Saturday, October 19, 2013

What Clients Should Know About Penguin 2.1 & Hummingbird

As many of us are already facing fall in the ranking and traffic due to the recent changes and Penguin 2.1 updates in the algorithm. The results being displayed in the SERP is still not stable and is fluctuating. We had a rank check this morning and just before some time from now. We have seen changes in the rank ranging from 5-10 in position in general and even upto position drop in some cases. Even yesterday’s rank results are not the same as today’s.

How to recover faster from the recent Penguin 2.1 update and do the right thing according to the Hummingbird update? Are you looking for the answer to this question? Here is a effort from me to help you in this regard:
As already conveyed to the esteemed clients, the process of identifying areas to recover and repair(identifying bad links and disavowing through Google Webmaster Tools) are being done extensively and we are hoping for a more stable result in the SERP in the coming days. The same process is being done as a part of recovery exercise worldwide. This recovery or detoxification process (identifying bad links and disavowing through Google Webmaster Tools) is a slow process as it will be a request to Google for the reconsideration after doing all the necessary things i.e. removing improper and incorrect back-links as per the latest algorithmic guidelines. Google process all these reconsideration requests from webmasters on a random basis as per the requests. 

Once you will do the needful with our website and we will send the reconsideration request, you will be rewarded from Google again. According to  these updates, we have to rework on some key factor which played negative for us i.e. the bounce rate and less user-friendly site structure and navigation. As Google doesn’t want to give results to its users having high bounce rate. Also If the time spent by the visitor is also very less then it also affects the site ranking according to the current algorithmic evaluations. 

SEO is no more a Directory and Bookmarking stuff only, it needs high-end experience to get a successful SEO campaign. Build content around your Domain, participate and contribute to the web. That's the key... Happy Seoing and safe & fast Penguin recovery.

Thursday, July 11, 2013

All in One SEO Pack And Other WordPress SEO plugins To Improve SEO Ranking & Traffic

One important thing that is gaining popularity these days is : Seo's are getting more and more Wordpress, Joomla and Magento websites and Blogs to optimize. And most of these sites are even eCommerce sites. The challenge in working with these websites is that there is no traditional html, aspx or php pages for these websites.

Here I am going to talk about Wordpress specially. SEO in wordpress is quite easy, if you follow the simple things as guided by the wordpress help or the wordpress plugins guide. For SEO in Wordpress, several SEO plugins are available. For more than over 30 million Blogs on Internet, its a challenging task to get your content be found by readers. It really feels stupid if you give your heart out in writing your blog post and still if it does not reach significant amount of readers. 

Some Great Essential WordPress SEO plugins to improve SEO Ranking, Traffic & Usability are:
1. WordPress SEO by Yoast
Url: http://wordpress.org/extend/plugins/wordpress-seo/
For much better performance also try and use - Yoast's Google Analytics plugin.
Url: http://wordpress.org/extend/plugins/google-analytics-for-wordpress/

2. All in One SEO Pack
Url: http://wordpress.org/plugins/all-in-one-seo-pack/

3. Simple URLs

Url: http://wordpress.org/extend/plugins/simple-urls/

4. RB Internal Links

Url: http://wordpress.org/extend/plugins/rb-internal-links/

5. NextGen Gallery and Lightbox Plus:

Url: http://wordpress.org/extend/plugins/lightbox-plus/
Url: http://wordpress.org/extend/plugins/nextgen-gallery/

6. Widget Logic

Url: http://wordpress.org/extend/plugins/widget-logic/

7. W3 Total Cache

Url: http://wordpress.org/extend/plugins/w3-total-cache/

8. Redirection 
Url: http://wordpress.org/extend/plugins/tom-m8te
Url: http://wordpress.org/extend/plugins/wp-seo-redirect-301

9. SEO Friendly Images

Url: http://wordpress.org/plugins/seo-image/

10. SEO Tag Cloud Widget
Url: http://wordpress.org/plugins/seo-tag-cloud/
Url: http://wordpress.org/plugins/seo-tag-cloud/stats/

11. Sitemap Generator
Url: http://wordpress.org/plugins/google-sitemap-generator/
Url: http://wordpress.org/plugins/advanced-sitemap-generator/

This list contains 10 essential plugins which you can not afford to ignore if you are optimizing your Wordpress Blog or Website. You can discuss about these plugins mentioned here and more plugins in the comment section below. 

Thursday, September 13, 2012

Search Engine Optimization Has Gone Beyond Traditional Link Building Strategies

SEO/Internet marketing is the most happening word among the business owners. Everybody wants to expand its business and don’t want to confine themselves to just some local place. Everybody wants customers across the globe. So what is wrong in this? No, actually it’s a thing which should be appreciated.

Now comes the companies/Individuals who take the responsibility of doing the SEO/Internet marketing for these companies/businesses. So now the later are those who are having the core responsibility of how they will get customers for the former. What strategies are they going to follow? Nowadays millions of other person is having the same product and services who want to sell it over Internet. So how is your SEO/Internet marketer going provide you that extra edge over the other sellers. It’s time to think beyond the conventional SEO process. This is the age of social media. Get involved in more and more social media. Get your brand and business flourish on Facebook – “The GOD of Social Media”. Yes Facebook is undoubtedly the GOD of Social Media Platforms. Here you will find people from each age group. Here you will find the whole world. Here you can get gigantic customer base for your product if you can actually reach the millions of people over the social media.

What we are talking about here is getting some branding done over the social media and at other places on the Internet. One will only trust the product you are selling, either if it is being offered at the lowest price so that it can attract those who have a tight budget or the product you are selling is having enough reputation, so that people can actually neglect the price tag. This is something which is getting popular as Invisible SEO. Invisible SEO is not anywhere related to the normal SEO i.e. only building quality links for the website, getting anchored links on some other related website and getting more and more back links for the website. Invisible SEO is actually building a brand image for your product, building a quality image for your product over the huge Internet based customers, and getting attention of the millions of your prospective customers through some real time engagement. Real time engagement of the customers is possible through Social Media Platforms.

I have not said that the conventional SEO process is not worth. But I have just put a little more emphasis on the Invisible SEO. Of course we have to put our self engaged in both the link building process and the branding and managing reputation process. Giving a proper customer support after sales is also a very nice part of invisible SEO process. This will ensure a word of mouth publicity of your product and this again comes under the invisible SEO part.
Most importantly, the content for your business website will matter a lot. Never underestimate the content for the website. Your content is going to take you to the highest level. Invest a lot of time in writing the content. If you have a quality content than you are surely going to impress the masses over the Internet.

Thursday, January 5, 2012

Why Search Engine Optimization Process Is Getting Tricky and Complex?

Why Search Engine Optimization Process Is Getting Tricky and Complex?


To rank better on search engines, Seo’s and online Marketing Experts always find new ways to get more powerful links. In the process it happens that some Search Engine guidelines are not followed. And people can rank a less informative and less important site higher to the one which deserve the better ranking. To check these tricks and to provide its users the best online search results, Search Engines, especially GOOGLE updates its ranking algorithm too often. The recent algorithm which has become a nightmare for the SEO world is the GOOGLE PANDA.

Since February 11, Panda has launched various versions to give the best results and to check spam websites to rank higher. Seo Process has now become trickier and a rapidly changing process in terms of implementation. It has made the professional look for new ways of doing the quality work and delivering the project on time. 

Key factor being considered in a Panda Algo are:

1.       Quality Links
2.       Quality Content – After Panda Content (genuine) is the KING!
3.       Site Navigation
4.       W3c Validation
 etc. along with many other things which can affect a site’s Seo Campaign.  

What To Expect after Successful SEO Campaign


What Can You Expect after a Successful SEO Campaign?


 Some of the key awards you will get after a successful Seo Campaign are: 

1.       Increase traffic and quality of leads for higher conversions
2.       Drive top rankings for your most competitive terms and high-quality long-tail keywords
3.       Improve on-page content for relevancy, visitor readability and search engine spiders
4.       Improve PageRank, keyword rankings and link popularity through strategic link building and off-page services
5.       Better site visibility on local searches
6.       Brand awareness of your product and services offered
7.       Better Brand value!
8.       Customers from around the globe
9.       Better return on your investment (ROI)
10.   Global Presence