Cart Abandoment: Why It Happens? How To Recover Your Lost Opportunity?

Getting a lot of traffic for your website is awesome! It all happens due to your efforts to get good content, great products to sell on your website, Huge amount of back links, very good internal linking and site navigation and a lot of other things. When we get a lot of traffic through various sources on our website that means people are loving your website, your products and services. 

But we always want more as we are human beings and we are never satisfied with what we are getting. we can always do a little effort to get more sales and leads. Especially for an e commerce website, we always want to get more orders. There are a lot of instances where many e commerce websites do get a lot of cart abandonments. We can reduce the cart abandonment ratio to increase the sales from our website and get a lot more revenue generation for our website. An independent web research company claims thats 67.75% of the total shopping cart are abandoned. That means that 7 out of every 10th visitor is leaving the cart on an average. Few reasons why someone can abandon the cart are:

1. Price too high(above the expectation) 

2. Didn't liked the product 

3. Free shipping not available

4. It was the first visit of the customer. As almost more than 90% people will not like to buy the product in their first visit.

5. Another website offering the same product at a lower price

6. Process taking too much time

7. Security concern while doing payment

8. Price presented in some other currency

9. Website crashing

10. Too many steps before final checkout

Few things that we can do to reduce the cart abandonment ratio are:

1. Offer some discount to the customer

2. Offer some loyalty program to cart abandoner

3. Use re-targeting for those who have left the cart

4. Use call tracking to track orders over phone or through sales support. 

5. Email about the cart abandonment to the customer and remind him about the purchase they left with some offer specially for them

Cart abandonment is not just the end of opportunity for you, it is a great start for you to re-engage the customer back to your website for some more value added sales. Use your re-targeting tricks efficiently to get more out of your e commerce campaign.

PR Updated in December 2013 - What Does It Mean In New SEO Approach

Today, on 6th December 2013, Google has updated Page Rank for Websites and Blogs. Contrary to Matt Cutt's saying that he will be surprised if Google updates its Page Rank before 2014, Page Rank has been updated by Google just a few hours ago. Google is always unpredictable! And that is why Google is the leader in the Search Industry and ruling the other Search Engines(Read BING and Yahoo). Refer this Tweet by Matt Cutts.

But as now Google has updated the Page Rank including increasing the Page Rank of Websites, as well as downgrading the page rank for many websites and blogs. Does this shows any new signal for the Webmasters and SEOs, who are used to measure Page Rank for any website performance. Since the last two months, Page Rank was not getting any importance due to the recent Matt Cutts statement, Hummingbird Update and the Penguin 2.1 update. It was believed that if you will work on the basis of Page Rank, you will start making mistakes again by getting backlinks from higher page rank websites, and not considering the other very important quality checks for a high quality website like the Domain Authority, Page Authority and  Author Rank etc. 

What Does This Page Rank Update Means For SEO?

Page Rank is calculated on the basis of backlinks created and the authority of the pages. So, does this means that building backlinks is back again like before. Because a boost in the Page Rank means a boost in your ranking and website performance on Google.

According to me, Page Rank has been updated, but that does not mean the Golden Era of SEOs are back where they can start building thousands of links for their website like they used to do earlier. No one has stopped you to build a backlink for your website, but the links should be relevant and shouldn't be only rich anchor text. You can still build links with dofollow and nofollow links. But if you will make only dofollow links for getting more search engine ranking,  you will be thrown out of the Google's indexing and SERP for sure. I am saying this because Google has changed its search now, and it will not allow you to manipulate that.

Stay tuned for the next blog on this update and its signal for the future of seo and link building aspects. Because, this update was a shocking news for everyone including me. Nobody was expecting it after Matt Cutt's Tweet. But as it is here now before 2014, it is definitely to say something. We will have to watch for the performance  of our website for a few days from now to come to any final conclusion. As of now, my organization's website home page Page Rank has been updated from 4 to 6 and all the internal pages has been updated from 3 to 5.