Wednesday, April 20, 2011

SEO And SMO Should Go Together To Maximize Online Marketing For Increasing The ROI

The term SMO has revolutionized the Search Engine Industry. SMO is meant for increasing the exposure of your business, brand and product. It aims at creating a trust for your  business, brand and product. Whereas, SEO is optimizing your website to reach the top of the ranking in any search engine.


When you are at the top in ranking on any keyword users will click your site and look for the product and services they want. On the other-hand SMO aims at getting maximum business from the people who are in their network through various Social Media Platforms like Facebook, Twitter, MySpace, Stumble Upon etc.


But the new facts of Internet maketing tells that SEO - Search Engine Optimization is not the only responsible for the all the leads and business today. Today users are more inclined towards the search results which are having a social touch with them. Social Network presence are more influencing the people and this is all due to its touch with the people who re around him and who belongs to the society around him. 


But to give it more twist we must run SEO and SMO together. Following points must always be keep in mind while doing a business online:
1. Get in touch with people who are active on Twitter, Facebook and other such big Social Platforms. 
2. Local listing of your business on Google, Yahoo, Bing.
3. Share your presenttions and bideos which shows and talk about your business on nig sites which drive huge traffic like Slideshare, LinkedIn, Facebook, Orkut(though it is dying these days after the arrival of Facebook) and Youtube. The bideos and presentations must tell about your business efficiently.
4. Discuss about your business on Forums, Blogs, Business Networking Sites etc.
5. Get reviews from experts in your business and publish them. Positive reviews are more powerful for your good business nowadays than any other things. Reviews have affected many businesses in the recent months both positibely and negatively.
6. Integrate your website and Blog with Social Media where you have a good credential. It will boost your SEO ranking on the serch engine as well as increase your leads from targeted customers and eventually increasing your market.
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  2. Social Media Optimization is one of the two online procedures of off-page optimization campaign. SMO basically intends to highly increase the number of unique visitors; few of the many examples are sharing buttons, RSS feeds, social news, polls, images, and videos. Combining this method on the SEO (Search Engine Optimization) will surely give a great impact in terms of rankings, traffic, ROI and the like.

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