Penguin 2.1: How To Do SEO-Off Page For Website Now

Develop some really good, informative and original content for your website, and rule the WEB! 

My website is hit by penguin 2.1, I have lost my traffic, my keywords were ranking on the first page of Google but now they are ranking on 3rd or the 4th page or even beyond. How to build links for my website now? These are some most common thing you got to hear these days ever since Penguin 2.1 was introduced. Here is my next post on this.

So by now, we all know what is Penguin 2.1 update, what is its impact on websites, which websites are hit by this deadly algorithm. We now know the reason for the drop or fall in the ranking or traffic of most of the website. I have personally observed that all my friends except a few lucky ones are crying with this hit. But Matt Cutts, Google's head of search spam, said it impacted about 1% of search queries. (I wonder how 1% search queries can hit almost every business website around me, except a few whereas the earlier Penguin 2.0 was said to have affected 2.3% search queries, but the impact was quite low in my surrounding.)

But now lets get into discussing something serious. Lets discuss about what to do now after this hit. How to rank website back on Google? How to regain the traffic again? I am discussing these things based on my past experiences in fighting similar hits. Lets discuss some of the best practices in SEO , I will mark things to do now point wise.

• Get a website ready which provides rich content, easy navigation, highly engaging UI, keeping in mind various SEO friendly HTML factors.
• Ofcourse the first step will be to get rid of the low quality backlink profiles. Do whatever you can do including disavowing Unnatural links which you are unavailable to remove maually through contacting their Webmaster.
• Forget Link Exchange, specially PAID
• Forget Directory Submissions, despite the high PR of the website. Just include your website into dMoz directory and Yahoo Directory.
• Forget Social Bookmarking now, just Stumble, Reddit, Delicious etc. (Mostly the sharing options you find in the most popular sharing widgets.)
• Do not Focus on Article submission. Even if you are not willing to do a little bit of article submissions, just use a well written, informative article discussing some of your achievements and your product specialties and specialties of your services. Submit this article on any one of the article directories for e.g. EzineArticles.
• Focus more on getting more and more Social signals through Google Plus(G+), Twitter, Facebook, Pinterest etc. Get more likes, sharing, comments, get involved in the discussions going on your Social Page. The more likes, sharing, and comments you are getting, more is the natural back-links that you are getting, which is Google's new LOVE.  
• Use popular Web 2.0 websites like the Tumbler, WordPress etc. to share your content and build content channels for your website without spending extra penny on creating websites for publishing your valuable content.
• Find some big blogs which allow guest blogging opportunities. Ask them, if you can publish some great content and informative stories/articles, if it meets their Guest Blogging requirements. Do not add anchor text rich links embedded into your post. Just use your brand name to introduce your business. If your content is good, you will be getting natural links automatically. If you can create a BUZZ around your content, all your hard work and efforts in writing such wonderful and great content is rewarded. Make sure your content is in the right context.
• Do not allow dofollow links on the footer of your website, nofollow them immediately.
• Do not link your website anywhere unnecessarily, until you have a logic and you can relate it will the content. 
• Make some great engaging videos to visually represent and describe your business, your products and services. This is a great source to bring huge traffic to your website.
• Keep practicing the white hat on-page seo techniques that we already know. Do not ignore a single thing to stand apart from all these hits.
• Get Google authorship for your content.
• Start using long keywords for your website. Long tail SEO is the new in thing after HUmmingbird Algorithm. Long tail Keywords is also showing signs of improved conversion ratio over the one-two word keywords. 
  

In short, let people link you rather than you running for links. Everything which will be natural is going to survive. Do not try to cheat the current algorithm, because another update to eat the cheats done to beat this current update must be into the pipeline and can be launched sooner.  

What To do Now After Hummingbird? Why this Update? How Will It Affect Better Searching?

What Is Hummingbird Algorithm? Why this Update? How Will It Affect Better Searching For Users? What SEOs should do Now? These are some questions which comes in our mind ever since the launch of this update.

It was September 27th when the World was happy celebrating the 15th Birthday of Google. On this day, Google introduced the first of its kind algorithm named "Hummingbird". Hummingbird was introduced to bring improved search results for Desktop, Laptop, Mobile devices, and Voice command for search on advanced and intelligent devices. There is no doubt that Google is evolving its Search Engine in a much faster pace than any other Search Engine. This update is introduced to bring more natural search results in order to kill Spamy websites to rank.

Hummingbird has taken into account factors like Long-tail Keyword, Page Authority, Mobile Search, Voice Search, more concentration on content quality, and knowledge graph to give its user a more semantic and much improved result. Long-tail keyword is the biggest beneficiary. I personally think that though people were using keywords like SEO Agency Delhi or SEO Consultants Delhi for hiring a Seo firm for their business, but it is most likely that people will search for "How To Find A Good SEO Company" or "How to Find Good SEO Specialists for My Business".

These enhanced search result is said to be that no search has gone beyond the results shown after the Hummingbird update has hit the web. This has affected nearly more than 90% of the of a web searches. This was user focused update, depending upon the understandings and the thought process of a searcher and then providing better answers to every queries by a Googler. Better results for longer search queries is the finest example of the Hummingbird. Earlier Google was delivering results based on important words from any query, but now each individual word from the query is processed and the result is delivered after examining the whole meaning of the search phrases used. With this advance algorithm, you will now find the exact result for your searches like "best butter chicken near my area". Best butter chicken is understood, but what about - near my area? This is possible now. Google will now give you the result based on the area you live in after checking your Google profile. And yes you have to be logged into your Google account to get this result. (But of course, the restaurant owner will not be able to know of this search by this user as he was logged into his Google account and Google's privacy policy has declared that it will not disclose private data of any user who is logged in, as it comes under the account activity of the user). Google is geared up for the next generation of search result. This is to make sure that the Googlers will now interact, speak, participate and contribute to the Google product more often and more effectively.

Is Seo Dead Now?

Is SEO dead now, is what everyone is wondering about these days after this algorithm. The answer is No, SEO is not dead. Seo is more intelligent now. Those who were considering SEO a less preferred task over other technical jobs, will now respect this job more. SEO is alive now if you know how to cope with the changing pace infact fast changing pace of Google, updating its algorithm to give the user a more user oriented and user oriented result. SEO is no more a link building activity, where you will build more and more rich anchor text links and rank your keywords high on most of the business terms. And since the beginning, Google has been shouting - "Be original, be relevant, be informative about your product, contribute value oriented content for its users and you will get benefited in the Search Engine." Those who have always believed in the concept of high quality content and you were never involved in easy spammy link building practices, you will be in a win win position. You will get high traffic with the help of long tail keyword searches.

What to do now? Whats the Future?

Now, if you were having duplicate content, just change it and write a fresh content for your business. If you have written original content for your business, you have to tweak it in a way to make it easier for the search engine to be able to make it searchable for long-tail queries like why, how, when, how to, what and where. You have to make sure that you are able to make your page and content searchable for more than four to five(4 to 5 word most necessarily and most likely). This will be a long lasting effort from you and you will get long term benefits from this. Share your content on Social Sites, the likes, share and comments that you will get are now going to affect your SEO. Presence of your links on Authority websites is the only to build links. Inbound links for your website is still valuable. Do not get into the trap of building links from directories, bookmarking website etc. While posting articles for your content marketing, just post it on a single website. DO not republish the same content again and again on other article sites. Web 2.0 is now going to play a bigger role in your SEO strategy.

Our Affordable & Effective SEO Price Page

SEO Plan Per Month

Search Engine Optimization Plan Details
Directory Submission   >>>>>>500
Social BookMarking  >>>>>>>50
Articiles Submission  >>>>>>>>50
Press Release  >>>>>>>>>>>>No
Blog Commenting/Commenting >20
Keyword Research  >>>>>>>>Yes
On Page / Off Page  >>>>>>>>Yes
XML Sitemap Generation  >>>>Yes
Code Optimization  >>>>>>>>>Yes
Link Exchange Request  >>>>>>50
SMO- face book, Twitter  >>>> No
Video Submission >>>>>>>>>>No
Local Maps  >>>>>>>>>>>>>>Yes
Local Maps Marketing  >>>>>>>No
Forum Posting >>>>>>>>>>>>Yes(5)
Affiliate Marketing >>>>>>>>>>No
Email Marketing  >>>>>>>>>>>No
Internet Promotional Plan  >>>>>No
(For More Links Extra Charges Apply)                                                 Total Cost $100

-----------------------

Internet Marketing Plan Details
Directory Submission  >>>>>>>>1000
Social BookMarking  >>>>>>>>200
Articiles Submission  >>>>>>>>>400
Press Release  >>>>>>>>>>>>>Yes
Blog Commenting/Commenting >>>50
Keyword Research >>>>>>>>>>Yes
On Page / Off Page >>>>>>>>>>Yes
XML Sitemap Generation >>>>>>Yes
Code Optimization >>>>>>>>>>>Yes
Link Exchange Request >>>>>>>>>200
SMO- face book, Twitter >>>>>>>Yes
Video Submission >>>>>>>>>>>>Yes
Local Maps >>>>>>>>>>>>>>>>>No
Local Maps Marketing >>>>>>>>>>Yes
Forum Posting >>>>>>>>>>>>>>>> Yes (15)
Affiliate Marketing  >>>>>>>>>>>>>>>Yes
Email Marketing  >>>>>>>>>>>>>>>>Yes
Internet Promotional Plan >>>>>>>>>>>Yes
(For More Links Extra Charges Apply)                                                         Total Cost $200


Link Building Plans

One Way Link Building
Google PR             Links             Cost
Google PR 0             1 Links                $2
Google PR 1             1 Links                $3
Google PR 2             1 Links                $7
Google PR 3             1 Links                $20
Google PR 4             1 Links                $30

PR Links Plan (Cost of 25 Links)
Google PR Links Cost
Google PR 1            25 Links               $99
Google PR 2            25 Links               $129
Google PR 3            25 Links               $149
Google PR 4            25 Links               $179
Google PR 5            25 Links               $199

PR Links Plan (Cost of 50 Links)
Google PR Links Cost
Google PR 1          50 Links                   $149
Google PR 2          50 Links                   $249
Google PR 3          50 Links                    $279
Google PR 4          50 Links                    $349
Google PR 5           50 Links                   $399

PR Links Plan (Cost of 75 Links)
Google PR              Links                         Cost
Google PR 1          75 Links                     $299
Google PR 2          75 Links                     $449
Google PR 3          75 Links                     $599
Google PR 4           75 Links                     $749
Google PR 5           75 Links                     $899

PR Links Plan (Cost of 100 Links)
Google PR                  Links                         Cost
Google PR 1                  100 Links                $349
Google PR 2                  100 Links                $559
Google PR 3                  100 Links                $759
Google PR 4                  100 Links                $949
Google PR 5                  100 Links                $1,159

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information

Bing has emerged as a very powerful Search Engine by the time is has been launched. Bing has included a feature called  Bing Webmaster Tools. By this tool you can track your sites performance on BING. The steps to do this is discussed below:
1. Go to http://www.bing.com/toolbox/webmasters/ and login with your live id. 
2. Look for "Submit a site to Bing" On the page that appears. 
3. Enter the URL of your Website and fill up the word verification CAPTCHA and Submit URL. 
And You Are Done. 


Another tool for your site on BING is - Webmaster Center
Enter Webmaster Center with the following link:
http://www.bing.com/webmaster/WebmasterManageSitesPage.aspx
Click on Add a Site>>
Fill up the form and Click Submit>>
And add the code given in your site under
and Go for the verification. And your site will be included in the Bing Search Engine.

Why Having More Quality Backlinks For Your Site Is Very Important??

Why Having More Quality Backlinks For Your Site Is Very Important??

"Backlinks Play Important Part In Your Websites Traffic & Popularity On The Web"
As we know being a SEO Professional, that Link Building is a very integral part of our business. Link Building make a website's inlinks on to another site and it leads to referrals traffic from there. Over all it help in getting good PR (Page Rank) for our site. 
So lets discuss about some general link building trends, techniques and terms which take part in the overall process. 
1. Link Popularity
Link popularity is a measurement of all the links coming into your site (or backlinks), as well as a measure of the quality of those links. According to the major search engines, if your website is good it should be linked to other website of the same theme like your website. If you have no incoming links from another sites, Search Engines think your website is of little relevance. The more links you have, the more “votes” you have on how popular your site is. Thus, the act of link building can be likened to campaigning.
All search engines factor link popularity into their algorithms, but they calculate it differently. As a general rule, Google is more interested in the quality of the links, while Yahoo is more interested in the total number of links to your site.
2. PageRank
Google uses PageRank to determine the quality of a given site measured on a scale of 0-10, with 10 being the highest. To see this number, you can install the Google Toolbar or use any of several browser add-ons. From Google’s point of view, having one link from a site that has a large PageRank counts more than many sites that have a lower rank. A page that Google has already rewarded with a decent PageRank (or PR for short) is sometimes called an authority page. Once you have a PR of 1, your site has some power. When your pages achieve a PR of 3, 4, or 5, you have “link juice” to pass on to other pages.
3. On-site SEO
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as “PageRank siloing,” or “PageRank sculpting.” If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
NOTE -- We will discuss "PageRank siloing" & "Page Rank Sculpting" in a another post in detail. 
While off-site optimization plays a larger role in gaining natural organic traffic, you can still see between 20 and 30 percent boosts in rankings by properly optimizing your pages with on-page factors. 
4. Internal Linking Structure
Start with your title and header tags. The area to focus on is your internal linking structure. Basically, you want to link stronger pages to weaker pages of your site.
This concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
5. Nofollow Tag
Now, let’s say you have a shopping cart or link on your site that leads to a page that you don’t care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link

How Much Time Yahoo Search Engine Takes To Crawl Your Wepages??

How much time yahoo search engine takes to crawl your wepages?

I have always noticed that Yahoo crawls less often to any web content than other Search Engines. Googles crawls faster. This makes Google more special for a website or blog. So the question is does Yahoo sets a time period for visiting a webpage. And what I found was that yes Yahoo Bot crawls a bit slower but it crawls regularly. 
A solution for this might be that you should bookmark your site on yahoo. 
But for some sites yahoo does better than Google and MSN. Some factors that may affect the crawl rate of your website are:
1. Server Response Time.
The better is the Server response time of your website the faster the crawlers will love to visit your site. Otherwise the crawlers will leave your page to make sure it is not overloading the server. 
2. Page Load Times
The faster your individual pages load, the more the crawlers can crawl your website pages. You can monitor the page load times of your website pages in Google Webmaster Tools. 
3. Your Content
If you have wonderful unique content in your website and you keep updating your site regularly then the crawlers will visit your website more frequently. 
4. URLs, Redirecting and Mising Pages
If you have issues related to URLs, Redirecting and Mising Pages then the crawlers will get stuck into it and will not love to crawl your pages unless you have sorted out those problem. You can see if there is any crawler issue with your site in Google Webmaster Tool. 
5. Bot Efficiency
You can adjust the crawl times of both Bing and Yahoo!'s bots by using a crawl-delay setting in your robots.txt file. Another good way of being able to tell if the other bots are indexing too slowly is by checking on Google's own crawl speed - it may be a good indicator as well.
Hope this information will also be helpful in letting you know why Yahoo crawler or other are slow in crawling your web pages. 

What Is KEI (Keyword Effetiveness Index)

What Is KEI (Keyword Effetiveness Index)

KEI is Keyword Effectiveness Index. KEI measures the number of searches for a keyword with the number of search results to point out which keywords are more effective and fruitful for your business. 
Suppose the number of searches for a keyword is 500 per month and Google displays 500,000 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 500 divided by 500,000. In this case, the KEI 0.001. The higher is the KEI, the more popular your keywords are and less is the  competition. This gives you a fair chance for you to be on top with that keyword. 
However, the KEI makes no statement about the quality of the competition. While there might be only a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links.
But do not panic if you don't have a better KEI. You can get on top with any keyword of your choice provided you put a lots of wise effort in your work. Yes wise Effort, mind it. Play with the search engines by following the basics of search engine techniques. And definitely you are gonna rock with your keywords in no time. 

FAQ'S Related To Caffeine- New Indexing System

GOOGLE-CAFFEINE

All Internet & SEO concerned persons have atleast heard of the new Indexing system introduces by Google recently. At first Caffeine was in its Beta phase at users end. But now finally google has completed implementing the new system. This will now allow indexing fresh contents/new pages or the updated ones very faster.
Earlier the Google Indexing system was layer based formula. In this structure Google was indexing webpages on the web in layered based structure. So in this system some of the layers were getting refreshed very much faster and more frequently than other layers. According to the Google Blog the main layer was refreshed in a couple of weeks. And this layer system was mainly based on the PR of the website. It clearly means then that the website having PR 2 will be refreshed more faster than the website having PR 1.

1. What Is Fresh Content And How Is It Useful?
In a Good PR site the content get refreshed or we can say "cached" in only a few hours. But for a news site or very important public sites the informations are meant to be available to the public as soon as possible. In this case Google's Caffeine will visit the page and cache the new page quickly. The updated information will include the page title, description etc so it will be readily available to the public in a no longer time. Thanks @ Caffeine!!
2. How Caffeine Shows Fresher Contents More Quickly?
Google's New Caffeine is a continuous system globally. It adds new result/information in search engine database quickly and with the help of that database it shows fresh contents. Google has already started to real time search result through Twitter, but caffeine will make available fresh contents readily available very quickly from blogs, websites, news portals etc.
3. Caffeine Will Benefit Professional Bloggers Immensely Including Newbies!
If you are the one who is engaged most of the times writing web contents for blogs and websites and submitting your content to social bookmarking sites then your content will be refreshed or cached faster on the search engines. As for the blogs, Google is the chief contributor to their web traffic, so as a result of faster caching the content will get more traffic much faster. And the main thing is that the traffic will be organic. And any change in the content in the meantime will also be indexed by Caffeine as it will come to your site/blog. This will help bloggers like me also who are more concerned about posting blogs quite frequently if not more frequently.

How Caffeine _ Google's Brand New Search Indexing Will Make It More Big

Google Adds Caffeine To Search‎ Index For A Faster Updates And Faster Searches

Here is one great news for all of us who have interest in Internet or who is working on the search engines. Specially the SEO's around the world will be gifted by "Caffeine"
Have your heard about this headline hitting the web recently - Google makes big leap in search index with "Caffeine"!!!
Google has launched it's new index, dubbed Caffeine. It promises faster updates, faster searches, and expandability to match the growth of the Web.