What Things Does Google Result Counts

Google Search Result is always based on the basic things. These basic things are and will always be the key in SEO. These are:
 1. Keyword Density
 2. Keyword prominence
 3. Back links
 4. Content
Keyword density
The density of keyword is a very important aspect. It affects the ranking of your page. The higher the keyword density the higher is your rank so one should always include a 30-40 word paragraph containing keyword rich content, thus increasing the keyword density.
Keyword prominence
The keywords you have chosen should appear in Title, Meta Tags and H tags with some occurrence in the body also. So you should not define "Google Search Result" without putting the word "Google Search Result"" in the body of the definition. This means H and P tags should go hand parallel to each other for the effectiveness of the keyword for that page.
Page rank and back links
The more is the inbound links to your site, the better will be the page rank of your site. Also it is important to put relevant links to your site. Google also takes into consideration the words (or Anchor text) that appear in your back links.
Content
Content of your site is the key thing. Write natural contents with a good flow and users will be interested reading it. Do Not bother about the Search Engine Bot while writing the content. The content loved by readers will be also loved by the bot. 
The best proof of it is you are reading till the last line of this post because it has the content for you to help you.