Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?

To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links

2.       Quality Content – After Panda Content (genuine) is the KING!

3.       Site Navigation

4.       W3c Validation

 etc. along with many other things which can affect a site’s Seo Campaign.  

What To Expect after Successful SEO Campaign

What Can You Expect after a Successful SEO Campaign?

 Some of the key awards you will get after a successful Seo Campaign are: 

1.       Increase traffic and quality of leads for higher conversions

2.       Drive top rankings for your most competitive terms and high-quality long-tail keywords

3.       Improve on-page content for relevancy, visitor readability and search engine spiders

4.       Improve PageRank, keyword rankings and link popularity through strategic link building and off-page services

5.       Better site visibility on local searches

6.       Brand awareness of your product and services offered

7.       Better Brand value!

8.       Customers from around the globe

9.       Better return on your investment (ROI)

10.   Global Presence

Factors Affecting Ranking Of Different keywords

Each keyword in a campaign has its own timeline and barrier to enter on the first page of Google's Search Result. The amount of time required for each keyword depends on the numerous critical factors outlined below. If it were easy, then everyone would rank in the top 10 results, but as there are only 10 spots for any given keyword, those ten spots are a commodity and represent tremendous value when you consider the worth of a popular industry specific commercial search query.

The amount of time taken for a keyword to rank depends on factors such as:

1.       The quality of on page done with keywords inserted in relevant Meta Tags.

2.       Keyword prominence on the site.

3.       Seo Optimized unique Content with useful information

4.       The overall site structure & navigation

5.       Invite the search engine crawlers too often on the webpages.

6.       Regular content Updation

7.       Number of competitive pages for the keyword which makes the competition

8.       Number of words in the keyword phrases (3 to 4 words keywords(long tail keywords) are considered to rank faster than the single or two words phrase keywords.)

9.       Number of quality back-links (links from other websites linking back to our site) should be increasing with the time

10.   Age of the website domain

11.   Regular SEO Offpage activities on the specific keywords regularly

12.   Time taken to load the webpage

13.   Proper modification of pages, proper naming convention of the pages

14.   Moreover professional SEO Experts strategies are also very important for the ranking to occur faster. Ranking can get delayed if proper strategy and regular monitoring is not being done by an expert.

15.   Analyzing the current algorithms which the search engines are following and changing the strategies accordingly.

The Much Talked About Google Panda Update 3.2

This week every one in the SEO world saw drop in their websites Traffic and also in the Website ranking. After many debates in many forums and blogs, it came that it is the result of Google Panda Update 3.2. But it was said by Google sources that there will be no major Panda update before this coming new year. But after carefully examining the statement, I can figure out that "No major Panda Update", but it was not said that there will be no update.

Definitely it was some kind of Google algorithmic update, if not a Google Panda algorithmic update.

Now there was another question that what was the issue which was considered in this update. Many people are saying that it takes into account the quality of links this time. Those who were relying on paid links and less relevant links on any website, were affected. But what about those who are affected by this update, but they have never made any paid links. Links from social bookmarks, articles, directories and relevant blog comments can not be called bad links at all. But after discussing this update with many of my friends I came to know that those who are doing only  social bookmarks, articles, directories were also affected. Some keywords which were dropped to 7- positions recovered quickly in a few days. BUt those which were dropped to 4th and 5th pages were not showing any progress.

Lets discuss this here in the comments now. I will update more if I can find something significant.  

You Need To Revise Your SEO Strategies After Regular PANDA UPDATES

Guys,
All the SEO Community is just looking for the way to stand against the frequent and regular PANDA updates. Panda is so busy updating its algorithm that many of us are not able to think of the way to cope well. But the core answer lies in the Google old age Seo fundamentals: Quality Quality & Quality. All Google needs to put you above all your competitors is Quality content with no duplicate content, informative content, Unique Content, Quality Links, Error free Html codes on the Website, regular content update on the site to make you stand out.

As Seo is now a days seen as a way for direct marketing to reach the customers and clients look for generating better ROI by SEO campaigns, we need to go that extra mile to reach their expectation level. Traffic - relevant traffic to the website is the key for this. If we are able to convert 25% of the total traffic to our site interested into   what we are selling will do all the good work you are trying for. For this you can not neglect the important of Google Plus, Facebook and other Social Media sites. Just Hang on to these Social Media sites with your sites with some likes, comments, votes and you will be rocking.