Google Penalized Beat That Quote

Google acquired and then penalized "Beat that quote" within a day.

Yesterday BeatMyQuote.com was purchased by google for £37.7 million. And within 24 hours Google decided to lower its ranking due to the violation of Google's webmasters guidelines.

As the news came out that Google acquired the price comparison site, SEOs like SEOBook called out the site’s aggressive SEO tactics. Aaron Wall shows how the site was using SEO techniques that went against Google’s guidelines, such as link buying, doorway pages and other questionable techniques.

Google's New Farmer Update or Panda Update

In an interview with Wired magazine’s Steven Levy Googlers Amit Singhal and Matt Cutts speak more about the recent Farmer algorithm update.
One of the interesting things they say is that last year’s launch of the “Caffeine” indexing infrastructure as it played a important role in upping the visibility of “shallow content.”
According to Amit Singhal Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow.

What Is Search Engine marketing

Search Engine Marketing or SEM is getting trafficand targetted visitors on your website from the search engine. It is shortened to call Search Marketing. 

SEM is covering two areas in detail:

1. Traffic through SEO process(Organic)

2. Traffic through Paid Seach or PPC(In-Organic)

SEM is not only getting traffic through paid search, as many people believe. SEM includes pure organic and usual seo methods also. 

There are some tools which are very much helpful in getting your SEM project chive success:

1. Keyword Research tools - you cn take refrences from two or three tools.

2. Links from different related websites and forums etc.

3. URL shorteners which help you in spreading your links on the web or on social media. It is used to wrap your original link. 

4. Web Analytics tools helps you in getting reports and different real time stats on your SEO and SEM project. 

SEO and SEM together is now taking the lead in getting high business to the clients eventually attaining high returns from their investment. In India SEO and SEM is a huge success.