Content Strategy

Content Strategy is an vast emerging field of practice within the discipline of User Experience Design (UXD). It also describes in a professional context the roles, work products, knowledge, methodology, and perspectives of content strategists.
Content is a substance. No matter the publication , platform, or format, content refers to everything that conveys meaning. Content includes the text, graphics, video, and audio that make up an interactive experience. Technically, Web content can be anything that
appears on a website, including words, pictures, video, sounds, downloadable files (PDF), buttons, icons, and logos. Everything is content.

Prominent Content Strategists
1. e bay
2. Facebook
3. Verizon
4. General Mills etc.....
Content Strategy Work Products
The work products typical of content strategy are diverse:
* Content inventory
* Copy deck
* Content assessment
* Editorial strategy
* Content audit
* Content gap analysis
* Comparative content analysis
* Content and messaging strategy
* Content conversion/migration strategy
* Content flow schematic
* Content approval workflow
* Search Engine Optimization (SEO) strategy
* Metadata strategy
* Editorial calendar
* Brand strategy
* Style guide