feel when
you yourself land on someone’s profile and you see there that the last post,
update or any kind of event happened a couple of months back. It gives a sense
of laziness from the business.
So keep yourself active, offer something interesting and
good on these SMO platforms and you are surely going to take the charge. And
ultimately when people will like your brand and business they will visit your
Website more often thus increasing a positive and good prospective Traffic to
your site.
The post following this post will include some very good SMO
resources and tactics that will help you take the front seat in SMO, as I have
tried these things personally for my ongoing projects.
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