Search Engine Optimization Has Gone Beyond Traditional Link Building Strategies

SEO/Internet marketing is the most happening word among the business owners. Everybody wants to expand its business and don’t want to confine themselves to just some local place. Everybody wants customers across the globe. So what is wrong in this? No, actually it’s a thing which should be appreciated.

Now comes the companies/Individuals who take the responsibility of doing the SEO/Internet marketing for these companies/businesses. So now the later are those who are having the core responsibility of how they will get customers for the former. What strategies are they going to follow? Nowadays millions of other person is having the same product and services who want to sell it over Internet. So how is your SEO/Internet marketer going provide you that extra edge over the other sellers. It’s time to think beyond the conventional SEO process. This is the age of social media. Get involved in more and more social media. Get your brand and business flourish on Facebook – “The GOD of Social Media”. Yes Facebook is undoubtedly the GOD of Social Media Platforms. Here you will find people from each age group. Here you will find the whole world. Here you can get gigantic customer base for your product if you can actually reach the millions of people over the social media.

What we are talking about here is getting some branding done over the social media and at other places on the Internet. One will only trust the product you are selling, either if it is being offered at the lowest price so that it can attract those who have a tight budget or the product you are selling is having enough reputation, so that people can actually neglect the price tag. This is something which is getting popular as Invisible SEO. Invisible SEO is not anywhere related to the normal SEO i.e. only building quality links for the website, getting anchored links on some other related website and getting more and more back links for the website. Invisible SEO is actually building a brand image for your product, building a quality image for your product over the huge Internet based customers, and getting attention of the millions of your prospective customers through some real time engagement. Real time engagement of the customers is possible through Social Media Platforms.

I have not said that the conventional SEO process is not worth. But I have just put a little more emphasis on the Invisible SEO. Of course we have to put our self engaged in both the link building process and the branding and managing reputation process. Giving a proper customer support after sales is also a very nice part of invisible SEO process. This will ensure a word of mouth publicity of your product and this again comes under the invisible SEO part.
Most importantly, the content for your business website will matter a lot. Never underestimate the content for the website. Your content is going to take you to the highest level. Invest a lot of time in writing the content. If you have a quality content than you are surely going to impress the masses over the Internet.

Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?

To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links

2.       Quality Content – After Panda Content (genuine) is the KING!

3.       Site Navigation

4.       W3c Validation

 etc. along with many other things which can affect a site’s Seo Campaign.  

What To Expect after Successful SEO Campaign

What Can You Expect after a Successful SEO Campaign?

 Some of the key awards you will get after a successful Seo Campaign are: 

1.       Increase traffic and quality of leads for higher conversions

2.       Drive top rankings for your most competitive terms and high-quality long-tail keywords

3.       Improve on-page content for relevancy, visitor readability and search engine spiders

4.       Improve PageRank, keyword rankings and link popularity through strategic link building and off-page services

5.       Better site visibility on local searches

6.       Brand awareness of your product and services offered

7.       Better Brand value!

8.       Customers from around the globe

9.       Better return on your investment (ROI)

10.   Global Presence

Factors Affecting Ranking Of Different keywords

Each keyword in a campaign has its own timeline and barrier to enter on the first page of Google's Search Result. The amount of time required for each keyword depends on the numerous critical factors outlined below. If it were easy, then everyone would rank in the top 10 results, but as there are only 10 spots for any given keyword, those ten spots are a commodity and represent tremendous value when you consider the worth of a popular industry specific commercial search query.

The amount of time taken for a keyword to rank depends on factors such as:

1.       The quality of on page done with keywords inserted in relevant Meta Tags.

2.       Keyword prominence on the site.

3.       Seo Optimized unique Content with useful information

4.       The overall site structure & navigation

5.       Invite the search engine crawlers too often on the webpages.

6.       Regular content Updation

7.       Number of competitive pages for the keyword which makes the competition

8.       Number of words in the keyword phrases (3 to 4 words keywords(long tail keywords) are considered to rank faster than the single or two words phrase keywords.)

9.       Number of quality back-links (links from other websites linking back to our site) should be increasing with the time

10.   Age of the website domain

11.   Regular SEO Offpage activities on the specific keywords regularly

12.   Time taken to load the webpage

13.   Proper modification of pages, proper naming convention of the pages

14.   Moreover professional SEO Experts strategies are also very important for the ranking to occur faster. Ranking can get delayed if proper strategy and regular monitoring is not being done by an expert.

15.   Analyzing the current algorithms which the search engines are following and changing the strategies accordingly.

The Much Talked About Google Panda Update 3.2

This week every one in the SEO world saw drop in their websites Traffic and also in the Website ranking. After many debates in many forums and blogs, it came that it is the result of Google Panda Update 3.2. But it was said by Google sources that there will be no major Panda update before this coming new year. But after carefully examining the statement, I can figure out that "No major Panda Update", but it was not said that there will be no update.

Definitely it was some kind of Google algorithmic update, if not a Google Panda algorithmic update.

Now there was another question that what was the issue which was considered in this update. Many people are saying that it takes into account the quality of links this time. Those who were relying on paid links and less relevant links on any website, were affected. But what about those who are affected by this update, but they have never made any paid links. Links from social bookmarks, articles, directories and relevant blog comments can not be called bad links at all. But after discussing this update with many of my friends I came to know that those who are doing only  social bookmarks, articles, directories were also affected. Some keywords which were dropped to 7- positions recovered quickly in a few days. BUt those which were dropped to 4th and 5th pages were not showing any progress.

Lets discuss this here in the comments now. I will update more if I can find something significant.