Have you heard about SEO for mobile sites. This is a buzz around for some time now. SEO for mobile websites is very popular these days. This is important as we can now have access to these website anywhere anytime to solve our different kinds of problems.Like we need to find a a bike mechanic or you want a food outlet nearby some highway as you are out from the city at some lonely distant place or you are in the country side. So finding these services is only possible through your mobile as you are not having any laptop there. Mobile SEO can be useful through Google Maps and other local SEO techniques to get Google rankings. These short services are a boon at times. E-Commerce solutions and services are also getting benefited from the mobile SEO services for purchasing their needs like booking some ticket for a Music Show of your favourite musician you just got to know about.
Google take this thing into account for mobile industry and then they allowed Adwords campaign on mobile devices. Here comes the "Mobile Keyword Tool" from Google.
With this "Mobile Keyword Tool" from Google you will get keyword suggestion for Mobiles. You just have to have the Keyword Tool from any mobile-only ad group and you will get mobile specific results from Google. At present there is no mobile suggestions available in standalone version of the tool so you have to login into your account directly.
Factors that need to take care of in Mobile Website SEO Process:
1. Apply general on-site optimization techniques: Certainly SEO for mobile website will be different than a general website but you can apply few basic general website techniques to your site. Use all the SEO “on-page optimization” practices that you know:
a. Title tag optimization
b. Meta tag Optimization
c.Uses of heading tags
d. URL Optimization & Anchor Optimization
2. Ensure you key content is placed in the top part of the page as the users and bots will find it a lot easier there.
3. Your website should allow crawl by Mobile search engines. Here’s the list of mobile search engines:
- Google XHTML http://www.google.com/xhtml
- Google Mobile http://www.google.com/mobile/
- MSN/Bing http://home.mobile.live.com/Home.mvc
- Yahoo Mobile http://mobile.yahoo.com/search
- ABPHONE http://www.abphone.com
- AOL Mobile http://mobile.aolsearch.com
http://siteexplorer.search.yahoo.com/mobilesubmit
http://medio.com/partners/addyourmobilesite/
5. See how your website is opening in mobile browser: http://ready.mobi/launch.jsp?locale=en_EN
6. Accessibility: In order for a site to work on a wireless device, it must be compatible to website accessibility guidelines, as set out by the W3C http://www.w3.org/WAI/
7. Maximum total page size recommended is 20 kilobytes.
8. Use Valid XHTML Coding: WML is the specific language for mobile users but is XHTML is widely used so here are the tips for XHTML. Mobile search engines have more trouble in accessing the webpage if there is invalid code. So avoid the risk of not opening the website later on by validate the webpage. You can validate through W3C Validator. Character encoding should be UTF-8 there. You have very limited screen, about 2×3 inches or so consider the size in mind for the total web page to display all the content. If you are going to launch a e-commerce site, consider creating an m-commerce site (mobile site). Remove Flash, Java and any plug-in content unless necessary. Do not opt for advertising as you already have limited screen space.
All images should be striped out, unless they are must for your site.
9. Optimize for Local Search – ensuring that your site is well optimized for local search, means that people should be able to find you when they are looking for local resources. Update your profile and include links to your mobile site (if you have one) and make it easy for users to find your business. As gone are the days for yellow pages or other classified sites with the launch of Mobile sites.