Best SEO Training Course In Jodhpur-SEO Institute

Best SEO Training Course in Jodhpur: On-Page, Off-Page, Social Media Optimization, PPC Training for Google First Page Ranking, Yahoo and Bing Search Engine Ranking.

We are living in the world of Internet. Life has become very fast and technology has taken a very important space in our lives. This super-fast life has made our life very busy as a result, we get very less time for our own life and needs. As my personal experience we all try to find our daily requirements online. Be it grocery, clothing, mobiles, computers, TV, camera, Home appliances, personal accessories or anything you will find everything online. Finding our daily needs online has many benefits, it is hassle free, it is available 24*7, and the best thing we get exciting deals and offers while shopping online.

With the emerging trend of e-Commerce and online shopping, many retailers have started their business online. Online business has reached us for our help in this fast life with the help of SEO, Internet Marketing, Social media, Social Media Marketing and Digital Marketing. I have also helped Online businesses reach people and helping their life and adding comfort.

I am currently working as a Manager Digital Marketing in a renowned eCommerce company selling men and women Indian Ethnic clothing online to all parts of the world. I work in Bharat Plaza (www.bharatplaza.in). It is not very easy to reach millions of people online and sell your products. There are a number of other sellers who are your competitors and they also want to reach the same people to sell their products. Internet Marketing, Digital marketing and Social Media Marketing are the tools which help doing a successful e-Commerce business online. You have to be available for your prospective customers everywhere on search engines like on Google, Yahoo, Bing etc. through organic methods. Other than organic source, you can reach your customers though PPC (Google Adwords, Bing & Yahoo paid results). Social Media has also helped a lot in reaching Billions of prospective customers. This needs a lot of efforts to be made through all this Organic, Paid and Social media Platforms. 

As a Digital marketing and Online Marketing professional, life is very exciting and challenging. In fact it is fun facing daily challenges and doing some serious and innovative things to make your website and your business stand apart from your competitive.

I have faced many challenges in looking out for a good team to work here in Bharat Plaza. After searching for real good people with some knowledge and understanding of SEO and internet marketing I found some guys. So I have started to help the young students and fresh graduates from Engineering and various other disciplines to start their career in the field of SEO, Internet Marketing and Digital Marketing. The city Jodhpur is full of fresh talents from many Engineering Colleges and other colleges.

I am inviting everyone who is willing to start their career in SEO(Search Engine Optimization), Internet Marketing. Search Engine Optimization in Jodhpur is a challenge for students as the institutes in Jodhpur just don't not have any experienced trainer and teachers to guide the students properly.

With my experience in Search Engine Optimization for more than 7 years, 7 years and 5 months to be precise. I have worked in many reputed companies in Delhi NCR since 2008 till December 2013 before starting my Job in Bharat Plaza in January 2014. I will try to pour all my knowledge and experience while teaching you the secrets of Search Engine Optimization (SEO). SEO Course in Jodhpur by a experienced Teacher is a reality now.

Any company, organization or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies – plus an introduction of other Web marketing disciplines and how they play into SEO.

What is covered?

• SEO fundamentals and key concepts
• Optimising engagement objects, e.g. images
• Increasing click through rate and engagement
• Local search
• SEO and social media
• Ranking Reports
• Page Analysis
• Article Submission
• Directory Submission
• Social Bookmarking Submission
• Website Anatomy
• Linking Strategies
• Site structure and key concepts
• Measuring success and other key SEO KPI’s
• Personalized and behavioral search
• Analytic
• Future Of Search
• Best Practices

To give proper guidance and attention to all my students, I will just have 4 students in a batch. Hurry to book your seat now!
Call on 08769053143 to book your seat.
Main features of Seo Course In Jodhpur By Abhineet Shukla:-

1. One to one teaching
2. On Page Optimization
3. Off Page Optimization
4. Full practical exposure
5. SEO Practical Training
6. PPC Practical Training
7. Social Media Practical Training
8. Digital Marketing Tools
9. Google Analytics
10. Google Adwords
11. Email Marketing Training
12. Facebook Marketing
13. Twitter Promotion
14. Internet During Class

Penguin 2.1: How To Do SEO-Off Page For Website Now

Develop some really good, informative and original content for your website, and rule the WEB! 

My website is hit by penguin 2.1, I have lost my traffic, my keywords were ranking on the first page of Google but now they are ranking on 3rd or the 4th page or even beyond. How to build links for my website now? These are some most common thing you got to hear these days ever since Penguin 2.1 was introduced. Here is my next post on this.

So by now, we all know what is Penguin 2.1 update, what is its impact on websites, which websites are hit by this deadly algorithm. We now know the reason for the drop or fall in the ranking or traffic of most of the website. I have personally observed that all my friends except a few lucky ones are crying with this hit. But Matt Cutts, Google's head of search spam, said it impacted about 1% of search queries. (I wonder how 1% search queries can hit almost every business website around me, except a few whereas the earlier Penguin 2.0 was said to have affected 2.3% search queries, but the impact was quite low in my surrounding.)

But now lets get into discussing something serious. Lets discuss about what to do now after this hit. How to rank website back on Google? How to regain the traffic again? I am discussing these things based on my past experiences in fighting similar hits. Lets discuss some of the best practices in SEO , I will mark things to do now point wise.

• Get a website ready which provides rich content, easy navigation, highly engaging UI, keeping in mind various SEO friendly HTML factors.
• Ofcourse the first step will be to get rid of the low quality backlink profiles. Do whatever you can do including disavowing Unnatural links which you are unavailable to remove maually through contacting their Webmaster.
• Forget Link Exchange, specially PAID
• Forget Directory Submissions, despite the high PR of the website. Just include your website into dMoz directory and Yahoo Directory.
• Forget Social Bookmarking now, just Stumble, Reddit, Delicious etc. (Mostly the sharing options you find in the most popular sharing widgets.)
• Do not Focus on Article submission. Even if you are not willing to do a little bit of article submissions, just use a well written, informative article discussing some of your achievements and your product specialties and specialties of your services. Submit this article on any one of the article directories for e.g. EzineArticles.
• Focus more on getting more and more Social signals through Google Plus(G+), Twitter, Facebook, Pinterest etc. Get more likes, sharing, comments, get involved in the discussions going on your Social Page. The more likes, sharing, and comments you are getting, more is the natural back-links that you are getting, which is Google's new LOVE.  
• Use popular Web 2.0 websites like the Tumbler, WordPress etc. to share your content and build content channels for your website without spending extra penny on creating websites for publishing your valuable content.
• Find some big blogs which allow guest blogging opportunities. Ask them, if you can publish some great content and informative stories/articles, if it meets their Guest Blogging requirements. Do not add anchor text rich links embedded into your post. Just use your brand name to introduce your business. If your content is good, you will be getting natural links automatically. If you can create a BUZZ around your content, all your hard work and efforts in writing such wonderful and great content is rewarded. Make sure your content is in the right context.
• Do not allow dofollow links on the footer of your website, nofollow them immediately.
• Do not link your website anywhere unnecessarily, until you have a logic and you can relate it will the content. 
• Make some great engaging videos to visually represent and describe your business, your products and services. This is a great source to bring huge traffic to your website.
• Keep practicing the white hat on-page seo techniques that we already know. Do not ignore a single thing to stand apart from all these hits.
• Get Google authorship for your content.
• Start using long keywords for your website. Long tail SEO is the new in thing after HUmmingbird Algorithm. Long tail Keywords is also showing signs of improved conversion ratio over the one-two word keywords. 
  

In short, let people link you rather than you running for links. Everything which will be natural is going to survive. Do not try to cheat the current algorithm, because another update to eat the cheats done to beat this current update must be into the pipeline and can be launched sooner.  

Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?

To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links

2.       Quality Content – After Panda Content (genuine) is the KING!

3.       Site Navigation

4.       W3c Validation

 etc. along with many other things which can affect a site’s Seo Campaign.  

What To Expect after Successful SEO Campaign

What Can You Expect after a Successful SEO Campaign?

 Some of the key awards you will get after a successful Seo Campaign are: 

1.       Increase traffic and quality of leads for higher conversions

2.       Drive top rankings for your most competitive terms and high-quality long-tail keywords

3.       Improve on-page content for relevancy, visitor readability and search engine spiders

4.       Improve PageRank, keyword rankings and link popularity through strategic link building and off-page services

5.       Better site visibility on local searches

6.       Brand awareness of your product and services offered

7.       Better Brand value!

8.       Customers from around the globe

9.       Better return on your investment (ROI)

10.   Global Presence

Factors Affecting Ranking Of Different keywords

Each keyword in a campaign has its own timeline and barrier to enter on the first page of Google's Search Result. The amount of time required for each keyword depends on the numerous critical factors outlined below. If it were easy, then everyone would rank in the top 10 results, but as there are only 10 spots for any given keyword, those ten spots are a commodity and represent tremendous value when you consider the worth of a popular industry specific commercial search query.

The amount of time taken for a keyword to rank depends on factors such as:

1.       The quality of on page done with keywords inserted in relevant Meta Tags.

2.       Keyword prominence on the site.

3.       Seo Optimized unique Content with useful information

4.       The overall site structure & navigation

5.       Invite the search engine crawlers too often on the webpages.

6.       Regular content Updation

7.       Number of competitive pages for the keyword which makes the competition

8.       Number of words in the keyword phrases (3 to 4 words keywords(long tail keywords) are considered to rank faster than the single or two words phrase keywords.)

9.       Number of quality back-links (links from other websites linking back to our site) should be increasing with the time

10.   Age of the website domain

11.   Regular SEO Offpage activities on the specific keywords regularly

12.   Time taken to load the webpage

13.   Proper modification of pages, proper naming convention of the pages

14.   Moreover professional SEO Experts strategies are also very important for the ranking to occur faster. Ranking can get delayed if proper strategy and regular monitoring is not being done by an expert.

15.   Analyzing the current algorithms which the search engines are following and changing the strategies accordingly.

Talking About The Latest Buzzwords In Running A SEO Campaign

For quite some time now, I was away from my blog. Away in the sense that I was not getting ample time to write something here. Nowadays, I have bigger responsibilities at my work place. Working as a Team Leader. Yeah, feels good… But at the same time you while you have the charge to lead a SEO campaign of your client, you are always under pressure of achieving good results. You are expected to do every possible thing so that the campaigns do well. And till now, I think I am doing well if not the best.

I will just talk about something that is really very important these days according to me…( LOL I am not a Matt Cutts whom you will prefer listening to).

I have felt that nowadays, SEO job has become trickier. I still remember the days when I started my career as a SEO in Jan, 2008. At that time I hardly used to do any other thing except the Directory Submissions, Social Bookmarking, Article Submission, Forum Posting etc. But gradually Google made the search algorithm more and more complex making people carve for new ways to achieve the best visibility on search engines. Yes you got my point here. I am talking about the role of Social Media. Social sites like Facebook, Twitter, LinkedIn, Digg, Delicious, and Stumble Upon, My Space are a few big names to count from the Social Media arena. These Social sites have revolutionized the whole search Engine process. Now a day’s you can’t ignore the role of Social Media sites while running a SEO campaign.

Facebook introduced a “LIKE” feature in it. It became the Buzz word in SEO. It started to affect the Bing search results. Then it also came up with the Fan Page concept. The Facebook PAGE with huge fan following is what people are looking for now a day. Some brands get fans just as they are well known to people everywhere e.g. Reebok, Nike, Coca Cola, and Pepsi. But a local brand trying to get more and more customer base also wants their fan following to advertise their brand. They are running their own Social media campaigns to get more fans, get more audiences for their products. The Facebook Page is also very important as the product get instant feedback from fans about the product so that the companies get to know about the want from the people (fans). Brands are running contests, discount offers so that more and more people can avail the facilities, services or products what they are offering.

Twitter also is the front runner in the role of creating social media awareness about brands. People are now aware of the fact that they have much choice while selecting a product or service they want to avail. So they always listen to other people who have experienced the particular services and products on social media. Twitter is a great place for this now. Tweets from people can make people change their mind about selecting any service or purchasing any product. The products and services which are the best gets Re-Tweets from other people who have already experienced it, making it a popular choice for others.

Likewise, Diggs, Stumble, Delicious can help you come on the front page of these websites if your update and share gets maximum votes. Coming on the home page in the news section of these big Social giants will derive huge traffic for your site and likewise the SEO campaign will also get a boost.

Lately, Google introduced the +1 in their huge collection of Google products. +1 is said to affect the Google search results directly. And for most of the people in the world Google is the only search engine they know and use for searching. People now want more and more +1s. But it will take some time to see the actual influence of +1. But the initial observation of mine says that it is affecting the search results. The more +1 you get for your website, the more Google will consider it a better website, thus will be getting an advantage in search engine visibility. Pages that have been tweeted, re-tweeted, and liked are seeing the greatest increases in search engine prominence, the same follows with +1. This shows the social authority that your page is having.

Despite of all these facts, I still believe that the better the content and information you provide for your visitors/customers, the better the search engine specially the Google, will consider you as a better resource for the its users. So doing all the latest SEO and SMO planning, get a well written content which is unique, gives the best information and meets your customers requirement. If you serve them well with quality, Google will pay you for it. 

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Article Flood invites you to offer your articles and content to get published to get better search engine advantage from blogging. 

SEO And SMO Should Go Together To Maximize Online Marketing For Increasing The ROI

The term SMO has revolutionized the Search Engine Industry. SMO is meant for increasing the exposure of your business, brand and product. It aims at creating a trust for your  business, brand and product. Whereas, SEO is optimizing your website to reach the top of the ranking in any search engine.


When you are at the top in ranking on any keyword users will click your site and look for the product and services they want. On the other-hand SMO aims at getting maximum business from the people who are in their network through various Social Media Platforms like Facebook, Twitter, MySpace, Stumble Upon etc.


But the new facts of Internet maketing tells that SEO - Search Engine Optimization is not the only responsible for the all the leads and business today. Today users are more inclined towards the search results which are having a social touch with them. Social Network presence are more influencing the people and this is all due to its touch with the people who re around him and who belongs to the society around him. 


But to give it more twist we must run SEO and SMO together. Following points must always be keep in mind while doing a business online:
1. Get in touch with people who are active on Twitter, Facebook and other such big Social Platforms. 
2. Local listing of your business on Google, Yahoo, Bing.
3. Share your presenttions and bideos which shows and talk about your business on nig sites which drive huge traffic like Slideshare, LinkedIn, Facebook, Orkut(though it is dying these days after the arrival of Facebook) and Youtube. The bideos and presentations must tell about your business efficiently.
4. Discuss about your business on Forums, Blogs, Business Networking Sites etc.
5. Get reviews from experts in your business and publish them. Positive reviews are more powerful for your good business nowadays than any other things. Reviews have affected many businesses in the recent months both positibely and negatively.
6. Integrate your website and Blog with Social Media where you have a good credential. It will boost your SEO ranking on the serch engine as well as increase your leads from targeted customers and eventually increasing your market.
Get the Best SEO and SMO Services . Request A Quote HERE   

Do Not Fool Google - If You Are In A Habit Of Copy Content From Another Sites, Google Will Penalize You

A webmaster has asked Google in a Webmaster forum about the reason for his site penalization - drop in the ranking. Google made a point that the site is having copy content on the site. The webmaster to the surprise replied Google that others are copying his content. But Google cannot be fooled. Google does an investigation and found that the Webmaster's  content is under question and is copied. 

The thing to be keep in mind from now is that copy content from another site is not going to help your business and Website in long run. And Google is not a dumb. Google is the king of Search Engine and it know all about the online materials. 

Here are the relevant snippets from the thread:

Google:

One thing that is very important to our algorithms is unique and compelling content. In general, it makes little sense for us to crawl and index content that is copied, rewritten, automatically translated or otherwise automatically processed -- we assume that our users would much rather want to find the original source. With that in mind, I would strongly recommend removing all such content -- should you have any -- and making sure that all of your content is of the highest quality possible, and really unique and compelling, in short: something that users will want to refer friends to.

Should you find and remove content like that, I would recommend submitting a reconsideration request after cleaning everything up, detailing the changes that you have made.

Webmaster:

Please also understand the fact that people are copying me. Just like my last post New Zealand vs South Africa it is totally unique, read it as its worth reading as I write my own reviews and you can see last night I submited this post and it is already copied to two or more sites. You can check all my reviews, they are totally unique but it seems they are no longer, on web I can not stop people copying me. And if I would be well indexed this would surely copied by many.

Google:

It would seem strange to me that the Times of India would be copying and correcting the mistakes in your posts... Looking through a sample of your posts, I don't see a problem with other sites copying your content, but I do see posts on your site that are just rewritten from other sources. While I understand that you can't make up news, it's really important to us that your site provides unique and compelling content of its own, even if you are referring to other sources. One way to do this could be to properly quote and link to the original source, while making sure that your commentary makes up the majority of the content on those pages. Rewriting other sources without attribution or unique additional value is not something that our algorithms appreciate.

The original discussion is here- Click Google penalization  

Its time for ethical SEO to come in action so that spammers can take a step back. Trust on good SEO Services.

This article post is inspired from http://www.seroundtable.com/google-copycat-13172.html

What Is Search Engine marketing

Search Engine Marketing or SEM is getting trafficand targetted visitors on your website from the search engine. It is shortened to call Search Marketing. 

SEM is covering two areas in detail:

1. Traffic through SEO process(Organic)

2. Traffic through Paid Seach or PPC(In-Organic)

SEM is not only getting traffic through paid search, as many people believe. SEM includes pure organic and usual seo methods also. 

There are some tools which are very much helpful in getting your SEM project chive success:

1. Keyword Research tools - you cn take refrences from two or three tools.

2. Links from different related websites and forums etc.

3. URL shorteners which help you in spreading your links on the web or on social media. It is used to wrap your original link. 

4. Web Analytics tools helps you in getting reports and different real time stats on your SEO and SEM project. 

SEO and SEM together is now taking the lead in getting high business to the clients eventually attaining high returns from their investment. In India SEO and SEM is a huge success. 

The Most Successful SEO Techniques In 2010 - Simplified

The Most  Successful SEO Techniques In 2010

SEO Techniques in not something very much hard, impossible task. Its all about performing some very tricky trends of SEO that are very much the basics of SEO. The main thing that employs a SEO is that the Client want a targeted Website traffic with a goal and intention to increase their sales and also to increase brand awareness.

ofcourse the website needs some very good product display, graphics and very high quality webdesigning skills and work so that the customers will like the clients products. But still if the client needs better output from the website the most important thing is that the Web Designer should be in touch with the SEO specialist at the time of finalizing the website.In this way the results for the clients can be outstanding.

An effective website optimization drive let the search engine index a site and to come on top on the most important keywords that bring client who can be prospective buyers. For that you need to know the basics as well as the awareness about the latest techniques employed is also as important as anything. The other very important thing to know is that you must understand the nature and  key factors of the targeted market sector. s you can let you client be on top on the sales term by targtting keywords if you know and understand what others do and what they are doing.

The other very important spect should be for a SEO Professional that he must have the target to bring traffic from HUMAN VISITORS. Yes, Human Visitors as they are the one who can be the customer for the client. That is, they can increase the conversion rate for the client. For this thing the most important thing is the content of the website in each and every section. Yes the content is always the king and it will remain the king for long. The content should be fresh, unique, informative and relevant to the search query.So the content for  SEO is very important factor. The quality content lets the natural visitors find you in the search engine.

Now talking about the SEO techniques there are both good and bad SEO techniques. But the bd ones should not be employed at ny cost and should be avoided. Bad techniques are like use of Hidden Texts, Optimization of Irrelvant Keyword phrases, Link farming, Linking site with not so or not t ll relevant theme sites, keyword stuffing etc. These techniques are very bad in  terms of  clients business and conversion rate. But applying these techniques cn lead to ban from from the Search Engine Index. So its very important to select the best SEO Service available nd not the cheapest service available.

A SEO also must be ware of the market trends, and he must also work on analysing the competitors strategy, The consumers mind, and he must do extensive research on the keywords to optimize. So the SEO Specialist's service cn also be called as that he is an Integral part of the Internet Marketing Team.

The main factors that are the basis of  SEO project are:

1. Domain Name: Domain name should be one of the keyword related to the business and tht should be very important. Try selecting a domain name (keyword based without ny hyphen.)

2. Domain Extension: If business is global use .com, .net, etc, and if it is country specific use .co.in, .nz, .co.uk etc. according to the country of your living.

3. Hosting: Hosting in the country where you focus to target your business is also a good aspect.

4. Url Names: Choose the nme of different pages according to relevnt keywords.

5. Robots.txt File: Robot.txt file help permiting or denying access to crawlers to crawl through your site pages.

6. Navigation: It must be the simplest

7. Meta Tags: Its one of the important spect nd a part of on page SEO Technique. It includes a Title, Description nd keywords. Though keywords are now less counted by some search engines. It should be unique for each different pages.

8. H1 Tags: Use this for the short on page content description. H2 and H3 Tags- Use for Headings for sub category's within the Content.

9. Internal Keyword Link Strategy: Use targeted keywords of your site to link between pages of the site.

10. Image Alt Tags: Helps with Accessibility.

11. The site should confirm to the W3C standards.

12. Site: Create and submit sitemap's - formatted in either .xml -.htm - .txt.

13. RSS Feed: Create and submit RSS feeds to relevant feed directory's

14. Article Submission: Create and submit Articles

15. Link Building: Find relevant websites within the same market sector or niche and form a link partnership. A link exchange should be made by utilising relevant keyword Anchor Text.

16. Relevant Directory Submission: Submit your website to relevant or industry related directory's.

17. Social Media: Utilise relevant Social Networks and Forums related to your Market Sector.

18. Blogs: Utilise Blog sites relevant to your Market Sector. Try To post blogs on your market sectors keeping in mind your website.

19. Try linking your website with .org, .gov and .edu sites. Linking with these site gives your link high value in comparision to other sites.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions. Following these steps effectively will lead to traffic for your website and increasing your clients business.

What Is Keyword Research? How To Do It?

What Is Keyword Research? How To Do It?

Keyword Reserch is a term used by the SEO Professionals to find and search actual terms people type to get some desired result from the web. Keyword research is a very important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords on the search engines then your customers may never find you.
If you want to stay competitive in the market to have good business, you can't afford to do that with silly keywords.

The keyword research process can be done by various tools like:
Wordtracker:
WordStream
Google AdWords Keyword Tool:
Google Suggest:
Thesaurus.com:

What Is Keyword Proximity?

What Is Keyword Proximity?

"Keyword Proximity" refers to the closeness between two or more keywords. The closer the keywords are the better it will be for the SEO Ranking of the keywords.
Keyword Proximity is the fine combination of keywords of keyword density and the prominence of that keyword in the whole content which is to be optimized. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.
Proximity is difficult to calculate when two or more keywords are used as keyword combination. Especially when the keywords are not close together.
Keyword proximity considerations should include the proximity of keyword or keyword phrases to other keyword occurrences within the page, as well as the top of the page. After all, the top of the page usually tells you what you are there to read about.

How Proximity Of Keywords is useful for Seo Ranking?
Ofcourse to get high rankings on search engines like Google, Bing and Yahoo a good proximity does help, but it's not everything. We all know that very well.
And as every small steps make a giant Google position, it has its added usefulness and advantage.
The usefullness raises higher when is't also taking into account the weight of words in HTML elements like "Title".
or .
For example:

How Keyword Proximity Affects Search Engine Rankings.

How Keyword Proximity Affects Rankings In Search Engine.

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

Lets discuss one more thing in this post which is very much related to Keyword Proximity and that is
"Keyword Prominence".
Keyword Prominence:-
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Google Bot Back In Business After Very Slow Activities In The Past Fort Night

Google Bot Back In Business After Very Slow Activities In The Past Fort Night

I usully take my blogs seriously and use to monitor its crawl rates etc by google. My blog Seo-Trends-tricks was not showing crawled by Google since 2nd June 2010. And I had posted a few posts on my blog. I check the individual urls of the posts posted after 2nd of june. I found it was again crawled on 4th june. But this new result ws not being shown SERP. Then I found people talking about Google Crawlers slow crawling rate. Now to my pleasure I found that it is showing 18th june the last crawled date. And it is still the last date showing.
I have found a chart showing activity of the Google Bot activity in the last 90 days. Here is the chart to have a brief idea.

I visited Google Webmaster Help and found that many webmasters around the globe are having this problem from Google Bot. So I am wondering whether this is due to Caffeine? But I am not very sure about it. It may be that it is due to some sort of Malware Misclassifiction issue, and google stops crawling sites untill it is de bugged. But still its just my assumption as there is nothing official about it. Lets hope that Google Bots are hungry again like before and will eat up more and more pages like before.

What Is Ballpark SEO?

What Is Ballpark SEO?

By Ballpark SEO, we mean SEO Prices and Quotes. 

Suppose you want to make a proposal for an SEO project for a client, you approach him with some quotes along with some other required details(your achievements earlier, etc). So while sending the quotation you need to send the quote in such a way that it is nearer to the reality(don't mention that we will get you results in 1month/1week, etc, if you mention so, you need to show him with some proof of work which provided such results earlier).
So Ballpark SEO means quoting something which is near to the range or its scope for SEO.

A ballpark SEO is a more or less approach and a very rough calculation, for a SEO project. If a cost or amount is measured in the ballpark, then it is within the range that the person asking for the estimate expected, which can be a helpful decision making tool. We can use the ballpark SEO to decide whether a project is worth pursuing or not based on the rough measurements and general estimates. 

Search Engine Optimization ranges are quite broad. Factors to consider are the size of the site, the number of keywords you want to optomize for and the number of pages within you site that you want to optimize.
Many people fail to realize the search engine optimization is not about optimizing websites its about optimizing webpages in a website.

"If your planning at starting an SEO campaign ensure that you choose a well reputed and qualified company or consultant. In the long run, paying a little bit more for a quality consultant will be worth it!."

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information

Bing has emerged as a very powerful Search Engine by the time is has been launched. Bing has included a feature called  Bing Webmaster Tools. By this tool you can track your sites performance on BING. The steps to do this is discussed below:
1. Go to http://www.bing.com/toolbox/webmasters/ and login with your live id. 
2. Look for "Submit a site to Bing" On the page that appears. 
3. Enter the URL of your Website and fill up the word verification CAPTCHA and Submit URL. 
And You Are Done. 


Another tool for your site on BING is - Webmaster Center
Enter Webmaster Center with the following link:
http://www.bing.com/webmaster/WebmasterManageSitesPage.aspx
Click on Add a Site>>
Fill up the form and Click Submit>>
And add the code given in your site under
and Go for the verification. And your site will be included in the Bing Search Engine.

Why Having More Quality Backlinks For Your Site Is Very Important??

Why Having More Quality Backlinks For Your Site Is Very Important??

"Backlinks Play Important Part In Your Websites Traffic & Popularity On The Web"
As we know being a SEO Professional, that Link Building is a very integral part of our business. Link Building make a website's inlinks on to another site and it leads to referrals traffic from there. Over all it help in getting good PR (Page Rank) for our site. 
So lets discuss about some general link building trends, techniques and terms which take part in the overall process. 
1. Link Popularity
Link popularity is a measurement of all the links coming into your site (or backlinks), as well as a measure of the quality of those links. According to the major search engines, if your website is good it should be linked to other website of the same theme like your website. If you have no incoming links from another sites, Search Engines think your website is of little relevance. The more links you have, the more “votes” you have on how popular your site is. Thus, the act of link building can be likened to campaigning.
All search engines factor link popularity into their algorithms, but they calculate it differently. As a general rule, Google is more interested in the quality of the links, while Yahoo is more interested in the total number of links to your site.
2. PageRank
Google uses PageRank to determine the quality of a given site measured on a scale of 0-10, with 10 being the highest. To see this number, you can install the Google Toolbar or use any of several browser add-ons. From Google’s point of view, having one link from a site that has a large PageRank counts more than many sites that have a lower rank. A page that Google has already rewarded with a decent PageRank (or PR for short) is sometimes called an authority page. Once you have a PR of 1, your site has some power. When your pages achieve a PR of 3, 4, or 5, you have “link juice” to pass on to other pages.
3. On-site SEO
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as “PageRank siloing,” or “PageRank sculpting.” If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
NOTE -- We will discuss "PageRank siloing" & "Page Rank Sculpting" in a another post in detail. 
While off-site optimization plays a larger role in gaining natural organic traffic, you can still see between 20 and 30 percent boosts in rankings by properly optimizing your pages with on-page factors. 
4. Internal Linking Structure
Start with your title and header tags. The area to focus on is your internal linking structure. Basically, you want to link stronger pages to weaker pages of your site.
This concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
5. Nofollow Tag
Now, let’s say you have a shopping cart or link on your site that leads to a page that you don’t care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link

How Much Time Yahoo Search Engine Takes To Crawl Your Wepages??

How much time yahoo search engine takes to crawl your wepages?

I have always noticed that Yahoo crawls less often to any web content than other Search Engines. Googles crawls faster. This makes Google more special for a website or blog. So the question is does Yahoo sets a time period for visiting a webpage. And what I found was that yes Yahoo Bot crawls a bit slower but it crawls regularly. 
A solution for this might be that you should bookmark your site on yahoo. 
But for some sites yahoo does better than Google and MSN. Some factors that may affect the crawl rate of your website are:
1. Server Response Time.
The better is the Server response time of your website the faster the crawlers will love to visit your site. Otherwise the crawlers will leave your page to make sure it is not overloading the server. 
2. Page Load Times
The faster your individual pages load, the more the crawlers can crawl your website pages. You can monitor the page load times of your website pages in Google Webmaster Tools. 
3. Your Content
If you have wonderful unique content in your website and you keep updating your site regularly then the crawlers will visit your website more frequently. 
4. URLs, Redirecting and Mising Pages
If you have issues related to URLs, Redirecting and Mising Pages then the crawlers will get stuck into it and will not love to crawl your pages unless you have sorted out those problem. You can see if there is any crawler issue with your site in Google Webmaster Tool. 
5. Bot Efficiency
You can adjust the crawl times of both Bing and Yahoo!'s bots by using a crawl-delay setting in your robots.txt file. Another good way of being able to tell if the other bots are indexing too slowly is by checking on Google's own crawl speed - it may be a good indicator as well.
Hope this information will also be helpful in letting you know why Yahoo crawler or other are slow in crawling your web pages. 

What Is KEI (Keyword Effetiveness Index)

What Is KEI (Keyword Effetiveness Index)

KEI is Keyword Effectiveness Index. KEI measures the number of searches for a keyword with the number of search results to point out which keywords are more effective and fruitful for your business. 
Suppose the number of searches for a keyword is 500 per month and Google displays 500,000 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 500 divided by 500,000. In this case, the KEI 0.001. The higher is the KEI, the more popular your keywords are and less is the  competition. This gives you a fair chance for you to be on top with that keyword. 
However, the KEI makes no statement about the quality of the competition. While there might be only a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links.
But do not panic if you don't have a better KEI. You can get on top with any keyword of your choice provided you put a lots of wise effort in your work. Yes wise Effort, mind it. Play with the search engines by following the basics of search engine techniques. And definitely you are gonna rock with your keywords in no time. 

Is Submitting Your Site To PR 0 Site Is A Waste Of Time?

Is Submitting Your Site To PR 0 Site Is A Waste Of Time?

There is one very disturbing question that is coming in my mind about Directory submission process - Is Submitting Your Site To PR 0 Site Is A Waste Of Time? As I have been submitting my site to various directories from a directory list since last one month or so. Many of these directories are having PR 0 with only a few having PR 1 and above.
One thing that I have noticed during this process is that Those sites having PR 1 and more take a lot of time in fact months to approve the listing. But those with no PR take mostly a week to approve the listing. So the question is is this a good thing submitting on them. Will they help me improve my ranking and increase traffic to my site. Will Google count thse links of my site on PR 0 Directories? 
Out of this query and researching on the Internet after a lots of pain I got a few answers - 
Some says do not worry on PRs of the Directories. The main thing is the that you should submit unique Title & Descriptions for each submission. If you are using same set if Title & Description in each submissions then Google may not like this as a case of duplicate Content. Google may count the hundreds of the listing of your site on those directories as only 4-5 backlinks to your site. And regarding the PR of the directories, you never know what will be the PR of those sites after a year or so. It may be that after a year you will see that those sites have become very popular and their PR is also increased.  At that time you will not feel like you have wasted your valuable time and effort in submitting to those PR 0 sites a year ago. 
And above all every new site has a PR 0 at the start. But gradually after time will pass they attain a good PR(Like when your site was also a new one with no PR when you started your site.)
There is also a very good valid result out of my research that - look for the sites already listed in the category you are going to submit your site or in other categories too. If there are good big websites listed there, then be sure that there is waste of your time and effort. 
One another thing is that do check whether the pages of the directory where you are looking for a backlink for your site are getting indexed by Search Engines, otherwise you are wasting your time. You can also ping the pages where you can see your link live. This will help you in indexing your site in Search Engine database.
Also check whether the directory you have selected for submission will list your site in the directory for a long time or not.

You can also go for Article Submission/ Article Marketing, Blog Commenting, Forum Discussion with your Signature and Link Exchange for quality backlinks for your site. Do not forget to submit your sites link to all the search engines.
                                                                            

FAQ'S Related To Caffeine- New Indexing System

GOOGLE-CAFFEINE

All Internet & SEO concerned persons have atleast heard of the new Indexing system introduces by Google recently. At first Caffeine was in its Beta phase at users end. But now finally google has completed implementing the new system. This will now allow indexing fresh contents/new pages or the updated ones very faster.
Earlier the Google Indexing system was layer based formula. In this structure Google was indexing webpages on the web in layered based structure. So in this system some of the layers were getting refreshed very much faster and more frequently than other layers. According to the Google Blog the main layer was refreshed in a couple of weeks. And this layer system was mainly based on the PR of the website. It clearly means then that the website having PR 2 will be refreshed more faster than the website having PR 1.

1. What Is Fresh Content And How Is It Useful?
In a Good PR site the content get refreshed or we can say "cached" in only a few hours. But for a news site or very important public sites the informations are meant to be available to the public as soon as possible. In this case Google's Caffeine will visit the page and cache the new page quickly. The updated information will include the page title, description etc so it will be readily available to the public in a no longer time. Thanks @ Caffeine!!
2. How Caffeine Shows Fresher Contents More Quickly?
Google's New Caffeine is a continuous system globally. It adds new result/information in search engine database quickly and with the help of that database it shows fresh contents. Google has already started to real time search result through Twitter, but caffeine will make available fresh contents readily available very quickly from blogs, websites, news portals etc.
3. Caffeine Will Benefit Professional Bloggers Immensely Including Newbies!
If you are the one who is engaged most of the times writing web contents for blogs and websites and submitting your content to social bookmarking sites then your content will be refreshed or cached faster on the search engines. As for the blogs, Google is the chief contributor to their web traffic, so as a result of faster caching the content will get more traffic much faster. And the main thing is that the traffic will be organic. And any change in the content in the meantime will also be indexed by Caffeine as it will come to your site/blog. This will help bloggers like me also who are more concerned about posting blogs quite frequently if not more frequently.