Showing posts with label SMO. Show all posts
Showing posts with label SMO. Show all posts

Thursday, September 13, 2012

Search Engine Optimization Has Gone Beyond Traditional Link Building Strategies

SEO/Internet marketing is the most happening word among the business owners. Everybody wants to expand its business and don’t want to confine themselves to just some local place. Everybody wants customers across the globe. So what is wrong in this? No, actually it’s a thing which should be appreciated.

Now comes the companies/Individuals who take the responsibility of doing the SEO/Internet marketing for these companies/businesses. So now the later are those who are having the core responsibility of how they will get customers for the former. What strategies are they going to follow? Nowadays millions of other person is having the same product and services who want to sell it over Internet. So how is your SEO/Internet marketer going provide you that extra edge over the other sellers. It’s time to think beyond the conventional SEO process. This is the age of social media. Get involved in more and more social media. Get your brand and business flourish on Facebook – “The GOD of Social Media”. Yes Facebook is undoubtedly the GOD of Social Media Platforms. Here you will find people from each age group. Here you will find the whole world. Here you can get gigantic customer base for your product if you can actually reach the millions of people over the social media.

What we are talking about here is getting some branding done over the social media and at other places on the Internet. One will only trust the product you are selling, either if it is being offered at the lowest price so that it can attract those who have a tight budget or the product you are selling is having enough reputation, so that people can actually neglect the price tag. This is something which is getting popular as Invisible SEO. Invisible SEO is not anywhere related to the normal SEO i.e. only building quality links for the website, getting anchored links on some other related website and getting more and more back links for the website. Invisible SEO is actually building a brand image for your product, building a quality image for your product over the huge Internet based customers, and getting attention of the millions of your prospective customers through some real time engagement. Real time engagement of the customers is possible through Social Media Platforms.

I have not said that the conventional SEO process is not worth. But I have just put a little more emphasis on the Invisible SEO. Of course we have to put our self engaged in both the link building process and the branding and managing reputation process. Giving a proper customer support after sales is also a very nice part of invisible SEO process. This will ensure a word of mouth publicity of your product and this again comes under the invisible SEO part.
Most importantly, the content for your business website will matter a lot. Never underestimate the content for the website. Your content is going to take you to the highest level. Invest a lot of time in writing the content. If you have a quality content than you are surely going to impress the masses over the Internet.

Friday, December 23, 2011

You Need To Revise Your SEO Strategies After Regular PANDA UPDATES

All the SEO Community is just looking for the way to stand against the frequent and regular PANDA updates. Panda is so busy updating its algorithm that many of us are not able to think of the way to cope well. But the core answer lies in the Google old age Seo fundamentals: Quality Quality & Quality. All Google needs to put you above all your competitors is Quality content with no duplicate content, informative content, Unique Content, Quality Links, Error free Html codes on the Website, regular content update on the site to make you stand out.

As Seo is now a days seen as a way for direct marketing to reach the customers and clients look for generating better ROI by SEO campaigns, we need to go that extra mile to reach their expectation level. Traffic - relevant traffic to the website is the key for this. If we are able to convert 25% of the total traffic to our site interested into   what we are selling will do all the good work you are trying for. For this you can not neglect the important of Google Plus, Facebook and other Social Media sites. Just Hang on to these Social Media sites with your sites with some likes, comments, votes and you will be rocking. 

Wednesday, April 20, 2011

SEO And SMO Should Go Together To Maximize Online Marketing For Increasing The ROI

The term SMO has revolutionized the Search Engine Industry. SMO is meant for increasing the exposure of your business, brand and product. It aims at creating a trust for your  business, brand and product. Whereas, SEO is optimizing your website to reach the top of the ranking in any search engine.

When you are at the top in ranking on any keyword users will click your site and look for the product and services they want. On the other-hand SMO aims at getting maximum business from the people who are in their network through various Social Media Platforms like Facebook, Twitter, MySpace, Stumble Upon etc.

But the new facts of Internet maketing tells that SEO - Search Engine Optimization is not the only responsible for the all the leads and business today. Today users are more inclined towards the search results which are having a social touch with them. Social Network presence are more influencing the people and this is all due to its touch with the people who re around him and who belongs to the society around him. 

But to give it more twist we must run SEO and SMO together. Following points must always be keep in mind while doing a business online:
1. Get in touch with people who are active on Twitter, Facebook and other such big Social Platforms. 
2. Local listing of your business on Google, Yahoo, Bing.
3. Share your presenttions and bideos which shows and talk about your business on nig sites which drive huge traffic like Slideshare, LinkedIn, Facebook, Orkut(though it is dying these days after the arrival of Facebook) and Youtube. The bideos and presentations must tell about your business efficiently.
4. Discuss about your business on Forums, Blogs, Business Networking Sites etc.
5. Get reviews from experts in your business and publish them. Positive reviews are more powerful for your good business nowadays than any other things. Reviews have affected many businesses in the recent months both positibely and negatively.
6. Integrate your website and Blog with Social Media where you have a good credential. It will boost your SEO ranking on the serch engine as well as increase your leads from targeted customers and eventually increasing your market.
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Sunday, April 17, 2011

Digging The Basic Facts Of SMO-Social Media Optimization

I am a SEO by profession and recently I have joined an Organization where I have been assigned SMO(Social Media Optimization) projects. So basically I am transforming myself into a SEO + Internet Marketing Professional. As a result I really got curious about the SMO thing. I m also curious that can SMO increase the ranking in Search Engine along with increasing the sales and business of the clients. 

As a result of these queries, I have come up with certain valid and good results, which I am going to share on my blog :-
There is one very obvious question that keeps coming in mind that can we really take a lead in Online Marketing by just doing some really good SMO activities. As right now Facebook is really taking the charge in the in SMO arena. Twitter follows and so does other social media sites like Linkedinn, My Space, Digg etc.  

But SMO is not about SEO totally. SEO is about ranking Websites on search engines. But SMO is is all about marketing, making your product, business and brand popular. You want to make it seen among the prospective clients and people. Ultimately you are trying to make some reputation for your brand. 

While working on SMO for your business, you should forget about the LINKS & TRAFFIC. As SMO is about getting known among the people. We focus on – Maximum people should know about your business and brand.  Just focus on making your reputation online, make relevant profiles on Twitter, Facebook, Social News(Digg, Newsvine, Stumbleupon), Blogging on blogger, wordpress, livejournal, typepad etc. 

One thing is very important here is to keep the activities on these Social platforms very regular. If you are not regular you are surely going to lag behind. Irregular posting and writings will create  bad image for you. Think what you feel when you yourself land on someone’s profile and you see there that the last post, update or any kind of event happened a couple of months back. It gives a sense of laziness from the business. 

So keep yourself active, offer something interesting and good on these SMO platforms and you are surely going to take the charge. And ultimately when people will like your brand and business they will visit your Website more often thus increasing a positive and good prospective Traffic to your site.
The post following this post will include some very good SMO resources and tactics that will help you take the front seat in SMO, as I have tried these things personally for my ongoing projects. 

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