On Page Optimization is a very important aspect in SEO. Without support of On-Page SEO Off-Page can not do any great leap in the traffic and ranking of the site.
Many of these on page techniques are also needed to track the websites performance like the Google Webmaster Tool and The Google Analytics.
1.Keyword research and Analysis
2. Doc type Analysis
3. Optimization of title tags of all important pages
4. Optimization of other Meta tags (Description etc…)
5. Optimization of header tags H1, H2, and H3
6. Analysis of bold tag
7. Optimizing JavaScript and CSS codes
8. Optimization of non index able attributes like Frames
9. Optimizing HTML Source Code
10. Image optimization
11. Hyperlink Optimization
12. Optimizing internal linking structure (Navigation)
13. Optimization of external Links
14. Broken links analysis & correction
15. W3c Validation
16. Creation & Optimization of HTML Site Map
17. Creation, Optimization & Submission of Yahoo (TEXT) Site Map
18. Creation, Optimization & Submission of Google (XML) Site Map
19. Website architectural correction
20. Content Optimization
21. Canonicalization error correction
22. Blog Setup
23. Google Analytics Setup
24. Google Webmaster Tool
Optimizing a ecommerce website needs a different approach. This is what is done onsite on these sites. An ecommerce sites itself means there are lots of you can say thousands of products available under various categories and sub-categories for sale. Each of these categories and sub-categories is presented using paginated pages and the visitor on the site is given some controls to be able to view view products based upon price, availability and various other attributes. Each of these different views and each paginated page of products use unique URLs, but the introductory copy is common to all pages and views within the category or sub-category.
The quick and easy approach to focus on the main category and sub-category landing pages by:
a) No-indexing all paginated pages using: in the head section of each page and
b) Introducing the canonical tag to all paginated pages, indicating the parent category or sub-category page and the canonical
version using: .
The effect that comes after these changes are quite noticeable and important. By no-indexing the paginated pages Google was no longer required to crawl and index pages that present largely the same content as other pages in the same category. This brought immediate focus to these important landing pages for the keyterms used in the descriptive category copy, which was no longer duplicated.
To notice the changes, the he paginated pages were no-indexed they were not no-followed. This means that the linked product detail pages, which are all unique, are still visited by the crawlers and this improved the indexing of these pages.
Additional Onsite SEO Enhancement:
Identifying keyterm themes relevant to each category then prioritizing the various keyterms and ensuring they were used appropriately in the page titles and content. In some cases dynamic elements that bring fresh, relevant content to each of the key, category landing pages.
Its also better to make segmented sitemap that present less than 100 links per page, built from the product database. This step will improve search engine position and greater traffic.
The result of these fairly simple onsite changes has made big increase in traffic arriving from the organic SERPs as a result of both generic and long tail searches, due to significantly higher rankings for various terms. Also, the relevant category pages are those which are returned in the SERPs and visitors are now entering the site through category pages that are most relevant to their queries. Visitors are therefore finding what they were looking for and clients are selling more products so everyone @@@@@ happy.
People often wonder nowadays about the Social Media Marketing Strategy . The general questions that are in mind always are: >>How to start social media marketing campaign? >>What’s the plan & strategy behind social media? >>What are the goals for Social Media Marketing? >>How much time it will take to display the results? >>And what are the risks behind Social Media? To answer these questions the best way will be to Social Media as - >>The most effective way of getting netizens attention and to reach online people.
>>People tend to take part in online conversations and are happy to communicate with brands.
>>The information found on the Social Web can be quite interesting and quite informative when applied to a business. Social Media Marketing Plan Steps:1. Start with the Goals:Increase brand awarenessBuild authorityLearn more about your target audienceGain inbound linksEducate and inform your customersImprove customer serviceMaintain and manage your brand reputationReach new channels of customers through new channels.Create direct connection between customer & the company2. Create a Strategy Based on Research:Find if your target audience is onlineFind out the successes and failures of other social media campaignsCreate real timeline for the campaignAlways measure the results.3. Follow these steps:>>>Methods:Write/Read a blogShare a Photo, VideoBookmark a WebPagePost a Question OR Start a PollGive replies to asked questions OR participate into other’s PollAdd a CommentWrite a reviewSubscribe to a Website>>>Community:Most social media strategies are based on the community and how you will connect with the people you want to bring around your business.>>>Neighbors:Reach out to others like friends of your friends in your community, comment, and share.>>>Attention:Try building awareness and encourage relationships with the media i.e. the community you are in and with the medium i.e. the Social Media.>>>Measurement:Reader commentsRSS SubscribersTwitter FollowersFacebook FansDiggsLinksVisitsSearch ResultsPodcast SubscribersStumbles>>>Risks:People talk about you in a bad way thats the risk in this. Try not to hurt anyone. As this is a growing trend and field so you will get to read more on this in later posts. Keep waiting
Have you heard about SEO for mobile sites. This is a buzz around for some time now. SEO for mobile websites is very popular these days. This is important as we can now have access to these website anywhere anytime to solve our different kinds of problems.Like we need to find a a bike mechanic or you want a food outlet nearby some highway as you are out from the city at some lonely distant place or you are in the country side. So finding these services is only possible through your mobile as you are not having any laptop there. Mobile SEO can be useful through Google Maps and other local SEO techniques to get Google rankings. These short services are a boon at times. E-Commerce solutions and services are also getting benefited from the mobile SEO services for purchasing their needs like booking some ticket for a Music Show of your favourite musician you just got to know about.
Google take this thing into account for mobile industry and then they allowed Adwords campaign on mobile devices. Here comes the "Mobile Keyword Tool" from Google.
With this "Mobile Keyword Tool" from Google you will get keyword suggestion for Mobiles. You just have to have the Keyword Tool from any mobile-only ad group and you will get mobile specific results from Google. At present there is no mobile suggestions available in standalone version of the tool so you have to login into your account directly.
Factors that need to take care of in Mobile Website SEO Process:
1. Apply general on-site optimization techniques: Certainly SEO for mobile website will be different than a general website but you can apply few basic general website techniques to your site. Use all the SEO “on-page optimization” practices that you know:
a. Title tag optimization
b. Meta tag Optimization
c.Uses of heading tags
d. URL Optimization & Anchor Optimization
2. Ensure you key content is placed in the top part of the page as the users and bots will find it a lot easier there.
3. Your website should allow crawl by Mobile search engines. Here’s the list of mobile search engines:
4. Submit your website to Yahoo Site Explorer Mobile Submit page. Here it’s:
http://siteexplorer.search.yahoo.com/mobilesubmit
http://medio.com/partners/addyourmobilesite/ 5. See how your website is opening in mobile browser: http://ready.mobi/launch.jsp?locale=en_EN 6. Accessibility: In order for a site to work on a wireless device, it must be compatible to website accessibility guidelines, as set out by the W3C http://www.w3.org/WAI/ 7. Maximum total page size recommended is 20 kilobytes. 8. Use Valid XHTML Coding: WML is the specific language for mobile users but is XHTML is widely used so here are the tips for XHTML. Mobile search engines have more trouble in accessing the webpage if there is invalid code. So avoid the risk of not opening the website later on by validate the webpage. You can validate through W3C Validator. Character encoding should be UTF-8 there. You have very limited screen, about 2×3 inches or so consider the size in mind for the total web page to display all the content. If you are going to launch a e-commerce site, consider creating an m-commerce site (mobile site). Remove Flash, Java and any plug-in content unless necessary. Do not opt for advertising as you already have limited screen space.
All images should be striped out, unless they are must for your site. 9. Optimize for Local Search – ensuring that your site is well optimized for local search, means that people should be able to find you when they are looking for local resources. Update your profile and include links to your mobile site (if you have one) and make it easy for users to find your business. As gone are the days for yellow pages or other classified sites with the launch of Mobile sites.
HTML is vry important and integral part of SEO. As doing On-page SEO is dependent on the ease of the HTML and how better you know it. Though HTML is not very difficult to learn for SEO needs. As a SEO Professional involved in On-Page SEO , you will be interested in those changes made in HTML 5, which will affect your work. As this is still very new so here are some of them:
1. Improved page segmentation. Search engines are getting smarter and they are applying page segmentation into their consideration. Basically, page segmentation means that a page is divided into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. In present HTML, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.
2. A new "article" tag. The new tag is the best addition for a SEO in their profession. This tag allows you to mark separate entries in an online distribution, such as a blog or a magazine. When articles are marked with the tag, this will make the HTML code cleaner because it will reduce the need to use
tags. Also, probably search engines will put more weight on the text inside the tag as compared to the contents on the other parts of the page.
3.There is a new "section" tag. The new tag can be used to identify separate sections on a page, chapter, book. The advantage is that each section can have its separate HTML heading. As with the tag, it can be presumed that search engines will pay more attention to the contents of separate sections. For example, if the words of a searched keywords are found in one section of the page, it means higher relevance of that section for that keyword searched.
4. A new "header"tag is included. The new tag (which is different from the head element) is a boon for the SEO experts because it is very useful. The tag is very similar to the tag but the difference is that it can contain a lot of stuff, such as H1, H2, H3 elements, whole paragraphs of text, hard-coded links (and this is really important and beneficial for a SEO), and any other kind of information you feel relevant to include.
5. A new "footer"tag. The tag might not be as useful as the one, but still it allows to include important information there and it can be used for SEO purposes as well. The and tags can be used many times on one page – i.e. you can have a separate header/footer for each section and this gives really a lot of flexibility and convenience.
6. A new "nav" tag. Navigation is one of the important factors for SEO and everything that eases navigation is always good for everyone. The new
tag can be used to identify a collection of links to other pages.
But still HTML 5 is still to come in the common use. When more pages will be made in HTML 5, search engines will pay more attention to HTML 5. Only then it will be possible to know how exactly search engines will treat HTML 5 pages. Also, it will take some time for browsers to adjust to HTML 5. Keep waiting for HTML 5 SEO's!!!!!!!
