Saturday, July 17, 2010

What Is Keyword Proximity?

What Is Keyword Proximity?

"Keyword Proximity" refers to the closeness between two or more keywords. The closer the keywords are the better it will be for the SEO Ranking of the keywords.
Keyword Proximity is the fine combination of keywords of keyword density and the prominence of that keyword in the whole content which is to be optimized. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.
Proximity is difficult to calculate when two or more keywords are used as keyword combination. Especially when the keywords are not close together.
Keyword proximity considerations should include the proximity of keyword or keyword phrases to other keyword occurrences within the page, as well as the top of the page. After all, the top of the page usually tells you what you are there to read about.

How Proximity Of Keywords is useful for Seo Ranking?
Ofcourse to get high rankings on search engines like Google, Bing and Yahoo a good proximity does help, but it's not everything. We all know that very well.
And as every small steps make a giant Google position, it has its added usefulness and advantage.
The usefullness raises higher when is't also taking into account the weight of words in HTML elements like "Title".
or .
For example:

How Keyword Proximity Affects Search Engine Rankings.

How Keyword Proximity Affects Rankings In Search Engine.

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

Lets discuss one more thing in this post which is very much related to Keyword Proximity and that is
"Keyword Prominence".
Keyword Prominence:-
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Saturday, June 26, 2010

Google Bot Back In Business After Very Slow Activities In The Past Fort Night

Google Bot Back In Business After Very Slow Activities In The Past Fort Night

I usully take my blogs seriously and use to monitor its crawl rates etc by google. My blog Seo-Trends-tricks was not showing crawled by Google since 2nd June 2010. And I had posted a few posts on my blog. I check the individual urls of the posts posted after 2nd of june. I found it was again crawled on 4th june. But this new result ws not being shown SERP. Then I found people talking about Google Crawlers slow crawling rate. Now to my pleasure I found that it is showing 18th june the last crawled date. And it is still the last date showing.
I have found a chart showing activity of the Google Bot activity in the last 90 days. Here is the chart to have a brief idea.




I visited Google Webmaster Help and found that many webmasters around the globe are having this problem from Google Bot. So I am wondering whether this is due to Caffeine? But I am not very sure about it. It may be that it is due to some sort of Malware Misclassifiction issue, and google stops crawling sites untill it is de bugged. But still its just my assumption as there is nothing official about it. Lets hope that Google Bots are hungry again like before and will eat up more and more pages like before.

Wednesday, June 16, 2010

What Is Ballpark SEO?

What Is Ballpark SEO?

By Ballpark SEO, we mean SEO Prices and Quotes. 
Suppose you want to make a proposal for an SEO project for a client, you approach him with some quotes along with some other required details(your achievements earlier, etc). So while sending the quotation you need to send the quote in such a way that it is nearer to the reality(don't mention that we will get you results in 1month/1week, etc, if you mention so, you need to show him with some proof of work which provided such results earlier).
So Ballpark SEO means quoting something which is near to the range or its scope for SEO.
A ballpark SEO is a more or less approach and a very rough calculation, for a SEO project. If a cost or amount is measured in the ballpark, then it is within the range that the person asking for the estimate expected, which can be a helpful decision making tool. We can use the ballpark SEO to decide whether a project is worth pursuing or not based on the rough measurements and general estimates. 
Search Engine Optimization ranges are quite broad. Factors to consider are the size of the site, the number of keywords you want to optomize for and the number of pages within you site that you want to optimize.
Many people fail to realize the search engine optimization is not about optimizing websites its about optimizing webpages in a website.
"If your planning at starting an SEO campaign ensure that you choose a well reputed and qualified company or consultant. In the long run, paying a little bit more for a quality consultant will be worth it!."

How You Can Add Your Site To Bing Webmaster Tools To Get Site Information


How You Can Add Your Site To Bing Webmaster Tools To Get Site Information


Bing has emerged as a very powerful Search Engine by the time is has been launched. Bing has included a feature called  Bing Webmaster Tools. By this tool you can track your sites performance on BING. The steps to do this is discussed below:
1. Go to http://www.bing.com/toolbox/webmasters/ and login with your live id. 
2. Look for "Submit a site to Bing" On the page that appears. 
3. Enter the URL of your Website and fill up the word verification CAPTCHA and Submit URL. 
And You Are Done. 


Another tool for your site on BING is - Webmaster Center
Enter Webmaster Center with the following link:
http://www.bing.com/webmaster/WebmasterManageSitesPage.aspx
Click on Add a Site>>
Fill up the form and Click Submit>>
And add the code given in your site under
and Go for the verification. And your site will be included in the Bing Search Engine.

Tuesday, June 15, 2010

Why Having More Quality Backlinks For Your Site Is Very Important??


Why Having More Quality Backlinks For Your Site Is Very Important??


"Backlinks Play Important Part In Your Websites Traffic & Popularity On The Web"
As we know being a SEO Professional, that Link Building is a very integral part of our business. Link Building make a website's inlinks on to another site and it leads to referrals traffic from there. Over all it help in getting good PR (Page Rank) for our site. 
So lets discuss about some general link building trends, techniques and terms which take part in the overall process. 
1. Link Popularity
Link popularity is a measurement of all the links coming into your site (or backlinks), as well as a measure of the quality of those links. According to the major search engines, if your website is good it should be linked to other website of the same theme like your website. If you have no incoming links from another sites, Search Engines think your website is of little relevance. The more links you have, the more “votes” you have on how popular your site is. Thus, the act of link building can be likened to campaigning.
All search engines factor link popularity into their algorithms, but they calculate it differently. As a general rule, Google is more interested in the quality of the links, while Yahoo is more interested in the total number of links to your site.
2. PageRank
Google uses PageRank to determine the quality of a given site measured on a scale of 0-10, with 10 being the highest. To see this number, you can install the Google Toolbar or use any of several browser add-ons. From Google’s point of view, having one link from a site that has a large PageRank counts more than many sites that have a lower rank. A page that Google has already rewarded with a decent PageRank (or PR for short) is sometimes called an authority page. Once you have a PR of 1, your site has some power. When your pages achieve a PR of 3, 4, or 5, you have “link juice” to pass on to other pages.
3. On-site SEO
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as “PageRank siloing,” or “PageRank sculpting.” If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
NOTE -- We will discuss "PageRank siloing" & "Page Rank Sculpting" in a another post in detail. 
While off-site optimization plays a larger role in gaining natural organic traffic, you can still see between 20 and 30 percent boosts in rankings by properly optimizing your pages with on-page factors. 
4. Internal Linking Structure
Start with your title and header tags. The area to focus on is your internal linking structure. Basically, you want to link stronger pages to weaker pages of your site.
This concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
5. Nofollow Tag
Now, let’s say you have a shopping cart or link on your site that leads to a page that you don’t care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link