Sunday, April 4, 2010

Content Strategy



Content Strategy is an vast emerging field of practice within the discipline of User Experience Design (UXD). It also describes in a professional context the roles, work products, knowledge, methodology, and perspectives of content strategists.
Content is a substance. No matter the publication , platform, or format, content refers to everything that conveys meaning. Content includes the text, graphics, video, and audio that make up an interactive experience. Technically, Web content can be anything that
appears on a website, including words, pictures, video, sounds, downloadable files (PDF), buttons, icons, and logos. Everything is content.

Prominent Content Strategists
1. e bay
2. Facebook
3. Verizon
4. General Mills etc.....
Content Strategy Work Products
The work products typical of content strategy are diverse:
* Content inventory
* Copy deck
* Content assessment
* Editorial strategy
* Content audit
* Content gap analysis
* Comparative content analysis
* Content and messaging strategy
* Content conversion/migration strategy
* Content flow schematic
* Content approval workflow
* Search Engine Optimization (SEO) strategy
* Metadata strategy
* Editorial calendar
* Brand strategy
* Style guide

Saturday, April 3, 2010

Articles Exchange

Articles exchange is a new and powerful way to achieve mutual website promotion and to improve your website Google PageRank.

As you know, major search engines are trying to diminish the value of traditional text link exchange. They created and successfully implemented different algorithms to find out if links, which are pointing to your website, belong to link exchange companies and are not natural links that webmasters place as a result of your websites' recognition and appreciation.

In order to make your website popular and successful, you must find a way to have your website mentioned or linked on relevant websites and you must make sure links do not belong to any link exchange farms.