Saturday, July 17, 2010

What Is Keyword Proximity?

What Is Keyword Proximity?

"Keyword Proximity" refers to the closeness between two or more keywords. The closer the keywords are the better it will be for the SEO Ranking of the keywords.
Keyword Proximity is the fine combination of keywords of keyword density and the prominence of that keyword in the whole content which is to be optimized. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.
Proximity is difficult to calculate when two or more keywords are used as keyword combination. Especially when the keywords are not close together.
Keyword proximity considerations should include the proximity of keyword or keyword phrases to other keyword occurrences within the page, as well as the top of the page. After all, the top of the page usually tells you what you are there to read about.

How Proximity Of Keywords is useful for Seo Ranking?
Ofcourse to get high rankings on search engines like Google, Bing and Yahoo a good proximity does help, but it's not everything. We all know that very well.
And as every small steps make a giant Google position, it has its added usefulness and advantage.
The usefullness raises higher when is't also taking into account the weight of words in HTML elements like "Title".
or .
For example:

How Keyword Proximity Affects Search Engine Rankings.

How Keyword Proximity Affects Rankings In Search Engine.

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

Lets discuss one more thing in this post which is very much related to Keyword Proximity and that is
"Keyword Prominence".
Keyword Prominence:-
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

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