Digging The Basic Facts Of SMO-Social Media Optimization

I am a SEO by profession and recently I have joined an Organization where I have been assigned SMO(Social Media Optimization) projects. So basically I am transforming myself into a SEO + Internet Marketing Professional. As a result I really got curious about the SMO thing. I m also curious that can SMO increase the ranking in Search Engine along with increasing the sales and business of the clients. 

As a result of these queries, I have come up with certain valid and good results, which I am going to share on my blog :-

There is one very obvious question that keeps coming in mind that can we really take a lead in Online Marketing by just doing some really good SMO activities. As right now Facebook is really taking the charge in the in SMO arena. Twitter follows and so does other social media sites like Linkedinn, My Space, Digg etc.  

But SMO is not about SEO totally. SEO is about ranking Websites on search engines. But SMO is is all about marketing, making your product, business and brand popular. You want to make it seen among the prospective clients and people. Ultimately you are trying to make some reputation for your brand. 

While working on SMO for your business, you should forget about the LINKS & TRAFFIC. As SMO is about getting known among the people. We focus on – Maximum people should know about your business and brand.  Just focus on making your reputation online, make relevant profiles on Twitter, Facebook, Social News(Digg, Newsvine, Stumbleupon), Blogging on blogger, wordpress, livejournal, typepad etc. 

One thing is very important here is to keep the activities on these Social platforms very regular. If you are not regular you are surely going to lag behind. Irregular posting and writings will create  bad image for you. Think what you feel when you yourself land on someone’s profile and you see there that the last post, update or any kind of event happened a couple of months back. It gives a sense of laziness from the business. 

So keep yourself active, offer something interesting and good on these SMO platforms and you are surely going to take the charge. And ultimately when people will like your brand and business they will visit your Website more often thus increasing a positive and good prospective Traffic to your site.

The post following this post will include some very good SMO resources and tactics that will help you take the front seat in SMO, as I have tried these things personally for my ongoing projects. 

Request a Quote for the Best Offers available in SMO Services in Delhi on  www.grapessoftware.com

Do Not Fool Google - If You Are In A Habit Of Copy Content From Another Sites, Google Will Penalize You

A webmaster has asked Google in a Webmaster forum about the reason for his site penalization - drop in the ranking. Google made a point that the site is having copy content on the site. The webmaster to the surprise replied Google that others are copying his content. But Google cannot be fooled. Google does an investigation and found that the Webmaster's  content is under question and is copied. 

The thing to be keep in mind from now is that copy content from another site is not going to help your business and Website in long run. And Google is not a dumb. Google is the king of Search Engine and it know all about the online materials. 

Here are the relevant snippets from the thread:

Google:

One thing that is very important to our algorithms is unique and compelling content. In general, it makes little sense for us to crawl and index content that is copied, rewritten, automatically translated or otherwise automatically processed -- we assume that our users would much rather want to find the original source. With that in mind, I would strongly recommend removing all such content -- should you have any -- and making sure that all of your content is of the highest quality possible, and really unique and compelling, in short: something that users will want to refer friends to.

Should you find and remove content like that, I would recommend submitting a reconsideration request after cleaning everything up, detailing the changes that you have made.

Webmaster:

Please also understand the fact that people are copying me. Just like my last post New Zealand vs South Africa it is totally unique, read it as its worth reading as I write my own reviews and you can see last night I submited this post and it is already copied to two or more sites. You can check all my reviews, they are totally unique but it seems they are no longer, on web I can not stop people copying me. And if I would be well indexed this would surely copied by many.

Google:

It would seem strange to me that the Times of India would be copying and correcting the mistakes in your posts... Looking through a sample of your posts, I don't see a problem with other sites copying your content, but I do see posts on your site that are just rewritten from other sources. While I understand that you can't make up news, it's really important to us that your site provides unique and compelling content of its own, even if you are referring to other sources. One way to do this could be to properly quote and link to the original source, while making sure that your commentary makes up the majority of the content on those pages. Rewriting other sources without attribution or unique additional value is not something that our algorithms appreciate.

The original discussion is here- Click Google penalization  

Its time for ethical SEO to come in action so that spammers can take a step back. Trust on good SEO Services.

This article post is inspired from http://www.seroundtable.com/google-copycat-13172.html

Google Penalized Beat That Quote

Google acquired and then penalized "Beat that quote" within a day.

Yesterday BeatMyQuote.com was purchased by google for £37.7 million. And within 24 hours Google decided to lower its ranking due to the violation of Google's webmasters guidelines.

As the news came out that Google acquired the price comparison site, SEOs like SEOBook called out the site’s aggressive SEO tactics. Aaron Wall shows how the site was using SEO techniques that went against Google’s guidelines, such as link buying, doorway pages and other questionable techniques.

Google's New Farmer Update or Panda Update

In an interview with Wired magazine’s Steven Levy Googlers Amit Singhal and Matt Cutts speak more about the recent Farmer algorithm update.
One of the interesting things they say is that last year’s launch of the “Caffeine” indexing infrastructure as it played a important role in upping the visibility of “shallow content.”
According to Amit Singhal Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow.

What Is Search Engine marketing

Search Engine Marketing or SEM is getting trafficand targetted visitors on your website from the search engine. It is shortened to call Search Marketing. 

SEM is covering two areas in detail:

1. Traffic through SEO process(Organic)

2. Traffic through Paid Seach or PPC(In-Organic)

SEM is not only getting traffic through paid search, as many people believe. SEM includes pure organic and usual seo methods also. 

There are some tools which are very much helpful in getting your SEM project chive success:

1. Keyword Research tools - you cn take refrences from two or three tools.

2. Links from different related websites and forums etc.

3. URL shorteners which help you in spreading your links on the web or on social media. It is used to wrap your original link. 

4. Web Analytics tools helps you in getting reports and different real time stats on your SEO and SEM project. 

SEO and SEM together is now taking the lead in getting high business to the clients eventually attaining high returns from their investment. In India SEO and SEM is a huge success.