Wednesday, April 28, 2010

How to Get Started With Social Media Marketing Strategy Effectively

People often wonder nowadays about the Social Media Marketing Strategy . The general questions that are in mind always are:
>>How to start social media marketing campaign?
>>What’s the plan & strategy behind social media?
>>What are the goals for Social Media Marketing?
>>How much time it will take to display the results?
>>And what are the risks behind Social Media?
To answer these questions the best way will be to Social Media as - 

>>The most effective way of getting netizens attention and to reach online people.
>>People tend to take part in online conversations and are happy to communicate with brands. >>The information found on the Social Web can be quite interesting and quite informative when applied to a business. Social Media Marketing Plan Steps:1. Start with the Goals:Increase brand awarenessBuild authorityLearn more about your target audienceGain inbound linksEducate and inform your customersImprove customer serviceMaintain and manage your brand reputationReach new channels of customers through new channels.Create direct connection between customer & the company2. Create a Strategy Based on Research:Find if your target audience is onlineFind out the successes and failures of other social media campaignsCreate real timeline for the campaignAlways measure the results.3. Follow these steps:>>>Methods:Write/Read a blogShare a Photo, VideoBookmark a WebPagePost a Question OR Start a PollGive replies to asked questions OR participate into other’s PollAdd a CommentWrite a reviewSubscribe to a Website>>>Community:Most social media strategies are based on the community and how you will connect with the people you want to bring around your business.>>>Neighbors:Reach out to others like friends of your friends in your community, comment, and share.>>>Attention:Try building awareness and encourage relationships with the media i.e. the community you are in and with the medium i.e. the Social Media.>>>Measurement:Reader commentsRSS SubscribersTwitter FollowersFacebook FansDiggsLinksVisitsSearch ResultsPodcast SubscribersStumbles>>>Risks:People talk about you in a bad way thats the risk in this. Try not to hurt anyone.

As this is a growing trend and field so you will get to read more on this in later posts. Keep waiting

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