Penguin 2.1: How To Do SEO-Off Page For Website Now

Develop some really good, informative and original content for your website, and rule the WEB! 

My website is hit by penguin 2.1, I have lost my traffic, my keywords were ranking on the first page of Google but now they are ranking on 3rd or the 4th page or even beyond. How to build links for my website now? These are some most common thing you got to hear these days ever since Penguin 2.1 was introduced. Here is my next post on this.

So by now, we all know what is Penguin 2.1 update, what is its impact on websites, which websites are hit by this deadly algorithm. We now know the reason for the drop or fall in the ranking or traffic of most of the website. I have personally observed that all my friends except a few lucky ones are crying with this hit. But Matt Cutts, Google's head of search spam, said it impacted about 1% of search queries. (I wonder how 1% search queries can hit almost every business website around me, except a few whereas the earlier Penguin 2.0 was said to have affected 2.3% search queries, but the impact was quite low in my surrounding.)

But now lets get into discussing something serious. Lets discuss about what to do now after this hit. How to rank website back on Google? How to regain the traffic again? I am discussing these things based on my past experiences in fighting similar hits. Lets discuss some of the best practices in SEO , I will mark things to do now point wise.

• Get a website ready which provides rich content, easy navigation, highly engaging UI, keeping in mind various SEO friendly HTML factors.
• Ofcourse the first step will be to get rid of the low quality backlink profiles. Do whatever you can do including disavowing Unnatural links which you are unavailable to remove maually through contacting their Webmaster.
• Forget Link Exchange, specially PAID
• Forget Directory Submissions, despite the high PR of the website. Just include your website into dMoz directory and Yahoo Directory.
• Forget Social Bookmarking now, just Stumble, Reddit, Delicious etc. (Mostly the sharing options you find in the most popular sharing widgets.)
• Do not Focus on Article submission. Even if you are not willing to do a little bit of article submissions, just use a well written, informative article discussing some of your achievements and your product specialties and specialties of your services. Submit this article on any one of the article directories for e.g. EzineArticles.
• Focus more on getting more and more Social signals through Google Plus(G+), Twitter, Facebook, Pinterest etc. Get more likes, sharing, comments, get involved in the discussions going on your Social Page. The more likes, sharing, and comments you are getting, more is the natural back-links that you are getting, which is Google's new LOVE.  
• Use popular Web 2.0 websites like the Tumbler, WordPress etc. to share your content and build content channels for your website without spending extra penny on creating websites for publishing your valuable content.
• Find some big blogs which allow guest blogging opportunities. Ask them, if you can publish some great content and informative stories/articles, if it meets their Guest Blogging requirements. Do not add anchor text rich links embedded into your post. Just use your brand name to introduce your business. If your content is good, you will be getting natural links automatically. If you can create a BUZZ around your content, all your hard work and efforts in writing such wonderful and great content is rewarded. Make sure your content is in the right context.
• Do not allow dofollow links on the footer of your website, nofollow them immediately.
• Do not link your website anywhere unnecessarily, until you have a logic and you can relate it will the content. 
• Make some great engaging videos to visually represent and describe your business, your products and services. This is a great source to bring huge traffic to your website.
• Keep practicing the white hat on-page seo techniques that we already know. Do not ignore a single thing to stand apart from all these hits.
• Get Google authorship for your content.
• Start using long keywords for your website. Long tail SEO is the new in thing after HUmmingbird Algorithm. Long tail Keywords is also showing signs of improved conversion ratio over the one-two word keywords. 
  

In short, let people link you rather than you running for links. Everything which will be natural is going to survive. Do not try to cheat the current algorithm, because another update to eat the cheats done to beat this current update must be into the pipeline and can be launched sooner.  

What To do Now After Hummingbird? Why this Update? How Will It Affect Better Searching?

What Is Hummingbird Algorithm? Why this Update? How Will It Affect Better Searching For Users? What SEOs should do Now? These are some questions which comes in our mind ever since the launch of this update.

It was September 27th when the World was happy celebrating the 15th Birthday of Google. On this day, Google introduced the first of its kind algorithm named "Hummingbird". Hummingbird was introduced to bring improved search results for Desktop, Laptop, Mobile devices, and Voice command for search on advanced and intelligent devices. There is no doubt that Google is evolving its Search Engine in a much faster pace than any other Search Engine. This update is introduced to bring more natural search results in order to kill Spamy websites to rank.

Hummingbird has taken into account factors like Long-tail Keyword, Page Authority, Mobile Search, Voice Search, more concentration on content quality, and knowledge graph to give its user a more semantic and much improved result. Long-tail keyword is the biggest beneficiary. I personally think that though people were using keywords like SEO Agency Delhi or SEO Consultants Delhi for hiring a Seo firm for their business, but it is most likely that people will search for "How To Find A Good SEO Company" or "How to Find Good SEO Specialists for My Business".

These enhanced search result is said to be that no search has gone beyond the results shown after the Hummingbird update has hit the web. This has affected nearly more than 90% of the of a web searches. This was user focused update, depending upon the understandings and the thought process of a searcher and then providing better answers to every queries by a Googler. Better results for longer search queries is the finest example of the Hummingbird. Earlier Google was delivering results based on important words from any query, but now each individual word from the query is processed and the result is delivered after examining the whole meaning of the search phrases used. With this advance algorithm, you will now find the exact result for your searches like "best butter chicken near my area". Best butter chicken is understood, but what about - near my area? This is possible now. Google will now give you the result based on the area you live in after checking your Google profile. And yes you have to be logged into your Google account to get this result. (But of course, the restaurant owner will not be able to know of this search by this user as he was logged into his Google account and Google's privacy policy has declared that it will not disclose private data of any user who is logged in, as it comes under the account activity of the user). Google is geared up for the next generation of search result. This is to make sure that the Googlers will now interact, speak, participate and contribute to the Google product more often and more effectively.

Is Seo Dead Now?

Is SEO dead now, is what everyone is wondering about these days after this algorithm. The answer is No, SEO is not dead. Seo is more intelligent now. Those who were considering SEO a less preferred task over other technical jobs, will now respect this job more. SEO is alive now if you know how to cope with the changing pace infact fast changing pace of Google, updating its algorithm to give the user a more user oriented and user oriented result. SEO is no more a link building activity, where you will build more and more rich anchor text links and rank your keywords high on most of the business terms. And since the beginning, Google has been shouting - "Be original, be relevant, be informative about your product, contribute value oriented content for its users and you will get benefited in the Search Engine." Those who have always believed in the concept of high quality content and you were never involved in easy spammy link building practices, you will be in a win win position. You will get high traffic with the help of long tail keyword searches.

What to do now? Whats the Future?

Now, if you were having duplicate content, just change it and write a fresh content for your business. If you have written original content for your business, you have to tweak it in a way to make it easier for the search engine to be able to make it searchable for long-tail queries like why, how, when, how to, what and where. You have to make sure that you are able to make your page and content searchable for more than four to five(4 to 5 word most necessarily and most likely). This will be a long lasting effort from you and you will get long term benefits from this. Share your content on Social Sites, the likes, share and comments that you will get are now going to affect your SEO. Presence of your links on Authority websites is the only to build links. Inbound links for your website is still valuable. Do not get into the trap of building links from directories, bookmarking website etc. While posting articles for your content marketing, just post it on a single website. DO not republish the same content again and again on other article sites. Web 2.0 is now going to play a bigger role in your SEO strategy.

Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?

To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links

2.       Quality Content – After Panda Content (genuine) is the KING!

3.       Site Navigation

4.       W3c Validation

 etc. along with many other things which can affect a site’s Seo Campaign.  

The Much Talked About Google Panda Update 3.2

This week every one in the SEO world saw drop in their websites Traffic and also in the Website ranking. After many debates in many forums and blogs, it came that it is the result of Google Panda Update 3.2. But it was said by Google sources that there will be no major Panda update before this coming new year. But after carefully examining the statement, I can figure out that "No major Panda Update", but it was not said that there will be no update.

Definitely it was some kind of Google algorithmic update, if not a Google Panda algorithmic update.

Now there was another question that what was the issue which was considered in this update. Many people are saying that it takes into account the quality of links this time. Those who were relying on paid links and less relevant links on any website, were affected. But what about those who are affected by this update, but they have never made any paid links. Links from social bookmarks, articles, directories and relevant blog comments can not be called bad links at all. But after discussing this update with many of my friends I came to know that those who are doing only  social bookmarks, articles, directories were also affected. Some keywords which were dropped to 7- positions recovered quickly in a few days. BUt those which were dropped to 4th and 5th pages were not showing any progress.

Lets discuss this here in the comments now. I will update more if I can find something significant.  

Talking About The Latest Buzzwords In Running A SEO Campaign

For quite some time now, I was away from my blog. Away in the sense that I was not getting ample time to write something here. Nowadays, I have bigger responsibilities at my work place. Working as a Team Leader. Yeah, feels good… But at the same time you while you have the charge to lead a SEO campaign of your client, you are always under pressure of achieving good results. You are expected to do every possible thing so that the campaigns do well. And till now, I think I am doing well if not the best.

I will just talk about something that is really very important these days according to me…( LOL I am not a Matt Cutts whom you will prefer listening to).

I have felt that nowadays, SEO job has become trickier. I still remember the days when I started my career as a SEO in Jan, 2008. At that time I hardly used to do any other thing except the Directory Submissions, Social Bookmarking, Article Submission, Forum Posting etc. But gradually Google made the search algorithm more and more complex making people carve for new ways to achieve the best visibility on search engines. Yes you got my point here. I am talking about the role of Social Media. Social sites like Facebook, Twitter, LinkedIn, Digg, Delicious, and Stumble Upon, My Space are a few big names to count from the Social Media arena. These Social sites have revolutionized the whole search Engine process. Now a day’s you can’t ignore the role of Social Media sites while running a SEO campaign.

Facebook introduced a “LIKE” feature in it. It became the Buzz word in SEO. It started to affect the Bing search results. Then it also came up with the Fan Page concept. The Facebook PAGE with huge fan following is what people are looking for now a day. Some brands get fans just as they are well known to people everywhere e.g. Reebok, Nike, Coca Cola, and Pepsi. But a local brand trying to get more and more customer base also wants their fan following to advertise their brand. They are running their own Social media campaigns to get more fans, get more audiences for their products. The Facebook Page is also very important as the product get instant feedback from fans about the product so that the companies get to know about the want from the people (fans). Brands are running contests, discount offers so that more and more people can avail the facilities, services or products what they are offering.

Twitter also is the front runner in the role of creating social media awareness about brands. People are now aware of the fact that they have much choice while selecting a product or service they want to avail. So they always listen to other people who have experienced the particular services and products on social media. Twitter is a great place for this now. Tweets from people can make people change their mind about selecting any service or purchasing any product. The products and services which are the best gets Re-Tweets from other people who have already experienced it, making it a popular choice for others.

Likewise, Diggs, Stumble, Delicious can help you come on the front page of these websites if your update and share gets maximum votes. Coming on the home page in the news section of these big Social giants will derive huge traffic for your site and likewise the SEO campaign will also get a boost.

Lately, Google introduced the +1 in their huge collection of Google products. +1 is said to affect the Google search results directly. And for most of the people in the world Google is the only search engine they know and use for searching. People now want more and more +1s. But it will take some time to see the actual influence of +1. But the initial observation of mine says that it is affecting the search results. The more +1 you get for your website, the more Google will consider it a better website, thus will be getting an advantage in search engine visibility. Pages that have been tweeted, re-tweeted, and liked are seeing the greatest increases in search engine prominence, the same follows with +1. This shows the social authority that your page is having.

Despite of all these facts, I still believe that the better the content and information you provide for your visitors/customers, the better the search engine specially the Google, will consider you as a better resource for the its users. So doing all the latest SEO and SMO planning, get a well written content which is unique, gives the best information and meets your customers requirement. If you serve them well with quality, Google will pay you for it. 

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Article Flood invites you to offer your articles and content to get published to get better search engine advantage from blogging. 

Do Not Fool Google - If You Are In A Habit Of Copy Content From Another Sites, Google Will Penalize You

A webmaster has asked Google in a Webmaster forum about the reason for his site penalization - drop in the ranking. Google made a point that the site is having copy content on the site. The webmaster to the surprise replied Google that others are copying his content. But Google cannot be fooled. Google does an investigation and found that the Webmaster's  content is under question and is copied. 

The thing to be keep in mind from now is that copy content from another site is not going to help your business and Website in long run. And Google is not a dumb. Google is the king of Search Engine and it know all about the online materials. 

Here are the relevant snippets from the thread:

Google:

One thing that is very important to our algorithms is unique and compelling content. In general, it makes little sense for us to crawl and index content that is copied, rewritten, automatically translated or otherwise automatically processed -- we assume that our users would much rather want to find the original source. With that in mind, I would strongly recommend removing all such content -- should you have any -- and making sure that all of your content is of the highest quality possible, and really unique and compelling, in short: something that users will want to refer friends to.

Should you find and remove content like that, I would recommend submitting a reconsideration request after cleaning everything up, detailing the changes that you have made.

Webmaster:

Please also understand the fact that people are copying me. Just like my last post New Zealand vs South Africa it is totally unique, read it as its worth reading as I write my own reviews and you can see last night I submited this post and it is already copied to two or more sites. You can check all my reviews, they are totally unique but it seems they are no longer, on web I can not stop people copying me. And if I would be well indexed this would surely copied by many.

Google:

It would seem strange to me that the Times of India would be copying and correcting the mistakes in your posts... Looking through a sample of your posts, I don't see a problem with other sites copying your content, but I do see posts on your site that are just rewritten from other sources. While I understand that you can't make up news, it's really important to us that your site provides unique and compelling content of its own, even if you are referring to other sources. One way to do this could be to properly quote and link to the original source, while making sure that your commentary makes up the majority of the content on those pages. Rewriting other sources without attribution or unique additional value is not something that our algorithms appreciate.

The original discussion is here- Click Google penalization  

Its time for ethical SEO to come in action so that spammers can take a step back. Trust on good SEO Services.

This article post is inspired from http://www.seroundtable.com/google-copycat-13172.html

Google Penalized Beat That Quote

Google acquired and then penalized "Beat that quote" within a day.

Yesterday BeatMyQuote.com was purchased by google for £37.7 million. And within 24 hours Google decided to lower its ranking due to the violation of Google's webmasters guidelines.

As the news came out that Google acquired the price comparison site, SEOs like SEOBook called out the site’s aggressive SEO tactics. Aaron Wall shows how the site was using SEO techniques that went against Google’s guidelines, such as link buying, doorway pages and other questionable techniques.

Google's New Farmer Update or Panda Update

In an interview with Wired magazine’s Steven Levy Googlers Amit Singhal and Matt Cutts speak more about the recent Farmer algorithm update.
One of the interesting things they say is that last year’s launch of the “Caffeine” indexing infrastructure as it played a important role in upping the visibility of “shallow content.”
According to Amit Singhal Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow.

Google's New Algo Change- Ethical SEO Rewarded

Under extereme pressure to improve the search results, on 24/02/11, GOOGLE announced that it has made a "BIG AlGORITHMIC IMPROVEMENT", That unlike other changes could be noticeable to its users. Google's Amit Singhal & Matt Cutts, announced this change.

This change has already affected 11.8% of the search queries. This update will be a setback to the sites with low quality content or more precisely copy pasted content or less informative content.

Based on this Algorithmic Update, Some sites will go up the ranking and some will fall in the ranking.

Read full articles on :
http://snasm.com/article/google-announces-big-algorithmic-improvement-search
http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071
http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

For Quality & Ethical SEO Work - Contact http://www.greenhatsoftech.com