Penguin 2.1: How To Do SEO-Off Page For Website Now

Develop some really good, informative and original content for your website, and rule the WEB! 

My website is hit by penguin 2.1, I have lost my traffic, my keywords were ranking on the first page of Google but now they are ranking on 3rd or the 4th page or even beyond. How to build links for my website now? These are some most common thing you got to hear these days ever since Penguin 2.1 was introduced. Here is my next post on this.

So by now, we all know what is Penguin 2.1 update, what is its impact on websites, which websites are hit by this deadly algorithm. We now know the reason for the drop or fall in the ranking or traffic of most of the website. I have personally observed that all my friends except a few lucky ones are crying with this hit. But Matt Cutts, Google's head of search spam, said it impacted about 1% of search queries. (I wonder how 1% search queries can hit almost every business website around me, except a few whereas the earlier Penguin 2.0 was said to have affected 2.3% search queries, but the impact was quite low in my surrounding.)

But now lets get into discussing something serious. Lets discuss about what to do now after this hit. How to rank website back on Google? How to regain the traffic again? I am discussing these things based on my past experiences in fighting similar hits. Lets discuss some of the best practices in SEO , I will mark things to do now point wise.

• Get a website ready which provides rich content, easy navigation, highly engaging UI, keeping in mind various SEO friendly HTML factors.
• Ofcourse the first step will be to get rid of the low quality backlink profiles. Do whatever you can do including disavowing Unnatural links which you are unavailable to remove maually through contacting their Webmaster.
• Forget Link Exchange, specially PAID
• Forget Directory Submissions, despite the high PR of the website. Just include your website into dMoz directory and Yahoo Directory.
• Forget Social Bookmarking now, just Stumble, Reddit, Delicious etc. (Mostly the sharing options you find in the most popular sharing widgets.)
• Do not Focus on Article submission. Even if you are not willing to do a little bit of article submissions, just use a well written, informative article discussing some of your achievements and your product specialties and specialties of your services. Submit this article on any one of the article directories for e.g. EzineArticles.
• Focus more on getting more and more Social signals through Google Plus(G+), Twitter, Facebook, Pinterest etc. Get more likes, sharing, comments, get involved in the discussions going on your Social Page. The more likes, sharing, and comments you are getting, more is the natural back-links that you are getting, which is Google's new LOVE.  
• Use popular Web 2.0 websites like the Tumbler, WordPress etc. to share your content and build content channels for your website without spending extra penny on creating websites for publishing your valuable content.
• Find some big blogs which allow guest blogging opportunities. Ask them, if you can publish some great content and informative stories/articles, if it meets their Guest Blogging requirements. Do not add anchor text rich links embedded into your post. Just use your brand name to introduce your business. If your content is good, you will be getting natural links automatically. If you can create a BUZZ around your content, all your hard work and efforts in writing such wonderful and great content is rewarded. Make sure your content is in the right context.
• Do not allow dofollow links on the footer of your website, nofollow them immediately.
• Do not link your website anywhere unnecessarily, until you have a logic and you can relate it will the content. 
• Make some great engaging videos to visually represent and describe your business, your products and services. This is a great source to bring huge traffic to your website.
• Keep practicing the white hat on-page seo techniques that we already know. Do not ignore a single thing to stand apart from all these hits.
• Get Google authorship for your content.
• Start using long keywords for your website. Long tail SEO is the new in thing after HUmmingbird Algorithm. Long tail Keywords is also showing signs of improved conversion ratio over the one-two word keywords. 
  

In short, let people link you rather than you running for links. Everything which will be natural is going to survive. Do not try to cheat the current algorithm, because another update to eat the cheats done to beat this current update must be into the pipeline and can be launched sooner.  

Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?

To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links

2.       Quality Content – After Panda Content (genuine) is the KING!

3.       Site Navigation

4.       W3c Validation

 etc. along with many other things which can affect a site’s Seo Campaign.  

What To Expect after Successful SEO Campaign

What Can You Expect after a Successful SEO Campaign?

 Some of the key awards you will get after a successful Seo Campaign are: 

1.       Increase traffic and quality of leads for higher conversions

2.       Drive top rankings for your most competitive terms and high-quality long-tail keywords

3.       Improve on-page content for relevancy, visitor readability and search engine spiders

4.       Improve PageRank, keyword rankings and link popularity through strategic link building and off-page services

5.       Better site visibility on local searches

6.       Brand awareness of your product and services offered

7.       Better Brand value!

8.       Customers from around the globe

9.       Better return on your investment (ROI)

10.   Global Presence

Factors Affecting Ranking Of Different keywords

Each keyword in a campaign has its own timeline and barrier to enter on the first page of Google's Search Result. The amount of time required for each keyword depends on the numerous critical factors outlined below. If it were easy, then everyone would rank in the top 10 results, but as there are only 10 spots for any given keyword, those ten spots are a commodity and represent tremendous value when you consider the worth of a popular industry specific commercial search query.

The amount of time taken for a keyword to rank depends on factors such as:

1.       The quality of on page done with keywords inserted in relevant Meta Tags.

2.       Keyword prominence on the site.

3.       Seo Optimized unique Content with useful information

4.       The overall site structure & navigation

5.       Invite the search engine crawlers too often on the webpages.

6.       Regular content Updation

7.       Number of competitive pages for the keyword which makes the competition

8.       Number of words in the keyword phrases (3 to 4 words keywords(long tail keywords) are considered to rank faster than the single or two words phrase keywords.)

9.       Number of quality back-links (links from other websites linking back to our site) should be increasing with the time

10.   Age of the website domain

11.   Regular SEO Offpage activities on the specific keywords regularly

12.   Time taken to load the webpage

13.   Proper modification of pages, proper naming convention of the pages

14.   Moreover professional SEO Experts strategies are also very important for the ranking to occur faster. Ranking can get delayed if proper strategy and regular monitoring is not being done by an expert.

15.   Analyzing the current algorithms which the search engines are following and changing the strategies accordingly.

You Need To Revise Your SEO Strategies After Regular PANDA UPDATES

Guys,
All the SEO Community is just looking for the way to stand against the frequent and regular PANDA updates. Panda is so busy updating its algorithm that many of us are not able to think of the way to cope well. But the core answer lies in the Google old age Seo fundamentals: Quality Quality & Quality. All Google needs to put you above all your competitors is Quality content with no duplicate content, informative content, Unique Content, Quality Links, Error free Html codes on the Website, regular content update on the site to make you stand out.

As Seo is now a days seen as a way for direct marketing to reach the customers and clients look for generating better ROI by SEO campaigns, we need to go that extra mile to reach their expectation level. Traffic - relevant traffic to the website is the key for this. If we are able to convert 25% of the total traffic to our site interested into   what we are selling will do all the good work you are trying for. For this you can not neglect the important of Google Plus, Facebook and other Social Media sites. Just Hang on to these Social Media sites with your sites with some likes, comments, votes and you will be rocking. 

Talking About The Latest Buzzwords In Running A SEO Campaign

For quite some time now, I was away from my blog. Away in the sense that I was not getting ample time to write something here. Nowadays, I have bigger responsibilities at my work place. Working as a Team Leader. Yeah, feels good… But at the same time you while you have the charge to lead a SEO campaign of your client, you are always under pressure of achieving good results. You are expected to do every possible thing so that the campaigns do well. And till now, I think I am doing well if not the best.

I will just talk about something that is really very important these days according to me…( LOL I am not a Matt Cutts whom you will prefer listening to).

I have felt that nowadays, SEO job has become trickier. I still remember the days when I started my career as a SEO in Jan, 2008. At that time I hardly used to do any other thing except the Directory Submissions, Social Bookmarking, Article Submission, Forum Posting etc. But gradually Google made the search algorithm more and more complex making people carve for new ways to achieve the best visibility on search engines. Yes you got my point here. I am talking about the role of Social Media. Social sites like Facebook, Twitter, LinkedIn, Digg, Delicious, and Stumble Upon, My Space are a few big names to count from the Social Media arena. These Social sites have revolutionized the whole search Engine process. Now a day’s you can’t ignore the role of Social Media sites while running a SEO campaign.

Facebook introduced a “LIKE” feature in it. It became the Buzz word in SEO. It started to affect the Bing search results. Then it also came up with the Fan Page concept. The Facebook PAGE with huge fan following is what people are looking for now a day. Some brands get fans just as they are well known to people everywhere e.g. Reebok, Nike, Coca Cola, and Pepsi. But a local brand trying to get more and more customer base also wants their fan following to advertise their brand. They are running their own Social media campaigns to get more fans, get more audiences for their products. The Facebook Page is also very important as the product get instant feedback from fans about the product so that the companies get to know about the want from the people (fans). Brands are running contests, discount offers so that more and more people can avail the facilities, services or products what they are offering.

Twitter also is the front runner in the role of creating social media awareness about brands. People are now aware of the fact that they have much choice while selecting a product or service they want to avail. So they always listen to other people who have experienced the particular services and products on social media. Twitter is a great place for this now. Tweets from people can make people change their mind about selecting any service or purchasing any product. The products and services which are the best gets Re-Tweets from other people who have already experienced it, making it a popular choice for others.

Likewise, Diggs, Stumble, Delicious can help you come on the front page of these websites if your update and share gets maximum votes. Coming on the home page in the news section of these big Social giants will derive huge traffic for your site and likewise the SEO campaign will also get a boost.

Lately, Google introduced the +1 in their huge collection of Google products. +1 is said to affect the Google search results directly. And for most of the people in the world Google is the only search engine they know and use for searching. People now want more and more +1s. But it will take some time to see the actual influence of +1. But the initial observation of mine says that it is affecting the search results. The more +1 you get for your website, the more Google will consider it a better website, thus will be getting an advantage in search engine visibility. Pages that have been tweeted, re-tweeted, and liked are seeing the greatest increases in search engine prominence, the same follows with +1. This shows the social authority that your page is having.

Despite of all these facts, I still believe that the better the content and information you provide for your visitors/customers, the better the search engine specially the Google, will consider you as a better resource for the its users. So doing all the latest SEO and SMO planning, get a well written content which is unique, gives the best information and meets your customers requirement. If you serve them well with quality, Google will pay you for it. 

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Article Flood invites you to offer your articles and content to get published to get better search engine advantage from blogging. 

Your Brand New Site Can Also Rank On Search Engine Say Google Easily!

The basic difference between a top rated site and a weak site is simply its age. as the older sites have very few competitors so it was easier for them to be ranked. As we say old is gold so the more old the site become it got the desired trust.

But if your site is new and even though you want to compete it against the old monsters of that field you have to be very good in building public relations,better brand strategy or have some interesting features that people want to talk about. Without conversations and good links its very difficult to surpass those sites which have been accumulating links for years.

But what if its possible to overtake the leaders of the market. there are many ways to overtake the market. You can  buy an old site that is not well maintained but if its beyond your budget and you are trying with a new site to rank it up then we should must opt for a different approach. Though its different but not new.

Though our site will also contain the keys which are similar or even the same sometimes but we are going to have a different approach. Here are some of the strategies which will help us to get the desired ranking quickly:

  

1) Using less popular version of keyword

If most competitors are using MEERU CABS but nobody is using meeru cabs then use that word as it will be a lot easier to get a good ranking.

2) Using keyword modifiers.

If you cant rank for the core kewwords then try using some keyword modifiers to the page. If Seo Services is hard to rank then try ranking for a more localized keyword say Seo Services India. 

3) Mix-up your page optimization

We should must not use our keywords randomly rather we should use it where its mostly required to be.

Notice the change between plural and singular versions of the keywords.

4) Move away from the commercial keywords.

Being contended with a bunch of few commercial keywords is like committing a sever crime, when the other competitors are using it for years.s o try finding some new catchy keywords to attract or build a good link.

5) Buy traffic

If the contnt is not getting the reputation that you have anticipated for then we should must actively market it. In that case we can mention it to some of the popular bloggers. Another option for instantly getting relevant traffic to featured content is to buy targeted ads. Stumble Upon sells category based traffic for 5 cents a visitor, but this traffic is nowhere near as potent as search traffic – many of these visitors come and go quickly. You can also buy pay per click traffic for your quality content. If you are buying it for commercial keywords the cost per click can be significant, but if you are trying to promote a quality non-commercial topic that is link worthy you can often get visitors from search and Ad-sense ads for less than 25 cents each.

SEO Trends Which You Need To Take Seriously In 2011

SEO is one of those areas of online activity which evolves at a speed faster than the relatively easy-going dog years in which time on the web is measured. The cat-and-mouse game which is the norm between search engine optimizers and website owners has accelerated to the point where time is measured in stoat years (which means the ratio has gone from being 1:7 to being 1:32) and this makes it all the more important to be able to look and plan ahead.

But there are still trends you need to keep your eye on and adapt what you are doing to their ever changing importance.

1) Personalized search is only going to grow: On the web immediacy and customization spell out addiction which means that personalized search is a trend which will only get bigger and, inevitably, it will have an impact on SEO. Personalization (a Google and BING staple now) basically throws up a virtual ‘fence’ around the end-user which makes it harder to sites which do not have a solid pedigree to break through. This means that search now favors established websites, branded websites and websites which rely on social network recommendations in order to break through.

2)It’s a two search engine world: The convergence of the Yahoo/BING search has created a two-tiered world in search engines. Google continues to deliver the lion’s share of search results with a nearly 68% share in the US over June 2010 (according to Comscore) which means that worldwide Google continues to be well over the 80% mark. If you are optimizing your site Google is the one to aim for and since they are the market leader anything which works on them will work equally well (if not better) for the Yahoo/BING combination.

3) SEO spend will increase: This is a natural result of both personalized search (see trend #1) and the explosion of social media marketing (see search #4)each of which are taking search away from the automatic semantic web indexing which was the indication at the beginning of 2010 and are now making it an integral part of online marketing and online promotion. This means that unless you are lucky enough to have read and taken heed of SEO Help you really need an expert SEO who will do all the work for you and get your website performing the way it should.

4)Social marketing: Unless your website is on Facebook and Twitter and you are getting mentioned and your URL is passed around in the blogosphere, your company brand is (in the eyes of the search engines) going into a decline. This means that in terms of online presence you really need to have a clearly worked out, sustained and sustainable online marketing strategy which is designed to give you the kind of social marketing presence that will help your brand and search engine positioning.

5) The impact of the real time web is on the increase: Whether you Twitter or use the Facebook news stream or go in for live messaging the fact remains that real time marketing and even real time ecommerce are beginning to create an impact. From a web development point of view this is the next natural step. The web enamored us light years ago with flashing backgrounds and twinkling stars and has enamored us, every fast-paced year of growth since, with its ability to provide more and more interaction and connectivity. We are no longer content to spend money online, make a purchase and have to wait for a week before the goods arrive, nor do we want to send an email and have to wait three days to get a reply. Unless you have worked the real time web into your marketing you will only be repeating what everyone else is doing right now.

6) Twitter is more than just a microblogging site: The instant messaging and retweeting capability offered by Twitter make it perfect as a research and prediction tool. Used properly it can allow you to find out what your competitors are doing and which topics are trending, both vital for the development of a coherent online strategy designed to allow you to actually get somewhere with your website.

7) More online queries will result in less traffic for websites: This sounds a little oxymoronic but it’s not. Time continues to be at a premium and online we are driven to do things faster and faster. This is one of the reasons Google and Yahoo/BING try to answer queries straight from the search engine query box, making their sites faster and stickier. The result is that when you create content which answers specific questions succinctly the chances are that that content will answer a query straight out of the search engine query box rather than get visitors to your site. This then puts the pressure on you to create content which is more complicated, delivers real value as opposed to a two-sentence fluff you can get anywhere on the web and which truly engages the online visitor.

8) Focus on conversion targets as well as numbers: SEO has always been about building traffic to a website. The new breed of search engine optimizers however aims on building traffic which is far more targeted than before and the conversion rate as well as ROI ought to be higher. This is a trend which will only become more and more important as virtual fences begin to go up and the pool of potential customers you fish in will only get better.

Provided you factor in all this in your online marketing strategy there is no real reason 2011 does not turn out to be a great year for you and your online business.

For Quality SEO Services Visit:  Greenhat Softech SEO Services

Some SEO Facts To Help Your Site Get Ranked On SEarch Engines

Importance of quality backlinks for your site

Backlink plays  important role in the websites traffic and in maintaining the popularity of your site.

As a SEO  professional we know that Link Building is very essential for SEO practices.

It helps in linking websites links on another site. It is also helpful  in making a good page rank for our site.

LINK POPULARITY

Through link popularity we measure the number of links coming into your site as well as the quality of those links. Major Search Engines say that if your website is good enough then it should must be linked with other website of same theme. Search Engines will consider your site as irrelevant if there are no incoming links on your site.

Different search engines have different algorithm factors for link popularity. Some consider the quality of links on your page while other consider the number of links on your webpage.

PAGE RANK

Page rank varies from 0-10. If a website is having 10 page rank it means that this website is in the top list of  search engines. Google toolbar or several add-ons browsers can be used to see the page rank. According to Google if  a lower ranked page gets a link from a higher ranked page then that link will count more than those of lower ranked webpage. If  your webpage has 1 page  rank then it means  that your webpage has some powers. Page rank of 3,,5 is considered good enough for any website.·

INTERNAL LINKING STRUCTURE

The area to focus in case of internal linking structure is the title as well as the header tag. As in this case we are trying to link stronger page to weaker pages in our site. These tags are those tags that can be used at the end of your link in HTMl codes. This conserves your link authority and can apply it to the link where we want  to pass authority.                             

We at Rendering Digital are bound to follow strict SEO rules to get your site into Search Engine Ranking to help you achieve higher ranking.

The Most Successful SEO Techniques In 2010 - Simplified

The Most  Successful SEO Techniques In 2010

SEO Techniques in not something very much hard, impossible task. Its all about performing some very tricky trends of SEO that are very much the basics of SEO. The main thing that employs a SEO is that the Client want a targeted Website traffic with a goal and intention to increase their sales and also to increase brand awareness.

ofcourse the website needs some very good product display, graphics and very high quality webdesigning skills and work so that the customers will like the clients products. But still if the client needs better output from the website the most important thing is that the Web Designer should be in touch with the SEO specialist at the time of finalizing the website.In this way the results for the clients can be outstanding.

An effective website optimization drive let the search engine index a site and to come on top on the most important keywords that bring client who can be prospective buyers. For that you need to know the basics as well as the awareness about the latest techniques employed is also as important as anything. The other very important thing to know is that you must understand the nature and  key factors of the targeted market sector. s you can let you client be on top on the sales term by targtting keywords if you know and understand what others do and what they are doing.

The other very important spect should be for a SEO Professional that he must have the target to bring traffic from HUMAN VISITORS. Yes, Human Visitors as they are the one who can be the customer for the client. That is, they can increase the conversion rate for the client. For this thing the most important thing is the content of the website in each and every section. Yes the content is always the king and it will remain the king for long. The content should be fresh, unique, informative and relevant to the search query.So the content for  SEO is very important factor. The quality content lets the natural visitors find you in the search engine.

Now talking about the SEO techniques there are both good and bad SEO techniques. But the bd ones should not be employed at ny cost and should be avoided. Bad techniques are like use of Hidden Texts, Optimization of Irrelvant Keyword phrases, Link farming, Linking site with not so or not t ll relevant theme sites, keyword stuffing etc. These techniques are very bad in  terms of  clients business and conversion rate. But applying these techniques cn lead to ban from from the Search Engine Index. So its very important to select the best SEO Service available nd not the cheapest service available.

A SEO also must be ware of the market trends, and he must also work on analysing the competitors strategy, The consumers mind, and he must do extensive research on the keywords to optimize. So the SEO Specialist's service cn also be called as that he is an Integral part of the Internet Marketing Team.

The main factors that are the basis of  SEO project are:

1. Domain Name: Domain name should be one of the keyword related to the business and tht should be very important. Try selecting a domain name (keyword based without ny hyphen.)

2. Domain Extension: If business is global use .com, .net, etc, and if it is country specific use .co.in, .nz, .co.uk etc. according to the country of your living.

3. Hosting: Hosting in the country where you focus to target your business is also a good aspect.

4. Url Names: Choose the nme of different pages according to relevnt keywords.

5. Robots.txt File: Robot.txt file help permiting or denying access to crawlers to crawl through your site pages.

6. Navigation: It must be the simplest

7. Meta Tags: Its one of the important spect nd a part of on page SEO Technique. It includes a Title, Description nd keywords. Though keywords are now less counted by some search engines. It should be unique for each different pages.

8. H1 Tags: Use this for the short on page content description. H2 and H3 Tags- Use for Headings for sub category's within the Content.

9. Internal Keyword Link Strategy: Use targeted keywords of your site to link between pages of the site.

10. Image Alt Tags: Helps with Accessibility.

11. The site should confirm to the W3C standards.

12. Site: Create and submit sitemap's - formatted in either .xml -.htm - .txt.

13. RSS Feed: Create and submit RSS feeds to relevant feed directory's

14. Article Submission: Create and submit Articles

15. Link Building: Find relevant websites within the same market sector or niche and form a link partnership. A link exchange should be made by utilising relevant keyword Anchor Text.

16. Relevant Directory Submission: Submit your website to relevant or industry related directory's.

17. Social Media: Utilise relevant Social Networks and Forums related to your Market Sector.

18. Blogs: Utilise Blog sites relevant to your Market Sector. Try To post blogs on your market sectors keeping in mind your website.

19. Try linking your website with .org, .gov and .edu sites. Linking with these site gives your link high value in comparision to other sites.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions. Following these steps effectively will lead to traffic for your website and increasing your clients business.

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What Is Keyword Research? How To Do It?

What Is Keyword Research? How To Do It?

Keyword Reserch is a term used by the SEO Professionals to find and search actual terms people type to get some desired result from the web. Keyword research is a very important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords on the search engines then your customers may never find you.
If you want to stay competitive in the market to have good business, you can't afford to do that with silly keywords.

The keyword research process can be done by various tools like:
Wordtracker:
WordStream
Google AdWords Keyword Tool:
Google Suggest:
Thesaurus.com:

Google Bot Back In Business After Very Slow Activities In The Past Fort Night

Google Bot Back In Business After Very Slow Activities In The Past Fort Night

I usully take my blogs seriously and use to monitor its crawl rates etc by google. My blog Seo-Trends-tricks was not showing crawled by Google since 2nd June 2010. And I had posted a few posts on my blog. I check the individual urls of the posts posted after 2nd of june. I found it was again crawled on 4th june. But this new result ws not being shown SERP. Then I found people talking about Google Crawlers slow crawling rate. Now to my pleasure I found that it is showing 18th june the last crawled date. And it is still the last date showing.
I have found a chart showing activity of the Google Bot activity in the last 90 days. Here is the chart to have a brief idea.

I visited Google Webmaster Help and found that many webmasters around the globe are having this problem from Google Bot. So I am wondering whether this is due to Caffeine? But I am not very sure about it. It may be that it is due to some sort of Malware Misclassifiction issue, and google stops crawling sites untill it is de bugged. But still its just my assumption as there is nothing official about it. Lets hope that Google Bots are hungry again like before and will eat up more and more pages like before.

What Is Ballpark SEO?

What Is Ballpark SEO?

By Ballpark SEO, we mean SEO Prices and Quotes. 

Suppose you want to make a proposal for an SEO project for a client, you approach him with some quotes along with some other required details(your achievements earlier, etc). So while sending the quotation you need to send the quote in such a way that it is nearer to the reality(don't mention that we will get you results in 1month/1week, etc, if you mention so, you need to show him with some proof of work which provided such results earlier).
So Ballpark SEO means quoting something which is near to the range or its scope for SEO.

A ballpark SEO is a more or less approach and a very rough calculation, for a SEO project. If a cost or amount is measured in the ballpark, then it is within the range that the person asking for the estimate expected, which can be a helpful decision making tool. We can use the ballpark SEO to decide whether a project is worth pursuing or not based on the rough measurements and general estimates. 

Search Engine Optimization ranges are quite broad. Factors to consider are the size of the site, the number of keywords you want to optomize for and the number of pages within you site that you want to optimize.
Many people fail to realize the search engine optimization is not about optimizing websites its about optimizing webpages in a website.

"If your planning at starting an SEO campaign ensure that you choose a well reputed and qualified company or consultant. In the long run, paying a little bit more for a quality consultant will be worth it!."

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information

Bing has emerged as a very powerful Search Engine by the time is has been launched. Bing has included a feature called  Bing Webmaster Tools. By this tool you can track your sites performance on BING. The steps to do this is discussed below:
1. Go to http://www.bing.com/toolbox/webmasters/ and login with your live id. 
2. Look for "Submit a site to Bing" On the page that appears. 
3. Enter the URL of your Website and fill up the word verification CAPTCHA and Submit URL. 
And You Are Done. 


Another tool for your site on BING is - Webmaster Center
Enter Webmaster Center with the following link:
http://www.bing.com/webmaster/WebmasterManageSitesPage.aspx
Click on Add a Site>>
Fill up the form and Click Submit>>
And add the code given in your site under
and Go for the verification. And your site will be included in the Bing Search Engine.

Why Having More Quality Backlinks For Your Site Is Very Important??

Why Having More Quality Backlinks For Your Site Is Very Important??

"Backlinks Play Important Part In Your Websites Traffic & Popularity On The Web"
As we know being a SEO Professional, that Link Building is a very integral part of our business. Link Building make a website's inlinks on to another site and it leads to referrals traffic from there. Over all it help in getting good PR (Page Rank) for our site. 
So lets discuss about some general link building trends, techniques and terms which take part in the overall process. 
1. Link Popularity
Link popularity is a measurement of all the links coming into your site (or backlinks), as well as a measure of the quality of those links. According to the major search engines, if your website is good it should be linked to other website of the same theme like your website. If you have no incoming links from another sites, Search Engines think your website is of little relevance. The more links you have, the more “votes” you have on how popular your site is. Thus, the act of link building can be likened to campaigning.
All search engines factor link popularity into their algorithms, but they calculate it differently. As a general rule, Google is more interested in the quality of the links, while Yahoo is more interested in the total number of links to your site.
2. PageRank
Google uses PageRank to determine the quality of a given site measured on a scale of 0-10, with 10 being the highest. To see this number, you can install the Google Toolbar or use any of several browser add-ons. From Google’s point of view, having one link from a site that has a large PageRank counts more than many sites that have a lower rank. A page that Google has already rewarded with a decent PageRank (or PR for short) is sometimes called an authority page. Once you have a PR of 1, your site has some power. When your pages achieve a PR of 3, 4, or 5, you have “link juice” to pass on to other pages.
3. On-site SEO
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as “PageRank siloing,” or “PageRank sculpting.” If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
NOTE -- We will discuss "PageRank siloing" & "Page Rank Sculpting" in a another post in detail. 
While off-site optimization plays a larger role in gaining natural organic traffic, you can still see between 20 and 30 percent boosts in rankings by properly optimizing your pages with on-page factors. 
4. Internal Linking Structure
Start with your title and header tags. The area to focus on is your internal linking structure. Basically, you want to link stronger pages to weaker pages of your site.
This concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
5. Nofollow Tag
Now, let’s say you have a shopping cart or link on your site that leads to a page that you don’t care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link

How Much Time Yahoo Search Engine Takes To Crawl Your Wepages??

How much time yahoo search engine takes to crawl your wepages?

I have always noticed that Yahoo crawls less often to any web content than other Search Engines. Googles crawls faster. This makes Google more special for a website or blog. So the question is does Yahoo sets a time period for visiting a webpage. And what I found was that yes Yahoo Bot crawls a bit slower but it crawls regularly. 
A solution for this might be that you should bookmark your site on yahoo. 
But for some sites yahoo does better than Google and MSN. Some factors that may affect the crawl rate of your website are:
1. Server Response Time.
The better is the Server response time of your website the faster the crawlers will love to visit your site. Otherwise the crawlers will leave your page to make sure it is not overloading the server. 
2. Page Load Times
The faster your individual pages load, the more the crawlers can crawl your website pages. You can monitor the page load times of your website pages in Google Webmaster Tools. 
3. Your Content
If you have wonderful unique content in your website and you keep updating your site regularly then the crawlers will visit your website more frequently. 
4. URLs, Redirecting and Mising Pages
If you have issues related to URLs, Redirecting and Mising Pages then the crawlers will get stuck into it and will not love to crawl your pages unless you have sorted out those problem. You can see if there is any crawler issue with your site in Google Webmaster Tool. 
5. Bot Efficiency
You can adjust the crawl times of both Bing and Yahoo!'s bots by using a crawl-delay setting in your robots.txt file. Another good way of being able to tell if the other bots are indexing too slowly is by checking on Google's own crawl speed - it may be a good indicator as well.
Hope this information will also be helpful in letting you know why Yahoo crawler or other are slow in crawling your web pages. 

What Is KEI (Keyword Effetiveness Index)

What Is KEI (Keyword Effetiveness Index)

KEI is Keyword Effectiveness Index. KEI measures the number of searches for a keyword with the number of search results to point out which keywords are more effective and fruitful for your business. 
Suppose the number of searches for a keyword is 500 per month and Google displays 500,000 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 500 divided by 500,000. In this case, the KEI 0.001. The higher is the KEI, the more popular your keywords are and less is the  competition. This gives you a fair chance for you to be on top with that keyword. 
However, the KEI makes no statement about the quality of the competition. While there might be only a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links.
But do not panic if you don't have a better KEI. You can get on top with any keyword of your choice provided you put a lots of wise effort in your work. Yes wise Effort, mind it. Play with the search engines by following the basics of search engine techniques. And definitely you are gonna rock with your keywords in no time. 

Is Submitting Your Site To PR 0 Site Is A Waste Of Time?

Is Submitting Your Site To PR 0 Site Is A Waste Of Time?

There is one very disturbing question that is coming in my mind about Directory submission process - Is Submitting Your Site To PR 0 Site Is A Waste Of Time? As I have been submitting my site to various directories from a directory list since last one month or so. Many of these directories are having PR 0 with only a few having PR 1 and above.
One thing that I have noticed during this process is that Those sites having PR 1 and more take a lot of time in fact months to approve the listing. But those with no PR take mostly a week to approve the listing. So the question is is this a good thing submitting on them. Will they help me improve my ranking and increase traffic to my site. Will Google count thse links of my site on PR 0 Directories? 
Out of this query and researching on the Internet after a lots of pain I got a few answers - 
Some says do not worry on PRs of the Directories. The main thing is the that you should submit unique Title & Descriptions for each submission. If you are using same set if Title & Description in each submissions then Google may not like this as a case of duplicate Content. Google may count the hundreds of the listing of your site on those directories as only 4-5 backlinks to your site. And regarding the PR of the directories, you never know what will be the PR of those sites after a year or so. It may be that after a year you will see that those sites have become very popular and their PR is also increased.  At that time you will not feel like you have wasted your valuable time and effort in submitting to those PR 0 sites a year ago. 
And above all every new site has a PR 0 at the start. But gradually after time will pass they attain a good PR(Like when your site was also a new one with no PR when you started your site.)
There is also a very good valid result out of my research that - look for the sites already listed in the category you are going to submit your site or in other categories too. If there are good big websites listed there, then be sure that there is waste of your time and effort. 
One another thing is that do check whether the pages of the directory where you are looking for a backlink for your site are getting indexed by Search Engines, otherwise you are wasting your time. You can also ping the pages where you can see your link live. This will help you in indexing your site in Search Engine database.
Also check whether the directory you have selected for submission will list your site in the directory for a long time or not.

You can also go for Article Submission/ Article Marketing, Blog Commenting, Forum Discussion with your Signature and Link Exchange for quality backlinks for your site. Do not forget to submit your sites link to all the search engines.
                                                                            

FAQ'S Related To Caffeine- New Indexing System

GOOGLE-CAFFEINE

All Internet & SEO concerned persons have atleast heard of the new Indexing system introduces by Google recently. At first Caffeine was in its Beta phase at users end. But now finally google has completed implementing the new system. This will now allow indexing fresh contents/new pages or the updated ones very faster.
Earlier the Google Indexing system was layer based formula. In this structure Google was indexing webpages on the web in layered based structure. So in this system some of the layers were getting refreshed very much faster and more frequently than other layers. According to the Google Blog the main layer was refreshed in a couple of weeks. And this layer system was mainly based on the PR of the website. It clearly means then that the website having PR 2 will be refreshed more faster than the website having PR 1.

1. What Is Fresh Content And How Is It Useful?
In a Good PR site the content get refreshed or we can say "cached" in only a few hours. But for a news site or very important public sites the informations are meant to be available to the public as soon as possible. In this case Google's Caffeine will visit the page and cache the new page quickly. The updated information will include the page title, description etc so it will be readily available to the public in a no longer time. Thanks @ Caffeine!!
2. How Caffeine Shows Fresher Contents More Quickly?
Google's New Caffeine is a continuous system globally. It adds new result/information in search engine database quickly and with the help of that database it shows fresh contents. Google has already started to real time search result through Twitter, but caffeine will make available fresh contents readily available very quickly from blogs, websites, news portals etc.
3. Caffeine Will Benefit Professional Bloggers Immensely Including Newbies!
If you are the one who is engaged most of the times writing web contents for blogs and websites and submitting your content to social bookmarking sites then your content will be refreshed or cached faster on the search engines. As for the blogs, Google is the chief contributor to their web traffic, so as a result of faster caching the content will get more traffic much faster. And the main thing is that the traffic will be organic. And any change in the content in the meantime will also be indexed by Caffeine as it will come to your site/blog. This will help bloggers like me also who are more concerned about posting blogs quite frequently if not more frequently.