As Bing has emerged as a great Search Engine in the queue of Google, Yahoo and many other Search Engines, people specially Webmasters wants to know more about it as how to improve their sites ranking and position on BING. Bing is very much the same like Google and Yahoo but it has some different kind of algo and methodologies follwed like any other. As every search engine follows some different kind of working methodology. Here are some steps you will love to follow for your site to rank on Bing:
Tip 1: Web Page Title
It is very important that your page title contains the key words that would summarize the contents of your page and you are focussing to target on for the audience.
Tip 2: Your Web Domain Age
Bing loves websites with older domains. The earlier you register/create your domain, the better Bing will know and rank you website. So if you are looking into developing a new website, it would be best to purchase or use an older domain.
Tip 3: The right Text and The Right Measure For It
Bing appears to give pages with 300 – 500 words with higher rankings. Unlike Google, Yahoo, or Cuil, Bing focus more on the relevance of the page title to the contents on the page.
Tip 4: A lot of Quality Links
Build as many quality back links to your website as possible. However, a good link is sometimes better than 100 regular links and a bad link will actually lower your rankings. So be sure that the links to your page are strongly relevant to your websites contents.
Tip 5: Static Links Are Better
Is best to keep all your URLs static and simple. A static URL is easier to bookmark and easier to index for search engine especially BING.
Tip 6: Linking To Other Web Pages
In contrast to Google, Bing does not penalize your page rankings if you create a link to a page outside of your website.
You can still have external links while not get penalized. All you have to do is to add rel=”nofollow” in all your link tags.
EX: ‹a href=”samplelink.html” rel=”nofollow” >
Tip 7: Be Friendly To The Bing Crawlers
Be sure to have a “robots.txt” file in your main directory that allows the MSNBot to crawl your site. You should also prevent web crawlers from crawling specific files and folders.
Tip 8: Organized HTML Coding Style
Bing likes web pages that are designed and coded according to W3C (World Wide Web Consortium) standards. This means that you should design web pages with well-formed HTML tags & codes, be sure that your page does no have any unclosed tags or broken links. You can use the W3C validation service to test your page for optimum Bing result.
Tip 9: Update Your Page Status Regularly
If a page from your website is removed or changed to a different URL location, then you need to redirect your visitors to that new web page.
Tip 10: Protect Your Users
Your web site should not lead visitors to unwanted malware or third-party websites that contain malicious contents or contents that are unrelated to your page.
Some more useful Bing Optimization tips:
1. Register your website at Bing Webmaster. This way you can see the full report/analysis of your website on Bing.
http://www.bing.com/webmaster
2. Adding rel=nofollow in your link tags will prevent link juice leakage and prevent search engine link penalization.
EX: ‹a href=”samplelink.html” rel=”nofollow” >
3. Bing Site Submission: http://www.bing.com/docs/submit.aspx
Hope you will get your site be able to rank and indexed on Bing now keeping in mind the points that I have mentioned in this post.
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