Saturday, February 7, 2015

Become Google Adwords Certified Today

Google Adwords is a very powerful marketing tool in the Digital Age. Pay Per Click (PPC) Advertising is the sniper of digital marketing. With this tool a business can make fortunes even if it is started new. It puts compelling campaigns in front of targeted audiences based on their expressed interests and demonstrated history. With an understanding of PPC economics and customer psychology, you’ll find your prospects in the right place, at the right time. And deliver exactly what they want when they want it.

With Google Adwords, you will be able to market your products and cervices with your skills. We understand the need of PPC experts and therefore we have started a PPC Training Program designed to provide certification in this. Our course is designed to provide extensive training and 100% guaranteed certification.

Join the program to become Google certified Partner today. Call us now! Call +91-9650703143 to know details and book your seat.

Some of our students speak:

“This programs offer a great opportunity to expand my skills into other areas or increase credibility in my current profession.”  -- Shankar Singh, Jodhpur

“I was able to use what I learned in the class on my sites right away.”  -  Sudershan Singh, Jodhpur

"Thanks Mr. Abhineet for his efforts that he put into his training. I have completed both my Google Adwords and Google Analytics Certification" - Sumit Raheja, Noida

Saturday, May 24, 2014

Best SEO Training Course In Jodhpur-SEO Institute

Best SEO Training Course in Jodhpur: On-Page, Off-Page, Social Media Optimization, PPC Training for Google First Page Ranking, Yahoo and Bing Search Engine Ranking.

We are living in the world of Internet. Life has become very fast and technology has taken a very important space in our lives. This super-fast life has made our life very busy as a result, we get very less time for our own life and needs. As my personal experience we all try to find our daily requirements online. Be it grocery, clothing, mobiles, computers, TV, camera, Home appliances, personal accessories or anything you will find everything online. Finding our daily needs online has many benefits, it is hassle free, it is available 24*7, and the best thing we get exciting deals and offers while shopping online.

With the emerging trend of e-Commerce and online shopping, many retailers have started their business online. Online business has reached us for our help in this fast life with the help of SEO, Internet Marketing, Social media, Social Media Marketing and Digital Marketing. I have also helped Online businesses reach people and helping their life and adding comfort.

I am currently working as a Manager Digital Marketing in a renowned eCommerce company selling men and women Indian Ethnic clothing online to all parts of the world. I work in Bharat Plaza ( It is not very easy to reach millions of people online and sell your products. There are a number of other sellers who are your competitors and they also want to reach the same people to sell their products. Internet Marketing, Digital marketing and Social Media Marketing are the tools which help doing a successful e-Commerce business online. You have to be available for your prospective customers everywhere on search engines like on Google, Yahoo, Bing etc. through organic methods. Other than organic source, you can reach your customers though PPC (Google Adwords, Bing & Yahoo paid results). Social Media has also helped a lot in reaching Billions of prospective customers. This needs a lot of efforts to be made through all this Organic, Paid and Social media Platforms. 

As a Digital marketing and Online Marketing professional, life is very exciting and challenging. In fact it is fun facing daily challenges and doing some serious and innovative things to make your website and your business stand apart from your competitive.

I have faced many challenges in looking out for a good team to work here in Bharat Plaza. After searching for real good people with some knowledge and understanding of SEO and internet marketing I found some guys. So I have started to help the young students and fresh graduates from Engineering and various other disciplines to start their career in the field of SEO, Internet Marketing and Digital Marketing. The city Jodhpur is full of fresh talents from many Engineering Colleges and other colleges.
I am inviting everyone who is willing to start their career in SEO(Search Engine Optimization), Internet Marketing. Search Engine Optimization in Jodhpur is a challenge for students as the institutes in Jodhpur just don't not have any experienced trainer and teachers to guide the students properly.

With my experience in Search Engine Optimization for more than 7 years, 7 years and 5 months to be precise. I have worked in many reputed companies in Delhi NCR since 2008 till December 2013 before starting my Job in Bharat Plaza in January 2014. I will try to pour all my knowledge and experience while teaching you the secrets of Search Engine Optimization (SEO). SEO Course in Jodhpur by a experienced Teacher is a reality now.

Any company, organization or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies – plus an introduction of other Web marketing disciplines and how they play into SEO.

What is covered?
  • SEO fundamentals and key concepts
  • Optimising engagement objects, e.g. images
  • Increasing click through rate and engagement
  • Local search
  • SEO and social media
  • Ranking Reports
  • Page Analysis
  • Article Submission
  • Directory Submission
  • Social Bookmarking Submission
  • Website Anatomy
  • Linking Strategies
  • Site structure and key concepts
  • Measuring success and other key SEO KPI’s
  • Personalized and behavioral search
  • Analytic
  • Future Of Search
  • Best Practices

To give proper guidance and attention to all my students, I will just have 4 students in a batch. Hurry to book your seat now!
Call on 08769053143 to book your seat.
Main features of Seo Course In Jodhpur By Abhineet Shukla:-
  1. One to one teaching
  2. On Page Optimization
  3. Off Page Optimization
  4. Full practical exposure
  5. SEO Practical Training
  6. PPC Practical Training
  7. Social Media Practical Training
  8. Digital Marketing Tools
  9. Google Analytics
  10. Google Adwords
  11. Email Marketing Training
  12. Facebook Marketing
  13. Twitter Promotion
  14. Internet During Class

Wednesday, March 19, 2014

Cart Abandoment: Why It Happens? How To Recover Your Lost Opportunity?

Getting a lot of traffic for your website is awesome! It all happens due to your efforts to get good content, great products to sell on your website, Huge amount of back links, very good internal linking and site navigation and a lot of other things. When we get a lot of traffic through various sources on our website that means people are loving your website, your products and services. 
But we always want more as we are human beings and we are never satisfied with what we are getting. we can always do a little effort to get more sales and leads. Especially for an e commerce website, we always want to get more orders. There are a lot of instances where many e commerce websites do get a lot of cart abandonments. We can reduce the cart abandonment ratio to increase the sales from our website and get a lot more revenue generation for our website. An independent web research company claims thats 67.75% of the total shopping cart are abandoned. That means that 7 out of every 10th visitor is leaving the cart on an average. Few reasons why someone can abandon the cart are:
1. Price too high(above the expectation) 
2. Didn't liked the product 
3. Free shipping not available
4. It was the first visit of the customer. As almost more than 90% people will not like to buy the product in their first visit.
5. Another website offering the same product at a lower price
6. Process taking too much time
7. Security concern while doing payment
8. Price presented in some other currency
9. Website crashing
10. Too many steps before final checkout

Few things that we can do to reduce the cart abandonment ratio are:
1. Offer some discount to the customer
2. Offer some loyalty program to cart abandoner
3. Use re-targeting for those who have left the cart
4. Use call tracking to track orders over phone or through sales support. 
5. Email about the cart abandonment to the customer and remind him about the purchase they left with some offer specially for them

Cart abandonment is not just the end of opportunity for you, it is a great start for you to re-engage the customer back to your website for some more value added sales. Use your re-targeting tricks efficiently to get more out of your e commerce campaign.

Friday, December 6, 2013

PR Updated in December 2013 - What Does It Mean In New SEO Approach

Today, on 6th December 2013, Google has updated Page Rank for Websites and Blogs. Contrary to Matt Cutt's saying that he will be surprised if Google updates its Page Rank before 2014, Page Rank has been updated by Google just a few hours ago. Google is always unpredictable! And that is why Google is the leader in the Search Industry and ruling the other Search Engines(Read BING and Yahoo). Refer this Tweet by Matt Cutts.

But as now Google has updated the Page Rank including increasing the Page Rank of Websites, as well as downgrading the page rank for many websites and blogs. Does this shows any new signal for the Webmasters and SEOs, who are used to measure Page Rank for any website performance. Since the last two months, Page Rank was not getting any importance due to the recent Matt Cutts statement, Hummingbird Update and the Penguin 2.1 update. It was believed that if you will work on the basis of Page Rank, you will start making mistakes again by getting backlinks from higher page rank websites, and not considering the other very important quality checks for a high quality website like the Domain Authority, Page Authority and  Author Rank etc. 

What Does This Page Rank Update Means For SEO?
Page Rank is calculated on the basis of backlinks created and the authority of the pages. So, does this means that building backlinks is back again like before. Because a boost in the Page Rank means a boost in your ranking and website performance on Google.
According to me, Page Rank has been updated, but that does not mean the Golden Era of SEOs are back where they can start building thousands of links for their website like they used to do earlier. No one has stopped you to build a backlink for your website, but the links should be relevant and shouldn't be only rich anchor text. You can still build links with dofollow and nofollow links. But if you will make only dofollow links for getting more search engine ranking,  you will be thrown out of the Google's indexing and SERP for sure. I am saying this because Google has changed its search now, and it will not allow you to manipulate that.
Stay tuned for the next blog on this update and its signal for the future of seo and link building aspects. Because, this update was a shocking news for everyone including me. Nobody was expecting it after Matt Cutt's Tweet. But as it is here now before 2014, it is definitely to say something. We will have to watch for the performance  of our website for a few days from now to come to any final conclusion. As of now, my organization's website home page Page Rank has been updated from 4 to 6 and all the internal pages has been updated from 3 to 5. 

Tuesday, October 22, 2013

Penguin 2.1: How To Do SEO-Off Page For Website Now

Develop some really good, informative and original content for your website, and rule the WEB! 

My website is hit by penguin 2.1, I have lost my traffic, my keywords were ranking on the first page of Google but now they are ranking on 3rd or the 4th page or even beyond. How to build links for my website now? These are some most common thing you got to hear these days ever since Penguin 2.1 was introduced. Here is my next post on this.

So by now, we all know what is Penguin 2.1 update, what is its impact on websites, which websites are hit by this deadly algorithm. We now know the reason for the drop or fall in the ranking or traffic of most of the website. I have personally observed that all my friends except a few lucky ones are crying with this hit. But Matt Cutts, Google's head of search spam, said it impacted about 1% of search queries. (I wonder how 1% search queries can hit almost every business website around me, except a few whereas the earlier Penguin 2.0 was said to have affected 2.3% search queries, but the impact was quite low in my surrounding.)

But now lets get into discussing something serious. Lets discuss about what to do now after this hit. How to rank website back on Google? How to regain the traffic again? I am discussing these things based on my past experiences in fighting similar hits. Lets discuss some of the best practices in SEO , I will mark things to do now point wise.

  • Get a website ready which provides rich content, easy navigation, highly engaging UI, keeping in mind various SEO friendly HTML factors.
  • Ofcourse the first step will be to get rid of the low quality backlink profiles. Do whatever you can do including disavowing Unnatural links which you are unavailable to remove maually through contacting their Webmaster.
  • Forget Link Exchange, specially PAID
  • Forget Directory Submissions, despite the high PR of the website. Just include your website into dMoz directory and Yahoo Directory.
  • Forget Social Bookmarking now, just Stumble, Reddit, Delicious etc. (Mostly the sharing options you find in the most popular sharing widgets.)
  • Do not Focus on Article submission. Even if you are not willing to do a little bit of article submissions, just use a well written, informative article discussing some of your achievements and your product specialties and specialties of your services. Submit this article on any one of the article directories for e.g. EzineArticles.
  • Focus more on getting more and more Social signals through Google Plus(G+), Twitter, Facebook, Pinterest etc. Get more likes, sharing, comments, get involved in the discussions going on your Social Page. The more likes, sharing, and comments you are getting, more is the natural back-links that you are getting, which is Google's new LOVE.  
  • Use popular Web 2.0 websites like the Tumbler, WordPress etc. to share your content and build content channels for your website without spending extra penny on creating websites for publishing your valuable content.
  • Find some big blogs which allow guest blogging opportunities. Ask them, if you can publish some great content and informative stories/articles, if it meets their Guest Blogging requirements. Do not add anchor text rich links embedded into your post. Just use your brand name to introduce your business. If your content is good, you will be getting natural links automatically. If you can create a BUZZ around your content, all your hard work and efforts in writing such wonderful and great content is rewarded. Make sure your content is in the right context.
  • Do not allow dofollow links on the footer of your website, nofollow them immediately.
  • Do not link your website anywhere unnecessarily, until you have a logic and you can relate it will the content. 
  • Make some great engaging videos to visually represent and describe your business, your products and services. This is a great source to bring huge traffic to your website.
  • Keep practicing the white hat on-page seo techniques that we already know. Do not ignore a single thing to stand apart from all these hits.
  • Get Google authorship for your content.
  • Start using long keywords for your website. Long tail SEO is the new in thing after HUmmingbird Algorithm. Long tail Keywords is also showing signs of improved conversion ratio over the one-two word keywords. 
In short, let people link you rather than you running for links. Everything which will be natural is going to survive. Do not try to cheat the current algorithm, because another update to eat the cheats done to beat this current update must be into the pipeline and can be launched sooner.