Best Google Penguin, Panda, Hummingbird SEO tips, trends and tricks for effective online digital marketing campaigns for Small and big businesses.
Thursday, April 22, 2010
How To Search And Download ebooks From Google? A Simple Trick
To find a book online is sometimes a very tedious job. You need a specific book from the Internet, and you are trying every kind of keywords for it, but all in vein. So what to do then? Try a few search codes to find a book online. I think this piece will help you a lot next time you are sitting there to find a book. These tricks are tried by me personally and they worked for me.
Quote:
Code:
+("index of") +("/ebooks"|"/book") +(chm|pdf|zip|rar) +Topic of the book
To Find a particular eBook file
Try this query:
Quote:
Code:
allinurl: +(rar|chm|zip|pdf|tgz) TheTitle of the book
Happy Book searching for you!!!!! @@ CHEERS
Wednesday, April 21, 2010
Dominating The Search Engine
Dominating the search result is the most challenging task in SEO. Doing seo and to dominate are quite different things. Dominating is lot of a tricky task. I am going to figure out a few what I consider are the most important and basic things:
1. Register a good domain name for your site that contain your most important and competitive keyword.
2. Make the pages of your sites named accurately. Get specific names for the page, like services.html or contact.html
3. Build as many links for your site as you can. Rely more on quality link related to your site's theme. Opting for directory submission services is a wise thing which is one-linking. You can also do two-way and three-way link building.
4. Get some well written articles for your site and you deal with. Submit them to good article directories with good page rank. Check that the pages of these sites are cashed regularly by search engine Bots.
5. Name the images used in your site according to the image only like if its an apple name it apple.jpg etc.
6. Get profiles on as many Social Networking as you can.
7. Participate in forum discussion about your site and work. But dont through unnecessary links there or you will be declared spammer by site admin.
SEO Techniques And Practices
Search Engine Optimization(SEO) is now a days a very essential part of ones business online. As nowadays we meet many of our needs online. We go online to meet many of our needssay for example: electronics item like mobile, cameras, laptops, washing machine etc. to count a few among many other things even groceries. We just fing the best deal for us which meets our need and wallet. So the basic idea is that you opt to purchase those items only which are found in the top of a search engine result like on Google, Yahoo, Bing etc.
So all you need to get your business on the top search result called "SERP" is to get SEO Services for your business product or you can say the website through which you run your business. There are a Thousands of SEO Service Providers all across the World. lets not go into that here.
The other most important part of SEO is that - "Know Your Keywords". This is because any SEO Service Provider will need your keywords depending on the nature of your business. It may be that you are focussing only in your local territory or may be in your own country only, or globally. So the keywords need miderate modifications to get on top of your competitors. Like If you are dealing in Real Estate In India You would like to have the keywords - Real Estate in India, Best House Deals in India, Affordable House Deals in India etc. These search result will customize your optimization on search result.
But if you will take Real Estate, Best House Deals, Affordable House Deals etc., it will work as a global keywords. These keywords will take a hell lot of your time to get ranked.
The next big thing is to get a well written content content for your site. A well written content by you for your site is always upto the mark for your site and will contain the balance of your keywords of your business. As search engine loves to read natural contents. And Nature always contains beauty in itself.
Suppose the visitor is looking for "Best House Deals in India". You are on the top ten Google result. You have a chance to get clicked then, by that visitor. You already have a excellent content and information about your services. Then the visitor will make a mind to contact you for his need. (Else he will jump on to the other results available.)
The vistor who will love your content and information regarding the particular search will try to get a deal with you, and you are there for it. Are not you? A happy customer always helps you in getting another customer for you by "Word Of Mouth". As he will be praising you to his friends and family about you and this will work for you.
Have a trace of the results periodically. Get into optimizing the more you can. Dominate the search result for the keywords.
There are four golden steps of SEO and to get good business out of it. Follow these and you will be Bang On Target-
1. Attract Visitors
2. Convert Visitors Into Potential Customers
3. Retain And Grow Customers Like A Chain
4. Measure And Optimize
Monday, April 19, 2010
Get A FeedBurner Account for Your Blog Today
If you dont have a FeedBurner Account for your blog this is the guide that will guide you to install or set up one for you.
Step By Step Method To Get FeedBurner :
Since FeedBurner is owned by Google, you need to have a Google email account. Sign up for a free, This is simple and fast.
Go to FeedBurner and sign in with your new Google email account.
After you've signed in, you will see "Burn a Feed right this instant", just type in your blog URL, and click NEXT
It will take you to another page where you can see your Feed Title, and your Feed Address. If everything is correct and you 're happy, then click NEXT
Now you are on another page, read over it carefully! Don't worry; it is a short summary telling you that your Feed is now live! Click Next
You're now on yet another page, read over it! I usually leave this page alone and just click NEXT
Now you are in your Feed account homepage, click on PUBLICIZE tab
On your left side bar, click on Email Subscription, and click on ACTIVATE
On this page you will find the codes for your blog, copy these codes, and go to your blog layout.
Choose where you want to place this widget on your blog, click on Add Element, click on HTML/Javascript, and paste the codes onto its element. Make sure to save your work!
To offer subscription via readers, go to your FeedBurner, click on PUBLICIZE, click on Chicklet Chooser on the left side bar, and it will take you to another page.
You can either pick what readers you would want to offer to your viewers, or just use FeedBurner standard icon, and scroll down to the bottom to get your codes.
Copy and paste these codes to your blog in the same manner as you've done with the email subscription.
Your blog is now ready for subscribers! Once you have FeedBurner feed, you can also earn Google adsense for your feed.
Many services such as Technorati, NetWorkedBlog, or Amazon Kindle Publishing will ask for this feed, and you can provide them with your blog feed from FeedBurner.
If you have more than one blog, repeat these same steps for each blog!
10 Bing Search Engine Optimization (SEO) Tips
As Bing has emerged as a great Search Engine in the queue of Google, Yahoo and many other Search Engines, people specially Webmasters wants to know more about it as how to improve their sites ranking and position on BING. Bing is very much the same like Google and Yahoo but it has some different kind of algo and methodologies follwed like any other. As every search engine follows some different kind of working methodology. Here are some steps you will love to follow for your site to rank on Bing:
Tip 1: Web Page Title
It is very important that your page title contains the key words that would summarize the contents of your page and you are focussing to target on for the audience.
Tip 2: Your Web Domain Age
Bing loves websites with older domains. The earlier you register/create your domain, the better Bing will know and rank you website. So if you are looking into developing a new website, it would be best to purchase or use an older domain.
Tip 3: The right Text and The Right Measure For It
Bing appears to give pages with 300 – 500 words with higher rankings. Unlike Google, Yahoo, or Cuil, Bing focus more on the relevance of the page title to the contents on the page.
Tip 4: A lot of Quality Links
Build as many quality back links to your website as possible. However, a good link is sometimes better than 100 regular links and a bad link will actually lower your rankings. So be sure that the links to your page are strongly relevant to your websites contents.
Tip 5: Static Links Are Better
Is best to keep all your URLs static and simple. A static URL is easier to bookmark and easier to index for search engine especially BING.
Tip 6: Linking To Other Web Pages
In contrast to Google, Bing does not penalize your page rankings if you create a link to a page outside of your website.
You can still have external links while not get penalized. All you have to do is to add rel=”nofollow” in all your link tags.
EX: ‹a href=”samplelink.html” rel=”nofollow” >
Tip 7: Be Friendly To The Bing Crawlers
Be sure to have a “robots.txt” file in your main directory that allows the MSNBot to crawl your site. You should also prevent web crawlers from crawling specific files and folders.
Tip 8: Organized HTML Coding Style
Bing likes web pages that are designed and coded according to W3C (World Wide Web Consortium) standards. This means that you should design web pages with well-formed HTML tags & codes, be sure that your page does no have any unclosed tags or broken links. You can use the W3C validation service to test your page for optimum Bing result.
Tip 9: Update Your Page Status Regularly
If a page from your website is removed or changed to a different URL location, then you need to redirect your visitors to that new web page.
Tip 10: Protect Your Users
Your web site should not lead visitors to unwanted malware or third-party websites that contain malicious contents or contents that are unrelated to your page.
Some more useful Bing Optimization tips:
1. Register your website at Bing Webmaster. This way you can see the full report/analysis of your website on Bing.
http://www.bing.com/webmaster
2. Adding rel=nofollow in your link tags will prevent link juice leakage and prevent search engine link penalization.
EX: ‹a href=”samplelink.html” rel=”nofollow” >
3. Bing Site Submission: http://www.bing.com/docs/submit.aspx
Hope you will get your site be able to rank and indexed on Bing now keeping in mind the points that I have mentioned in this post.
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