Sunday, October 20, 2013

What To do Now After Hummingbird? Why this Update? How Will It Affect Better Searching?

What Is Hummingbird Algorithm? Why this Update? How Will It Affect Better Searching For Users? What SEOs should do Now? These are some questions which comes in our mind ever since the launch of this update.

It was September 27th when the World was happy celebrating the 15th Birthday of Google. On this day, Google introduced the first of its kind algorithm named "Hummingbird". Hummingbird was introduced to bring improved search results for Desktop, Laptop, Mobile devices, and Voice command for search on advanced and intelligent devices. There is no doubt that Google is evolving its Search Engine in a much faster pace than any other Search Engine. This update is introduced to bring more natural search results in order to kill Spamy websites to rank.

Hummingbird has taken into account factors like Long-tail Keyword, Page Authority, Mobile Search, Voice Search, more concentration on content quality, and knowledge graph to give its user a more semantic and much improved result. Long-tail keyword is the biggest beneficiary. I personally think that though people were using keywords like SEO Agency Delhi or SEO Consultants Delhi for hiring a Seo firm for their business, but it is most likely that people will search for "How To Find A Good SEO Company" or "How to Find Good SEO Specialists for My Business".

These enhanced search result is said to be that no search has gone beyond the results shown after the Hummingbird update has hit the web. This has affected nearly more than 90% of the of a web searches. This was user focused update, depending upon the understandings and the thought process of a searcher and then providing better answers to every queries by a Googler. Better results for longer search queries is the finest example of the Hummingbird. Earlier Google was delivering results based on important words from any query, but now each individual word from the query is processed and the result is delivered after examining the whole meaning of the search phrases used. With this advance algorithm, you will now find the exact result for your searches like "best butter chicken near my area". Best butter chicken is understood, but what about - near my area? This is possible now. Google will now give you the result based on the area you live in after checking your Google profile. And yes you have to be logged into your Google account to get this result. (But of course, the restaurant owner will not be able to know of this search by this user as he was logged into his Google account and Google's privacy policy has declared that it will not disclose private data of any user who is logged in, as it comes under the account activity of the user). Google is geared up for the next generation of search result. This is to make sure that the Googlers will now interact, speak, participate and contribute to the Google product more often and more effectively.

Is Seo Dead Now?

Is SEO dead now, is what everyone is wondering about these days after this algorithm. The answer is No, SEO is not dead. Seo is more intelligent now. Those who were considering SEO a less preferred task over other technical jobs, will now respect this job more. SEO is alive now if you know how to cope with the changing pace infact fast changing pace of Google, updating its algorithm to give the user a more user oriented and user oriented result. SEO is no more a link building activity, where you will build more and more rich anchor text links and rank your keywords high on most of the business terms. And since the beginning, Google has been shouting - "Be original, be relevant, be informative about your product, contribute value oriented content for its users and you will get benefited in the Search Engine." Those who have always believed in the concept of high quality content and you were never involved in easy spammy link building practices, you will be in a win win position. You will get high traffic with the help of long tail keyword searches.

What to do now? Whats the Future?

Now, if you were having duplicate content, just change it and write a fresh content for your business. If you have written original content for your business, you have to tweak it in a way to make it easier for the search engine to be able to make it searchable for long-tail queries like why, how, when, how to, what and where. You have to make sure that you are able to make your page and content searchable for more than four to five(4 to 5 word most necessarily and most likely). This will be a long lasting effort from you and you will get long term benefits from this. Share your content on Social Sites, the likes, share and comments that you will get are now going to affect your SEO. Presence of your links on Authority websites is the only to build links. Inbound links for your website is still valuable. Do not get into the trap of building links from directories, bookmarking website etc. While posting articles for your content marketing, just post it on a single website. DO not republish the same content again and again on other article sites. Web 2.0 is now going to play a bigger role in your SEO strategy.

Saturday, October 19, 2013

What Clients Should Know About Penguin 2.1 & Hummingbird

As many of us are already facing fall in the ranking and traffic due to the recent changes and Penguin 2.1 updates in the algorithm. The results being displayed in the SERP is still not stable and is fluctuating. We had a rank check this morning and just before some time from now. We have seen changes in the rank ranging from 5-10 in position in general and even upto position drop in some cases. Even yesterday’s rank results are not the same as today’s.

How to recover faster from the recent Penguin 2.1 update and do the right thing according to the Hummingbird update? Are you looking for the answer to this question? Here is a effort from me to help you in this regard:
As already conveyed to the esteemed clients, the process of identifying areas to recover and repair(identifying bad links and disavowing through Google Webmaster Tools) are being done extensively and we are hoping for a more stable result in the SERP in the coming days. The same process is being done as a part of recovery exercise worldwide. This recovery or detoxification process (identifying bad links and disavowing through Google Webmaster Tools) is a slow process as it will be a request to Google for the reconsideration after doing all the necessary things i.e. removing improper and incorrect back-links as per the latest algorithmic guidelines. Google process all these reconsideration requests from webmasters on a random basis as per the requests. 

Once you will do the needful with our website and we will send the reconsideration request, you will be rewarded from Google again. According to  these updates, we have to rework on some key factor which played negative for us i.e. the bounce rate and less user-friendly site structure and navigation. As Google doesn’t want to give results to its users having high bounce rate. Also If the time spent by the visitor is also very less then it also affects the site ranking according to the current algorithmic evaluations. 

SEO is no more a Directory and Bookmarking stuff only, it needs high-end experience to get a successful SEO campaign. Build content around your Domain, participate and contribute to the web. That's the key... Happy Seoing and safe & fast Penguin recovery.

Thursday, July 11, 2013

All in One SEO Pack And Other WordPress SEO plugins To Improve SEO Ranking & Traffic

One important thing that is gaining popularity these days is : Seo's are getting more and more Wordpress, Joomla and Magento websites and Blogs to optimize. And most of these sites are even eCommerce sites. The challenge in working with these websites is that there is no traditional html, aspx or php pages for these websites.

Here I am going to talk about Wordpress specially. SEO in wordpress is quite easy, if you follow the simple things as guided by the wordpress help or the wordpress plugins guide. For SEO in Wordpress, several SEO plugins are available. For more than over 30 million Blogs on Internet, its a challenging task to get your content be found by readers. It really feels stupid if you give your heart out in writing your blog post and still if it does not reach significant amount of readers. 

Some Great Essential WordPress SEO plugins to improve SEO Ranking, Traffic & Usability are:
1. WordPress SEO by Yoast
For much better performance also try and use - Yoast's Google Analytics plugin.

2. All in One SEO Pack

3. Simple URLs


4. RB Internal Links


5. NextGen Gallery and Lightbox Plus:


6. Widget Logic


7. W3 Total Cache


8. Redirection 

9. SEO Friendly Images


10. SEO Tag Cloud Widget

11. Sitemap Generator

This list contains 10 essential plugins which you can not afford to ignore if you are optimizing your Wordpress Blog or Website. You can discuss about these plugins mentioned here and more plugins in the comment section below. 

Thursday, September 13, 2012

Search Engine Optimization Has Gone Beyond Traditional Link Building Strategies

SEO/Internet marketing is the most happening word among the business owners. Everybody wants to expand its business and don’t want to confine themselves to just some local place. Everybody wants customers across the globe. So what is wrong in this? No, actually it’s a thing which should be appreciated.

Now comes the companies/Individuals who take the responsibility of doing the SEO/Internet marketing for these companies/businesses. So now the later are those who are having the core responsibility of how they will get customers for the former. What strategies are they going to follow? Nowadays millions of other person is having the same product and services who want to sell it over Internet. So how is your SEO/Internet marketer going provide you that extra edge over the other sellers. It’s time to think beyond the conventional SEO process. This is the age of social media. Get involved in more and more social media. Get your brand and business flourish on Facebook – “The GOD of Social Media”. Yes Facebook is undoubtedly the GOD of Social Media Platforms. Here you will find people from each age group. Here you will find the whole world. Here you can get gigantic customer base for your product if you can actually reach the millions of people over the social media.

What we are talking about here is getting some branding done over the social media and at other places on the Internet. One will only trust the product you are selling, either if it is being offered at the lowest price so that it can attract those who have a tight budget or the product you are selling is having enough reputation, so that people can actually neglect the price tag. This is something which is getting popular as Invisible SEO. Invisible SEO is not anywhere related to the normal SEO i.e. only building quality links for the website, getting anchored links on some other related website and getting more and more back links for the website. Invisible SEO is actually building a brand image for your product, building a quality image for your product over the huge Internet based customers, and getting attention of the millions of your prospective customers through some real time engagement. Real time engagement of the customers is possible through Social Media Platforms.

I have not said that the conventional SEO process is not worth. But I have just put a little more emphasis on the Invisible SEO. Of course we have to put our self engaged in both the link building process and the branding and managing reputation process. Giving a proper customer support after sales is also a very nice part of invisible SEO process. This will ensure a word of mouth publicity of your product and this again comes under the invisible SEO part.
Most importantly, the content for your business website will matter a lot. Never underestimate the content for the website. Your content is going to take you to the highest level. Invest a lot of time in writing the content. If you have a quality content than you are surely going to impress the masses over the Internet.

Thursday, January 5, 2012

Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?

To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links
2.       Quality Content – After Panda Content (genuine) is the KING!
3.       Site Navigation
4.       W3c Validation
 etc. along with many other things which can affect a site’s Seo Campaign.